0:00woman aisle intro A medium shot of a young adult woman standing in the middle of a brightly lit supermarket aisle, likely in a Target store, given the red and white striped holiday decorations hanging from the ceiling. The aisle is lined with shelves stacked high with various health and beauty products, vitamins, and supplements in colorful packaging. The lighting is bright and even, typical of retail environments. The woman is facing the camera, gesturing with both hands as she speaks. Her expression is engaging and educational. Green text overlay on screen: "Most kids' vitamins look the same". A blurred figure of another shopper is visible in the background further down the aisle to the left.
0:04woman bad product olly The scene maintains a medium shot of the same woman in the supermarket aisle. She is now holding a yellow plastic bottle of "OLLY KIDS MULTI GUMMY WORMS" in her right hand, holding it up towards the camera. A digital overlay of the same product, a larger image of the yellow OLLY bottle, appears floating to the right of her head. She is speaking and has a slightly disapproving facial expression. Green text overlay: "This is bad". The background remains the brightly lit store aisle with shelves of products and festive red and white decorations.
0:06woman good bad products A medium shot of the woman in the supermarket aisle. She is now holding two vitamin bottles: the yellow "OLLY KIDS MULTI GUMMY WORMS" in her right hand (which is the "bad" product) and a light blue and green "first day KIDS THE MULTI" bottle in her left hand (the "good" product). She holds them out to her sides, presenting both options. Her expression is neutral but informative. Green text overlay: "this is good". The background is the same brightly lit store aisle with shelves and holiday decorations.
0:07woman points bad olly A medium shot of the woman in the supermarket aisle. She is holding the yellow "OLLY KIDS MULTI GUMMY WORMS" bottle in her right hand, pointing to it as she speaks. A larger digital overlay of the OLLY bottle is floating to the right of her head. Her facial expression is serious and informative. Green text overlay: "this is bad it has a synthetic form of vitamin A". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:10close up olly ingredients A close-up shot focusing on the "Supplement Facts" label of the OLLY KIDS MULTI GUMMY WORMS bottle. A finger with pink nail polish points to the "Vitamin A (as retinyl palmitate)" line. The text is clear and readable. The background is a blurred version of the yellow bottle and potentially a hand. Green text overlay: "called Retinol Palmitate".
0:11woman explains olly toxicity A medium shot of the woman in the supermarket aisle. She is holding the yellow "OLLY KIDS MULTI GUMMY WORMS" bottle in her right hand and gesturing with her left. A larger digital overlay of the OLLY bottle is floating to the right of her head. Her facial expression is concerned and serious as she explains the potential toxicity. Green text overlay: "your kid's body will absorb it endlessly even to a level of vitamin A toxicity". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:16woman introduces first day A medium shot of the woman in the supermarket aisle. She is now holding the light blue and green "first day KIDS THE MULTI" bottle in her left hand, presenting it to the camera, while the yellow OLLY bottle is held lower in her right hand. A larger digital overlay of the First Day bottle floats to the left of her head. Her facial expression is positive and informative. Green text overlay: "this is good uses Beta Carotene". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:18close up first day ingredients A close-up shot focusing on the "Supplement Facts" label of the "first day KIDS THE MULTI" bottle. A finger with pink nail polish points to the "Vitamin A (as beta-carotene)" line. The text is clear and readable. The background is a blurred version of the blue and green bottle and potentially a hand. Green text overlay: "this is good uses Beta Carotene".
0:19woman explains first day absorption A medium shot of the woman in the supermarket aisle. She is holding the light blue and green "first day KIDS THE MULTI" bottle in her left hand, gesturing as she speaks, with the yellow OLLY bottle held lower in her right hand. A larger digital overlay of the First Day bottle floats to the left of her head. Her facial expression is confident and enthusiastic. Green text overlay changes from "a real form of the vitamin" to "that absorbs in your child's body as needed" to "that's how vitamin should work" and "they're supplements not replacement". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:26woman explains supplements A medium shot of the woman in the supermarket aisle. She continues to hold the light blue and green "first day KIDS THE MULTI" bottle in her left hand and the yellow OLLY bottle in her right, held lower. She is gesturing with her left hand as she speaks. A larger digital overlay of the First Day bottle floats to the left of her head. Her facial expression is serious and informative. Green text overlay: "for what your body's natural process should and can do". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:31woman bad product lil critters A medium shot of the woman in the supermarket aisle. She is holding a yellow plastic bottle of "Lil' Critters Gummy Vites" in her right hand, holding it up towards the camera. A digital overlay of the same product, a larger image of the yellow Lil' Critters bottle, appears floating to the right of her head. She is speaking with a slightly disapproving facial expression. Green text overlay: "this is bad". The background remains the brightly lit store aisle with shelves of products and festive red and white decorations.
