0:00before after comparison hair The scene opens with a split-screen view. The top half shows a close-up of a young man with messy, unstyled dark brown hair, his hands running through it from front to back, appearing somewhat disheveled. The bottom half simultaneously shows the same man, but his hair is neatly combed back and styled, looking sleek and well-maintained. His hands are still in his hair, subtly adjusting it. Both frames feature the man's face looking directly at the camera with a neutral to slightly concerned expression. In the background, diffused natural light illuminates some sparse, leafy trees and an overcast sky. Overlayed text reads 'Before' at the top right, 'After' at the bottom left, and a central caption 'POV: you decide to start caring for your short hair'. The color palette is natural with greens, browns, and skin tones under bright, slightly diffused daylight. The camera remains static throughout this comparison shot.
0:05product introduction This is a medium close-up shot focused on the young man's face and hands. He holds a white circular container of 'Glacial Clay Pomade by Highland' with both hands, presenting it to the camera. His eyes are directed at the product. The product label is clearly visible, showing text and a deer head logo. The background consists of blurred green foliage and trees under a bright, overcast sky. The lighting is soft and even, highlighting the product and the man's hands. Overlayed text appears at the bottom left, stating '1. Use Glacial Clay Pomade by Highland.'. The man's expression is serious and focused.
0:06man with product smiling The shot is a medium close-up of the young man, now smiling directly at the camera, exuding confidence. He holds the 'Glacial Clay Pomade by Highland' container in his hands at chest level, slightly blurred, indicating it's still present but not the primary focus. His dark brown hair is styled back smoothly. The background remains the same, with blurred green trees and an overcast sky. The lighting is consistent, bright and natural. The text overlay from the previous scene, '1. Use Glacial Clay Pomade by Highland.', persists at the bottom left of the frame. The color palette is dominated by natural outdoor tones and the man's dark clothing.
A tight close-up shot focuses on the man's hands and the open container of pomade. The man's left hand holds the white container, revealing the light, creamy product inside. His right index finger scoops a small amount of the pomade from the container. The background is blurred, maintaining a consistent outdoor setting with trees and sky. The lighting is bright and even, allowing for clear visibility of the product's texture. Overlayed text reads '2. Scoop about this much.' at the bottom center. The color palette is mainly whites, creams, and skin tones with a hint of green from the background.
0:09warming product hands A tight close-up shot on the man's hands as he rubs the pomade between his palms to warm it up. His hands are clasped together, moving in a circular motion, then separating to show the product spread thinly and evenly across his palms. The man's face, with a neutral and focused expression, is visible in the upper background, slightly out of focus. The background consists of blurred greenery and sky, consistent with previous outdoor shots. Bright, diffused daylight illuminates the scene. Overlayed text at the bottom center reads '3. Warm it up between your hands.'. The primary colors are skin tones, the black of his shirt, and the white/cream of the pomade residue on his hands.
0:12applying product root to tip The camera is positioned for a medium close-up, focusing on the man's face and hands as he applies the pomade to his hair. He uses both hands to comb his dark brown hair upwards and backward, ensuring the product reaches from root to tip. His expression is serious and concentrated, often looking slightly downward or into the camera, as if checking his progress. The styled hair shows a sleek, wet look. An orange wristband is visible on his left arm, and a white one on his right. The background is blurred, showing green trees and an overcast sky. The lighting is natural and bright. The text overlay '4. Make sure you apply from root to tip.' is prominently displayed at the bottom of the screen. His black shirt with yellow graphic details is clearly visible.
0:21distributing and styling This medium close-up continues to show the man styling his hair. He actively uses both hands, running his fingers through his hair to distribute the product evenly and shape it into the desired style, primarily slicking it back and to the sides. His gaze is intent, moving between the camera and his reflection, ensuring proper styling. His dark brown hair now appears smooth and well-defined. The background remains blurred, featuring the same outdoor setting of trees and sky. The lighting is consistent natural daylight. The text overlay '5. Distribute it evenly and style as you like.' is displayed at the bottom. The color scheme is natural and earthy.
0:26final result and satisfaction The scene begins with a dynamic shot of the man shaking his head slightly, as if testing the hold of his newly styled hair. His dark brown hair, now perfectly groomed and slicked back, maintains its shape. He then looks directly at the camera, first with a neutral, slightly inquisitive expression, then breaking into a wide, confident smile, turning his head slightly to the side to showcase the profile of his styled hair. The lighting is bright and natural. The background shows blurred trees and a white pickup truck, providing a consistent outdoor setting. Text overlays transition, first displaying 'Done!' and then 'No time wasted, and it looks amazing.'. The colors are natural, highlighting his olive skin and dark hair against the bright sky.
A clean, minimalist end card featuring the brand name 'HIGHLAND' in a simple, sans-serif font. The text is initially a dark brown color against a soft, light cream background. After a brief moment, the background subtly transitions to a light gray, and the text color shifts to a dark charcoal gray, maintaining clarity and brand consistency. The camera remains static, presenting the logo centrally.
