0:00host announces sale with product overlays
A medium shot frames a young adult woman, likely in her late 20s or early 30s, standing in a bright, modern kitchen. She is positioned behind a large, light-colored kitchen island, speaking directly to the camera with an enthusiastic expression. The background features a white subway tile backsplash, a stainless steel range hood, and a window offering a glimpse of lush greenery outside. Overhead, a large, conical pendant light with a brass interior hangs above her. As she speaks, animated graphic overlays of various Caraway products, including cookware sets, bakeware, and storage containers in cream and grey tones, appear and float around her. The lighting is bright and even, suggesting natural light combined with artificial kitchen lighting. The color palette is primarily neutral with white, cream, grey, and metallic accents, complemented by the green from the window and the warm wood tones of cutting boards in the background. On-screen text 'The sale you've been waiting for ✨' appears above her, followed by 'UP TO 20% OFF 💸'.
0:04caraway cookware on stove
A close-up shot focuses on a clean, stainless steel gas range with two Caraway cookware pieces: a large, shallow cream-colored frying pan and a smaller, deeper cream-colored pot, both with grey interiors and silver handles. They rest on the grates of the stove. Behind the stove, several rustic wooden cutting boards of various sizes are neatly stacked and leaning against a clean white subway tile backsplash. The lighting is bright and direct, highlighting the polished surfaces of the stove and the smooth finish of the cookware. On-screen text 'Been eyeing Caraway? 👀' is displayed at the top center.
0:06caraway cookware on stove text overlay
This shot is a close-up on the Caraway cookware on a stainless steel gas range, identical to the previous scene. The cream-colored frying pan and pot with grey interiors and silver handles are visible, resting on the stove grates. Stacked wooden cutting boards are in the background against a white subway tile backsplash. The lighting remains bright and clear. The on-screen text 'Been eyeing Caraway? 👀' is still visible at the top, and new text 'Now is the time to upgrade' appears below it, suggesting an emphasis on the product's quality.
0:07pot with ribbon close up
A very tight close-up focuses on the handle of a cream-colored Caraway pot, which is sitting on a gas stove. A rich, dark brown velvet ribbon, tied in a simple bow, is wrapped around the silver handle, adding a touch of elegance and suggesting it's a gift. The stove's grates are visible, along with the white countertop and a hint of the wooden cutting boards in the soft-focus background. The lighting is bright, emphasizing the texture of the ribbon and the sleekness of the pot's handle.
0:08wide shot cookware on stove
A wide shot captures a clean, modern kitchen counter and gas range. In the center, a stainless steel gas stove features several pieces of cream-colored Caraway cookware, including pans and pots, with grey interiors and silver handles. Behind the stove, a collection of various-sized wooden cutting boards are artfully arranged against a white subway tile backsplash, beneath a large stainless steel range hood. To the left, a clear glass vase holds white tulips, adding a fresh, natural element. The overall aesthetic is clean, organized, and inviting. Bright, overhead lighting illuminates the entire scene. On-screen text '🚫 No forever chemicals' is displayed, highlighting a product feature.
0:09pouring oil into pan
A close-up shot focuses on a cream-colored Caraway frying pan with a grey interior, resting on the grates of a gas stove. A hand, likely a woman's, is seen pouring a stream of olive oil from a dark green squeeze bottle with a bright yellow spout into the pan. The background features more of the wooden cutting boards leaning against the white subway tile backsplash. The lighting is bright and clear, emphasizing the action of pouring. On-screen text '🚫 No forever chemicals' is displayed in the upper right.
0:11spreading oil in pan
A close-up shot of a cream-colored Caraway frying pan on a gas stove, with a blue flame visible beneath the pan. A thin layer of olive oil has been poured into the pan. A hand, visible from the wrist down, gently tilts and rotates the pan to spread the oil evenly across its grey interior. In the background, a clear glass vase with white tulips and part of a white countertop are visible. The lighting is bright, making the oil shimmer slightly. On-screen text 'Cook with confidence' is displayed at the top.
0:13cookware storage on counter
A medium shot captures a section of a modern kitchen counter with grey shaker-style cabinets above. On the light-colored marble-patterned countertop, four cream-colored Caraway cookware pieces (pans and pots) with grey interiors are neatly organized vertically in dedicated light grey felt storage racks. To the left, a white ceramic utensil holder contains various cooking tools. To the right, a potted plant with dried flowers adds a touch of decor. The background features a white marble-patterned backsplash with white electrical outlets. The lighting is soft but clear, highlighting the organized arrangement. On-screen text 'Even cooking, elevated design ❤️' is displayed at the top.
0:16holding caraway pan
A close-up shot focuses on a fair-skinned hand, likely a woman's, holding a cream-colored Caraway frying pan with a grey interior and a silver handle. The pan is held over the grates of a gas stove, which is out of focus in the background. The hand is positioned slightly to the right of the frame, showing off the pan's clean design. The lighting is bright and highlights the smooth finish of the pan and the silver handle. The overall tone is clean and minimalist.
0:17washing caraway pot
A close-up shot shows a hand, presumably a woman's, washing the interior of a cream-colored Caraway pot with a grey interior. The pot is held under running water in a white kitchen sink. The hand uses a small, reddish-pink sponge to scrub the inside of the pot. The shiny silver faucet is visible in the background, along with part of the marble-patterned countertop. The lighting is bright and clear, emphasizing the cleanliness and ease of washing the cookware. Two rings are visible on the fingers of the hand, one a simple silver band and the other a more intricate gold design.