0:33woman good other bad products A medium shot of the woman in the supermarket aisle. She is now holding two vitamin bottles: the yellow "Lil' Critters Gummy Vites" in her right hand (the "bad" product) and the light blue and green "first day KIDS THE MULTI" bottle in her left hand (the "good" product). She holds them out to her sides, presenting both options. Her expression is neutral but informative. Green text overlay: "this is good". The background is the same brightly lit store aisle with shelves and holiday decorations.
0:34woman points bad lil critters A medium shot of the woman in the supermarket aisle. She is holding the yellow "Lil' Critters Gummy Vites" bottle in her right hand, pointing to it as she speaks. A larger digital overlay of the Lil' Critters bottle is floating to the right of her head. Her facial expression is serious and informative. Green text overlay: "this is bad uses Folic Acid". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:37close up lil critters ingredients A close-up shot focusing on the "Supplement Facts" label of the Lil' Critters Gummy Vites bottle. A finger with pink nail polish points to the "Folate" line, specifically highlighting "Folic Acid". The text is clear and readable. The background is a blurred version of the yellow bottle and potentially a hand. Green text overlay: "the synthetic cheap version of vitamin B9".
0:38woman explains lil critters folic acid A medium shot of the woman in the supermarket aisle. She is holding the yellow "Lil' Critters Gummy Vites" bottle in her right hand and gesturing with her left. A larger digital overlay of the Lil' Critters bottle is floating to the right of her head. Her facial expression is concerned and serious as she explains why folic acid is problematic. Green text overlay changes from "Up to 40% of the people cannot absorb Folic Acid" to "a key vitamin for your body and brain development". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:45woman introduces first day methylfolate A medium shot of the woman in the supermarket aisle. She is now holding the light blue and green "first day KIDS THE MULTI" bottle in her left hand, presenting it to the camera, while the yellow Lil' Critters bottle is held lower in her right hand. A larger digital overlay of the First Day bottle floats to the left of her head. Her facial expression is positive and informative. Green text overlay: "this is good contains Methylfolate". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:47close up first day methylfolate ingredients A close-up shot focusing on the "Supplement Facts" label of the "first day KIDS THE MULTI" bottle. A finger with pink nail polish points to the "Folate (as L-methyltetrahydrofolate, calcium salt)" line. The text is clear and readable. The background is a blurred version of the blue and green bottle and potentially a hand. Green text overlay: "a bioavailable form".
0:48woman explains first day absorption again A medium shot of the woman in the supermarket aisle. She is holding the light blue and green "first day KIDS THE MULTI" bottle in her left hand, gesturing as she speaks, with the yellow Lil' Critters bottle held lower in her right hand. A larger digital overlay of the First Day bottle floats to the left of her head. Her facial expression is confident and enthusiastic. Green text overlay: "that your child's body can actually absorb". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:51woman bad product flintstones A medium shot of the woman in the supermarket aisle. She is holding a purple plastic bottle of "Flinstones COMPLETE" vitamins in her right hand, holding it up towards the camera. A digital overlay of the same product, a larger image of the purple Flintstones bottle, appears floating to the right of her head. She is speaking with a slightly disapproving facial expression. Green text overlay: "this is bad". The background remains the brightly lit store aisle with shelves of products and festive red and white decorations.
0:52woman good another bad products A medium shot of the woman in the supermarket aisle. She is now holding two vitamin bottles: the purple "Flinstones COMPLETE" in her right hand (the "bad" product) and the light blue and green "first day KIDS THE MULTI" bottle in her left hand (the "good" product). She holds them out to her sides, presenting both options. Her expression is neutral but informative. Green text overlay: "this is good". The background is the same brightly lit store aisle with shelves and holiday decorations.
0:53woman points bad flintstones sugar A medium shot of the woman in the supermarket aisle. She is holding the purple "Flinstones COMPLETE" bottle in her right hand, pointing to it as she speaks. A larger digital overlay of the Flintstones bottle is floating to the right of her head. Her facial expression is serious and informative. Green text overlay: "this is bad it says zero sugar". The background remains the brightly lit store aisle with shelves and holiday decorations.
