0:00dark grey motorcycle front industrial
A dark grey Harley-Davidson motorcycle, likely a Sportster variant, with a single rider wearing a black full-face helmet and dark clothing, is featured in a medium shot. The motorcycle approaches the camera at a slight angle from the left, its bright LED headlight prominently illuminated. The background consists of a stark, industrial-looking concrete building or structure with weathered textures under a clear, bright sky, suggesting a sunny day. The ground is light grey asphalt. The overall color palette is muted, with dark greys of the bike contrasting against the light concrete and bright sky. Large white text overlays read 'THE 2026 H-D® MOT' on the left side of the screen, partially obscuring the view of the motorcycle. The Harley-Davidson shield logo is visible in the top left corner.
0:01white motorcycle front urban
A white Harley-Davidson motorcycle with a rider is shown from a medium-low angle, moving directly towards the camera on an urban street. The motorcycle's large, integrated headlight and fairing are central and brightly lit, reflecting the ambient light. The background features blurred urban buildings with brick facades and some greenery under a slightly overcast but bright sky. The road is dark asphalt with faint reflections. The dominant colors are the glossy white of the motorcycle's fairing, black for the tires and seat, and muted browns/greys for the urban environment. White text overlays on the left read 'THE 2026 H-D® MOTORCYCLES ARE ROLLING IN.' The Harley-Davidson shield logo is in the top left.
0:02blue motorcycle front mountains
A vibrant, glossy blue Harley-Davidson motorcycle with a rider is presented in a medium shot, moving directly towards the camera on a wide asphalt road. The motorcycle's prominent front fairing and bright LED headlight dominate the center of the frame, giving it a strong presence. The background is a scenic mountain highway with lush green and brown trees covering hillsides under a bright, slightly hazy sky. The road features a distinct yellow dividing line, adding to the visual depth. The color palette is dominated by the striking blue of the motorcycle, the dark asphalt, and the natural greens and browns of the serene landscape. White text overlays on the left state 'THE 2026 H-D® MOTORCYCLES ARE ROLLING IN.' The Harley-Davidson shield logo is visible in the top left corner.
0:03blue motorcycle side mountains
A medium-side shot captures the vibrant blue Harley-Davidson motorcycle, with its rider, moving from left to right across a scenic mountain road. The camera slightly pans with the motorcycle, maintaining its central focus. The bike is positioned to the left of the frame, showcasing its full profile. The background reveals a wide, open road winding through a landscape of green and brown hills, indicative of a natural, rugged environment, under a bright, slightly hazy sky. The road has a clear yellow dividing line. The primary colors are the motorcycle's vivid blue, the black of the tires and parts of the engine, and the earthy tones of the natural background. White text overlays on the left reiterate 'THE 2026 H-D® MOTORCYCLES ARE ROLLING IN.' The Harley-Davidson shield logo is present in the top left.
0:04dark grey motorcycle side urban
A dark grey Harley-Davidson motorcycle, similar to the one in the first scene, is viewed from a medium-side angle, moving from right to left on a tree-lined urban street. The camera pans smoothly with the motorcycle, keeping it centered in the frame. The background consists of blurred green trees, suggesting a pleasant, leafy environment, with hints of urban buildings visible in the distance under a bright, sunny sky. Sunlight casts subtle shadows on the asphalt road, adding depth. The color scheme features the matte dark grey of the motorcycle, the refreshing greens of the trees, and the warm grey of the road. White text overlays on the left read 'CRAFTED WITH AMERICAN SPIRIT.' The Harley-Davidson shield logo is still present in the top left corner.
0:05white motorcycle wheel close up
A dynamic close-up shot focuses intensely on the spinning front wheel and disc brake of a white Harley-Davidson motorcycle, as it moves from right to left across the frame. The camera is positioned very low to the ground, emphasizing the rapid motion and mechanical detail of the wheel and its components. The background is intentionally blurred, showing a grey highway surface and a slightly overcast sky, effectively conveying a sense of high speed. The wheel's multi-spoke design is dark, while the disc brake and caliper are metallic, reflecting glints of light. White text overlays on the left read 'CRAFTED WITH AMERICAN SPIRIT.' The Harley-Davidson shield logo is visible in the top left.
0:06white motorcycle rider close up side
A medium close-up shot captures the upper body of a rider on a white Harley-Davidson motorcycle, specifically focusing on their gloved hands gripping the handlebars and a significant portion of the motorcycle's white front fairing. The rider is moving from right to left across the frame. The background is a bright, slightly desaturated sky with a hint of white clouds, indicating an open-road setting. The motorcycle's white fairing displays sharp, aerodynamic lines and features a dark windscreen. The lighting is bright and even, highlighting the textures of the rider's jacket and helmet. White text overlays on the left declare 'FORGED FROM STEEL AND TRADITION.' The Harley-Davidson shield logo remains in the top left.
0:07dark grey motorcycle parked urban
A wide shot displays a dark grey Harley-Davidson motorcycle, parked stationary on a patterned cobblestone street. The motorcycle is positioned slightly to the left of the frame's center, facing left, with its side profile prominently visible. The background depicts a charming, old-town street with brick buildings on either side, adorned with vibrant hanging flower baskets (featuring red and pink petunias) from lampposts and architectural elements. The sky above is bright but slightly diffused, suggesting a pleasant daytime atmosphere. The color palette features the muted dark grey of the bike, the warm reds and browns of the brick, the lively greens and reds of the flowers, and the variegated greyish tones of the cobblestones. White text overlays on the left proclaim 'EACH ONE, DESIGNED TO DELIVER POWER.' The Harley-Davidson shield logo is in the top left.
0:08blue motorcycle parked forest
A wide shot showcases a glossy blue Harley-Davidson motorcycle, parked stationary on an asphalt road in a natural, serene forest-like setting. The motorcycle is positioned slightly to the right of the frame's center, facing left, highlighting its full profile and robust design. The background is dominated by a dense, blurred forest of tall pine trees and other greenery under a bright, slightly diffused sky, strongly suggesting a remote or scenic road. The road surface is dark grey asphalt, complementing the natural tones. The dominant colors are the vivid blue of the motorcycle, the dark greens and browns of the forest, and the subtle grey of the road. White text overlays on the left read 'PRESENCE. AND PERFORMANCE YOU CAN FEEL.' The Harley-Davidson shield logo is positioned in the top left.
0:10brand logo and text
The scene is entirely black, serving as a minimalist and high-contrast backdrop for white text and the iconic Harley-Davidson logo. Centered prominently in the screen is the white Harley-Davidson shield logo, instantly recognizable. Below it, in clear, capitalized sans-serif white text, is the call to action: 'FIND YOUR RIDE'. Further below, in a slightly smaller font, additional information is provided: 'EXPERIENCE IT NOW AT H-D.COM OR YOUR LOCAL AUTHORIZED H-D® DEALER.' At the very bottom of the screen, in small print, is comprehensive copyright information: '©2025 H-D or its affiliates. HARLEY-DAVIDSON, HARLEY, H-D, and the Bar & Shield Logo are among the trademarks of Harley-Davidson Motor Company. Third-party trademarks are the property of their respective owners.' The overall mood is direct, informative, and clean, leveraging a high-contrast black and white palette for maximum readability and brand emphasis.
