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Dan Milnor on why stories still matter, 20 years later. Read the full article on the Blurb blog: https://bit.ly/3VI4qxM

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HookProblem SetupSolution RevealProof PointCuriosity GapRe-HookTalking HeadExplainerMedium ShotStatic FrameFace First FrameText OverlayHandheld CameraDialogue On CameraSubtitlesConfidentEngagedMale PresentExpert AuthorityBrand Mention SpokenLogo Visible

Transcript

0:00Your books look really weird.

0:02Who are you?

0:03That is what the founder of Blurb called to ask me 15 years ago after I made a couple of sample books.

0:09And guess what? I'm still at Blurb.

0:11I have worked with thousands of storytellers, and I've taken Blurb all over the world to festivals and events.

0:17I've even run into people like Steven Soderbergh and Tipper Gore, not to mention a ton of the world's best photographers, all because of stories.

0:25So get this Blurb is about to turn 20.

0:28Yes, you heard that correctly 20.

0:31So I'm having a little look back at this wild ride, and why I think stories still matter.

0:36So if this sounds interesting to you.

Text on Screen

0:00Your books look really weird.

0:01Who are you?

0:03That is what the founder of Blurb called to ask me 15 years ago

0:06after I made a couple of sample books.

0:09And guess what? I'm still at Blurb.

0:11I have worked with thousands of storytellers,

0:14and I've taken Blurb all over the world to festivals and events.

0:17I've even run into people like Steven Soderbergh and Tipper Gore.

0:21Not to mention a ton of the world's best photographers, all because of stories.

0:25So get this Blurb is about to turn 20.

0:29Yes, you heard that correctly 20.

0:32So I'm having a little look back at this wild ride, and why I think stories still matter.

0:37So if this sounds interesting to you.

Scene

0:00talking head outdoor narrative

A medium close-up shot of a male speaker talking directly to the camera while walking outdoors. He is centered in the frame, wearing a dark blue long-sleeved hooded top with the word "BEYOND" visible on the right shoulder, and a dark baseball cap worn backward. He has dark, reflective sunglasses that mirror a bright outdoor path and green foliage, effectively obscuring his eyes. His face shows animated expressions as he articulates his points, often making small mouth movements and occasionally using a subtle hand gesture with his right hand. He has a short, well-trimmed beard/stubble. The background is a lush green, indicating a natural, possibly wooded, environment under a clear, bright sky, suggesting a sunny day. The lighting is natural and even, highlighting his features without harsh shadows. The dominant color palette includes blues, greens, and the dark tones of his apparel. White caption text overlays his speech at the bottom of the screen throughout the scene. The camera maintains a consistent, although slightly handheld, frame on the speaker, moving slightly forward with him through the outdoor setting.

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