0:55close up flintstones ingredients A close-up shot focusing on the "Supplement Facts" and "Ingredients" labels of the Flinstones COMPLETE vitamins bottle. A finger with pink nail polish points to the ingredient list, specifically highlighting artificial sweeteners and flavors like "Sorbitol, Mannitol, Sucralose". The text is clear and readable. The background is a blurred version of the purple bottle and potentially a hand. Green text overlay changes from "but contains artificial sweeteners" to "and flavors that can cause stomach pain and diarrhea".
0:59woman explains flintstones sugar problem A medium shot of the woman in the supermarket aisle. She is holding the purple "Flinstones COMPLETE" bottle in her right hand and gesturing with her left. A larger digital overlay of the Flintstones bottle is floating to the right of her head. Her facial expression is concerned and serious as she explains the issues with artificial sweeteners. Green text overlay: "for your kids". The background remains the brightly lit store aisle with shelves and holiday decorations.
1:01woman introduces first day sugar A medium shot of the woman in the supermarket aisle. She is now holding the light blue and green "first day KIDS THE MULTI" bottle in her left hand, presenting it to the camera, while the purple Flintstones bottle is held lower in her right hand. A larger digital overlay of the First Day bottle floats to the left of her head. Her facial expression is positive and informative. Green text overlay: "this is good contains only 2 grams of organic cane sugar". The background remains the brightly lit store aisle with shelves and holiday decorations.
1:02close up first day sugar ingredients A close-up shot focusing on the "Supplement Facts" and "Other Ingredients" labels of the "first day KIDS THE MULTI" bottle. A finger with pink nail polish points to the "Organic Cane Sugar" line. The text is clear and readable. The background is a blurred version of the blue and green bottle and potentially a hand. Green text overlay: "contains only 2 grams of organic cane sugar".
1:03woman explains first day sugar amount A medium shot of the woman in the supermarket aisle. She is holding the light blue and green "first day KIDS THE MULTI" bottle in her left hand, gesturing as she speaks, with the purple Flintstones bottle held lower in her right hand. A larger digital overlay of the First Day bottle floats to the left of her head. Her facial expression is confident and reassuring. Green text overlay changes from "the equivalent amount of a few grapes" to "that your child's body can actually handle". The background remains the brightly lit store aisle with shelves and holiday decorations.
1:06woman announces deal A medium shot of the woman in the supermarket aisle. She is holding the light blue and green "first day KIDS THE MULTI" bottle in her left hand and gesturing with her right hand. A larger digital overlay of the First Day bottle floats to the left of her head. Her facial expression is enthusiastic as she announces a deal. Green text overlay changes from "if you wanna go pick up a bottle today" to "They have a super limited time deal" to "Buy one, get the other one for free.". The background remains the brightly lit store aisle with shelves and holiday decorations.
1:13overhead red gummies A top-down, close-up shot of a small blue bowl or container filled with numerous small, red, translucent gummy supplements. The gummies are uniform in size and shape, appearing spherical. The bowl is positioned in the center of a light, possibly white, surface. White text overlay: "3-in-1 Probiotic".
1:14overhead yellow gummies A top-down, close-up shot of a small blue bowl or container filled with numerous small, yellow, translucent gummy supplements. The gummies are uniform in size and shape, appearing spherical. The bowl is positioned in the center of a light, possibly white, surface. White text overlay: "Calming Magnesium". The gummies are being lightly shaken.
1:15overhead blue gummies A top-down, close-up shot of a small blue bowl or container filled with numerous small, blue, translucent gummy supplements. The gummies are uniform in size and shape, appearing spherical. The bowl is positioned in the center of a light, possibly white, surface. White text overlay: ""No Junk"™ Multi". The gummies are being lightly shaken.
1:16gummies zoom transition A highly blurred and radially distorted image of numerous red gummies, suggesting a fast zoom effect. The center of the image is a concentrated red, fanning out into streaks of red and dark shadows. This serves as a rapid transition effect.
1:17product lineup deal end card A static, brightly lit shot on a light blue background transitioning to white at the bottom. Three "first day" vitamin bottles are arranged centrally: a red "WOMEN PRE+POST PROBIOTIC", a green "KIDS THE MULTI", and a purple "TEENS NIGHTTIME RESET MAGNESIUM". Each bottle is accompanied by fresh fruit (peach slices, raspberries, and grapefruit slices) arranged artfully around its base. White text at the top: "Real results you can taste & feel." Below the products, a prominent red button graphic reads: "Buy 1 Get 1 Free at Target". The branding is clear and consistent.
