0:00opening question with product The scene features a modern smartphone in a visually appealing phone case, featuring a "Monet"-style landscape painting, standing upright and slightly angled towards the viewer on a solid, deep blue background. Numerous small, vibrant orange ping-pong balls are actively falling and bouncing around the phone, some blurred due to motion, creating a dynamic and playful effect. The lighting is even and bright, highlighting the phone case's details and the texture of the balls. White text, "How cushioning are our cases?", is prominently displayed in the upper center of the frame, posing a direct question to the viewer. The camera maintains a static, slightly low-angle perspective, emphasizing the phone's presence amidst the chaotic bouncing balls.
0:01comparison ground test The screen is divided vertically into two blue halves, creating a split-screen effect. The top section displays white text, "VS The Ground", centered. The bottom left section, also on a blue background, features a Casely phone case (the Monet-style design) lying flat. A single orange ping-pong ball drops onto the case and bounces minimally, demonstrating shock absorption. The bottom right section is empty blue space, representing "the ground," where a separate orange ping-pong ball drops and bounces significantly higher, illustrating the difference. White text "Casely" is positioned below the phone case in the bottom left. The lighting is uniform, highlighting the contrast in bounce height. The camera is static and positioned directly overhead, providing a clear top-down view of the comparison.
0:03comparison other cases test The scene maintains the vertical split-screen format on a deep blue background. The top section shows white text: "VS Other Cases". The bottom left section, labeled "Casely" in white text, features the same Casely phone case (Monet-style) lying flat, with an orange ping-pong ball dropping onto it and bouncing minimally. The bottom right section displays a different, generic phone case, also lying flat. An orange ping-pong ball drops onto this generic case and bounces much higher than on the Casely case, emphasizing the superior shock absorption of the Casely product. The lighting is consistent and even. The camera remains static, offering a top-down view for direct comparison.
0:05comparison cushion test The screen continues with the vertical split-screen layout against a deep blue background. The top section presents white text: "VS A Literal Cushion". The bottom left section, marked "Casely" in white text, shows the Casely phone case (Monet-style) lying flat, with an orange ping-pong ball dropping and bouncing minimally, similar to previous tests. The bottom right section features a plush, textured red fabric cushion, upon which an orange ping-pong ball drops and also bounces minimally, demonstrating that the Casely case performs similarly to a soft cushion. The lighting is soft and even. The camera maintains a static, overhead perspective to facilitate the direct visual comparison.
0:07rotating cases bold message Two different Casely phone cases are shown against a clean, bright white background. The first case, with the Monet-style landscape design, is in the upper left, tilted at an angle. The second case, featuring a vibrant abstract pattern with swirling shapes in red, yellow, blue, and pink, is in the lower right, also tilted. Both cases are slowly rotating in opposite directions, showcasing their designs. White text "Nothing beats Bold" appears centrally, with "Bold" being highlighted and slightly larger, conveying a message of strong aesthetic. The lighting is bright and studio-like, casting subtle shadows beneath the cases. The camera is static, providing a medium shot of the products.
0:08feature air pockets The scene is a close-up on the back of a Casely phone case with a vibrant, abstract pattern featuring red, yellow, blue, and pink swirling shapes. The case is angled, showcasing its depth and construction. White text "Shock absorbing air pockets" appears in the lower left, describing a key protective feature. The background is a clean white, providing high contrast to the colorful case. The lighting is even and bright. The camera slowly pushes in towards the case, highlighting its texture and design elements, and then subtly zooms back out a little, creating a dynamic visual.
0:10feature drop protection Similar to Scene 5, two different Casely phone cases are shown against a bright white background. The Monet-style landscape case is in the bottom left, tilted, and the abstract colorful pattern case is in the upper right, also tilted. Both cases are rotating, though the movement is more subtle than in Scene 5, showcasing their design from different angles. White text "8ft drop protection" appears prominently in the center, highlighting a significant protective feature. The lighting is bright and studio-like, with soft shadows. The camera is static, focusing on the rotation of the products.
0:12feature raised lip A very close-up shot focuses on the side profile of a Casely phone case with a dark blue bumper and a side panel featuring the abstract colorful pattern. The phone itself is black. White text "3mm ultra-raised lip" appears on the right side of the screen, explaining a protective design element. The raised edge around the screen is clearly visible, emphasizing its function. The background is a clean white. The lighting is even and highlights the contours of the case. The camera slowly pushes in, offering a detailed view of this specific feature.
0:15feature camera cutout This scene is an extremely close-up shot, almost identical in framing to Scene 8, focusing on the side profile of the Casely phone case with the dark blue bumper and abstract colorful pattern. The shot highlights the textured grip on the side of the case and a specific cut-out for controls or possibly a new camera-related feature. White text "NEW Camera Control cut-out" appears on the right, indicating an updated design element. A small "NEW" badge is next to "Camera Control". The background is bright white. The camera slowly pushes in, maintaining focus on the intricate side details of the case.
0:16product in use purse A medium shot captures a female hand carefully placing a smartphone, protected by a Casely case featuring a beige and white checkered pattern, into a small, brown checkered crossbody purse. The background is dark and slightly blurred, suggesting a casual setting, possibly jeans. White text "Bold Protection" is displayed prominently in the center of the frame. The lighting is focused on the hand, phone, and purse. The camera is static, observing the practical use of the phone case. The visible part of the user's clothing is dark blue denim.
0:18product in use art An overhead shot shows a vibrant, artistic scene. On a white canvas, various bright colored paints (pink, yellow, orange, blue, green) are spilled and dripping, creating a fluid, abstract background. Several small glass bowls with different colored paints are also visible. A female hand, wearing a delicate gold bracelet, gently places a smartphone with a Casely case featuring a colorful abstract pattern onto the wet paint. White text "Bold Designs" appears centrally, emphasizing the aesthetic appeal of the cases. The lighting is bright and art studio-like, highlighting the rich colors. The camera is static and directly overhead, capturing the entire creative process.
0:20closing brand reveal The scene is a direct repeat of the opening visual, but with a different phone case and the brand's clear identity. A modern smartphone in a Casely phone case, featuring a beige and white checkered pattern, stands upright and slightly angled towards the viewer on a solid, deep blue background. Numerous small, vibrant orange ping-pong balls are actively falling and bouncing around the phone. The lighting is even and bright. White text "Casely" along with its distinct logo (a stylized sun/eye) is prominently displayed in the upper center of the frame, clearly branding the product. The camera maintains a static, slightly low-angle perspective. The ping-pong balls continue to fall and bounce until the end of the clip.
