0:00child struggling bedroom A medium shot frames a young boy in a bedroom, standing near a bed with a patterned duvet featuring skeletons and aliens. The boy, wearing a grey t-shirt and checkered boxer briefs with blue sandals, is leaning over the bed with arms outstretched, appearing to stretch or struggle to reach something. The room is brightly lit by natural light streaming through a window with white blinds. A light-colored wooden dresser is visible to the left of the bed, and a toy gun lies on the light-colored floor. The overall color palette is light and airy, accented by blues and greys. The camera remains static, capturing the scene from a slightly elevated angle. A text overlay in white reads: "Folic Acid Didn't Help. MethylFolate did."
0:03parent child discussion This medium shot features a woman and the young boy from the previous scene, standing in what appears to be a home hallway or living area. The woman, on the left, wears a black sleeveless top and black shorts, addressing the boy with a calm, explanatory expression and a slight hand gesture. The boy, on the right, wears a white t-shirt with a lime green and yellow color-block design. He is actively gesturing with his hands and looking up at the woman with an animated, slightly frustrated facial expression. The background consists of a light brown wall adorned with two framed children's drawings (one orange, one yellow) and a white bifold closet door with a small 'LORENZO' sign. The lighting is soft and even throughout the scene. A prominent white text overlay explains: "MTHFR mutations block folic acid from being used in the body—and up to 40% of kids have it."
0:09product close up explanation A tight close-up shot focuses on a hand holding a cylindrical product container. The container is predominantly light blue and green, emblazoned with the 'first day KIDS' logo and text like 'DAILY SUPERCHARGE MULTI + SUPERFOODS'. The hand, with a light skin tone, holds the product steady in the center of the frame against a mottled grey background, likely a kitchen countertop, under bright, even overhead lighting. The container's colorful label, detailing its contents and featuring a 'No Junk' badge, is clearly visible. A white text overlay explains the product's key benefit: "First Day Kids Multi uses bioavailable methylfolate—so the nutrients actually do something."
0:14child with product cta The young boy from previous scenes is featured in a medium shot, smiling broadly and confidently while holding the 'First Day Kids' product container directly towards the camera. He wears a dark blue t-shirt with a white graphic print on the front, possibly 'NEW YORK'. The background is a simple, uniformly lit light grey wall. The boy maintains direct eye contact with the camera, conveying a sense of happiness and confidence. A white text overlay provides a clear call to action and offer: "Use code FirstDay25 for up to 47% off today."
0:19product gummies montage This scene is a fast-paced montage of overhead close-up shots. Various brightly colored gummies (red, orange, green) are shown being poured from blue 'First Day' product containers onto a clean, light grey surface. The camera looks directly down into the containers as the gummies spill out, creating a dynamic visual effect. Each quick pour is accompanied by a white text overlay that highlights a specific product benefit, such as "3-in-1 Probiotic", "Calming Magnesium", and "No Junk Multi". The lighting is bright and even, making the vibrant colors of the gummies pop. The rapid cuts contribute to an energetic and engaging feel.
0:22end card product lineup cta An animated end card presents a visually appealing lineup of three 'First Day' product containers – 'Women', 'Kids', and 'Teens' – arranged centrally on a light blue and white gradient background. Each container features a distinct vibrant color scheme (red, green, purple/blue) and includes the 'No Junk' branding. Fresh fruits like peach slices, red raspberries, and a grapefruit half are artfully placed around the containers, suggesting natural ingredients and flavors. At the top of the frame, bold white text reads: "Real results you can taste & feel." Below the product display, a prominent red oval button with white text displays a clear call to action: "Now at Target.com". The scene is clean, bright, and designed to convey a positive, healthy brand image. The camera remains static.