0:19organized cookware counter
A medium shot captures a neatly organized array of cream-colored Caraway cookware pieces (pans and pots) with grey interiors and silver handles, arranged vertically in individual light grey felt storage racks on a light-colored kitchen counter. The shot is slightly angled, emphasizing the clean lines and space-saving design of the storage solution. The background shows part of a light-colored kitchen wall and a hint of a potted plant to the right. The lighting is bright and clean, enhancing the aesthetic appeal of the organized kitchenware. On-screen text 'Once you try one, you'll want them all' and 'ALL UP TO 20% OFF 💸' are prominently displayed.
0:21kitchen counter accessories
A wide shot displays a section of a tidy kitchen counter. On the left, a white block holds a set of wooden-handled knives, next to a white ceramic container filled with various wooden cooking utensils. To the right, a terracotta pot with a white flowering plant adds a natural touch. Above the counter, a rustic wooden shelf holds clear glassware and a woven basket. The background features a white subway tile backsplash. The overall impression is one of a clean, organized, and functional kitchen space. Bright, ambient lighting fills the scene. On-screen text 'ALL UP TO 20% OFF 💸' remains visible.
0:22baked muffins in tray
A close-up, slightly overhead shot features a grey Caraway muffin baking tray, filled with twelve perfectly baked, golden-brown muffins in light brown paper liners. The tray is positioned on the grates of a gas stove, suggesting it has just come out of the oven or is being prepared. The focus is sharp on the muffins, showcasing their texture and inviting appearance. The background is blurred, maintaining attention on the baked goods. The lighting is soft and warm, enhancing the homemade feel of the scene.
0:23caraway storage containers drawer
An overhead shot looks down into an open, light-colored kitchen drawer. A fair-skinned hand, wearing a gold watch, pulls the drawer fully open. Inside, various cream-colored Caraway food storage containers of different sizes are neatly arranged. Some are rectangular, some are square, and a smaller, round container set with white lids is placed in a grey fabric organizer on the right. The drawer itself has a simple brown wooden edge. The lighting is bright and even, highlighting the clean organization of the containers.
0:26removing pan from storage
A close-up shot shows a hand, likely a woman's, reaching into a light-colored wooden cabinet. The hand is wearing a grey knitted sweater sleeve. It carefully pulls out a cream-colored Caraway frying pan with a grey interior and a silver handle from a vertical grey fabric storage organizer. The organizer features the 'Caraway' logo printed on its side and has individual slots for different cookware pieces. The cabinet interior is clean and light wood. The lighting is bright and functional, illuminating the storage solution. On-screen text 'Complimentary storage included with each set ✨' is displayed, emphasizing an added benefit.
0:29cabinet storage containers
A medium shot captures the interior of a light-colored wooden kitchen cabinet, neatly organized with various cream-colored Caraway food storage containers. The containers are rectangular and square, some with matching lids, and are arranged vertically on a light grey shelf. To the right, a stack of smaller, round grey containers is visible. Above the cabinet, a white cabinet door with a brass knob is slightly visible, hinting at the clean aesthetic of the kitchen. The lighting is bright and even, showcasing the clutter-free and efficient storage solution. On-screen text 'No more cluttered cabinets' highlights the benefit.
0:32cookware cabinet organizer
A medium shot focuses on a white kitchen cabinet. A fair-skinned hand, likely a woman's, opens the cabinet door to reveal a cream-colored fabric organizer, which is attached to the inside of the door and designed to hold pan lids. The hand then removes this organizer, revealing the spacious light-colored wooden interior of the cabinet. Inside, several cream-colored Caraway pots and pans are neatly stored vertically in light pink/grey dividers on the bottom shelf. The upper shelf is bare. The cabinet door above has a brass knob. The lighting is bright and direct, clearly showing the organizational system. On-screen text 'Perfect for gifting loved ones 🎁' and 'or treating yourself ❤️' appears, suggesting the product's suitability as a present.
0:36wide shot cookware on stove sale message
A wide shot captures a clean, modern kitchen counter and gas range, identical to an earlier scene. In the center, a stainless steel gas stove features several pieces of cream-colored Caraway cookware. Behind the stove, wooden cutting boards are arranged against a white subway tile backsplash, beneath a large stainless steel range hood. To the left, a clear glass vase holds white tulips. The lighting is bright and even. On-screen text 'Perfect for gifting loved ones 🎁' and 'or treating yourself ❤️' is present initially, then transitions to 'Don't miss your chance—sale ends soon', emphasizing urgency and the sale period.
0:39close up cookware on stove final sale message
A close-up shot focuses on the two Caraway cookware pieces – a cream-colored frying pan and a pot with grey interiors and silver handles – resting on a stainless steel gas range. Wooden cutting boards are stacked behind them against a white subway tile backsplash. The shot is well-lit and highlights the clean, sleek design of the cookware. The on-screen text initially displays 'Don't miss your chance—sale ends soon', then transitions to 'Shop Caraway!' and finally 'Up to 20% OFF 💸', serving as a final call to action for the sale.
