0:00man frustrated with goggles mountain
The scene opens with a medium close-up shot of a man wearing a black ski helmet and white-rimmed orange ski goggles. He is facing slightly to the right, looking forward. Behind him, a majestic mountain range with patches of snow and dense evergreen forests rises under a bright, clear blue sky. The lighting is harsh and direct, casting clear shadows and highlighting the texture of his jacket. The man raises his right hand to shield his eyes above his goggles, suggesting discomfort with the bright light. He then lowers his hand and expresses frustration, touching his chest with his left hand. His body language conveys annoyance. The color palette is dominated by the natural blues of the sky, the muted greens and browns of the mountain, and the dark tones of his ski gear, contrasted by the vibrant orange of his goggle lenses. Text overlay reads: 'You ever get to the mountain and realize... you brought the wrong lens? Yeah... Now I'm either squinting all day'.
0:07man frustrated falls to knees
This is a wide shot showcasing the man in full ski gear on a dusty, rocky dirt road. In the background, the same snow-capped mountain range and dense evergreen forest are visible under a bright, clear blue sky, emphasizing the vast, open outdoor environment. The man starts standing, then dramatically drops to his knees, throwing his arms out in exasperation. A snowboard with orange bindings rests against his side. The lighting remains bright, with strong sunlight illuminating the scene. The color palette features earthy browns of the road, the deep greens of the trees, and the whites and blues of the sky and distant snow. Text overlay continues from the previous scene, saying: 'or praying I don't hit a shadowy patch of ice.'
0:10unboxing new goggles
A close-up shot focuses on a pair of hands against a warm, light brown wooden surface. The hands are seen pulling a pair of ski goggles with a black strap and reflective orange lenses out of a dark gray soft pouch. The pouch has red text that reads 'ELEVATED MTN EQUIPMENT'. The goggles are then held up, showcasing their sleek design and the vibrant, metallic orange of the lenses. The lighting is soft and even, suggesting an indoor setting. The color palette is dominated by the warm browns of the wood, the dark grays of the pouch, and the striking orange and black of the goggles. Text overlay: 'That's why I finally switched'.
0:12man puts on new goggles
The scene returns to a medium close-up of the man, now wearing a black helmet, but with the new Glade goggles. He is framed against the same mountain backdrop under a clear blue sky. He adjusts the new goggles, ensuring a snug fit, and then looks forward with a satisfied smile. The new goggles feature a vibrant, highly reflective red-orange lens, contrasting sharply with his black helmet. The lighting is bright and natural, highlighting the reflective quality of the lenses. The color palette remains natural with strong blues and greens, making the new goggles stand out. Text overlay: 'to Glade's Adapt 2 Goggles which have REVEAL 4K Photochromic Lenses'.
0:15man indoor with new goggles
A medium close-up shot shows the man from a slightly lower angle, still wearing his black helmet and the reflective red-orange Glade goggles. This time, he appears to be indoors or in a sheltered area, with a blurred background that suggests an interior space with warm, possibly artificial, lighting. He is looking downwards, perhaps examining the lenses or the immediate surroundings. The lighting is softer than the outdoor scenes, creating a more diffused look on his gear. The goggles are labeled 'GLADE' on the strap. Text overlay: 'REVEAL 4K Photochromic Lenses'.
0:17man explaining goggles features mountain
The scene returns to the medium close-up of the man with his new Glade goggles and black helmet, once again against the clear blue sky and mountain backdrop. He is seen looking around, gesturing with his hands as if explaining the adaptive features of the goggles. His expression is confident and pleased. The reflective red-orange lenses are prominent. The lighting is bright and sunny, highlighting the functionality of the photochromic lenses. The color palette is vibrant with blues, greens, and the warm reflections on the goggle lenses. Text overlay: 'that adapt to the light for you. So whether it's flat light,'.
0:20snowboarder on slope sunny to overcast
This dynamic, low-angle wide shot captures a snowboarder actively riding down a snowy mountain slope. The scene transitions between two distinct lighting conditions: initially, bright sunlight illuminates the fresh snow and clear blue sky, with tall pine trees on either side and ski lifts in the distance. The snowboarder carves through the snow, kicking up powder. The lighting then shifts to an overcast, slightly foggy condition, but the snowboarder continues with clear visibility. The color palette is primarily bright whites of the snow, deep blues of the sky, and dark greens of the trees. The camera follows the action, maintaining focus on the snowboarder. Text overlay: 'tree shadows, or sunbreaks, I can actually see. They have over 1,000 5⭐ reviews'.
0:25snowboarder carving powder overcast to sunny
A low-angle, dynamic shot follows a snowboarder as they expertly carve down a snowy slope. The scene starts under an overcast sky, with the snowboarder kicking up a significant cloud of powder. The environment includes snow-covered pine trees in the background, partially obscured by the mist. The scene then transitions to a bright, sunny day, with a strong sun flare visible in the upper right corner, and the snowboarder continues carving, leaving clear tracks in the pristine white snow. The camera stays close to the snowboarder, emphasizing the speed and skill. The color palette shifts from muted whites and grays to brilliant whites, deep blues, and the stark contrast of the snowboarder's dark gear. Text overlay: 'And I get why because the clarity is insane'.
0:29no swapping lenses visual demonstration
A close-up shot focuses on a pair of hands holding a pair of white-rimmed ski goggles with red-orange lenses. A large, bright red 'X' graphic is overlaid directly on the goggle lenses, visually signifying 'no' or 'don't do this'. The hands are shown in the foreground against a blurred, dark ground surface, likely the dirt road from earlier. The lighting is natural and bright, drawing attention to the action. The color palette is simple, featuring the dark tones of the background and the man's jacket, the white and orange of the goggles, and the bold red of the 'X' graphic. Text overlay: 'and I will never have to think about swapping lenses again.'.
0:31man call to action indoor
The scene shifts to an indoor setting, with a medium shot of the man talking directly to the camera. He is still wearing his black helmet with the Glade goggles resting on top of it, revealing his face and beard. He is dressed in the same dark gray and black ski jacket. The background is a soft-focus indoor environment with a warm, ambient glow from a light source like a lava lamp, and some green plants visible, creating a cozy yet modern atmosphere. The lighting is soft and even, highlighting his face. He gestures with his hands as he speaks, conveying a direct call to action. The color palette is darker, with teal and green accents from the background lighting, and the black and gray of his attire. Text overlays appear sequentially: 'Click the link below to grab a pair before Glade sells out, because once they do, they won't be restocking until next year. If you've been thinking about upgrading... now's the time.'.
0:41brand logo and website
The final scene is a stark, static black screen featuring the white 'GLADE' brand logo in a modern, sans-serif font, with the 'A' stylized as an inverted 'V'. Below the logo, in smaller white text, it reads 'SHOP NOW' followed by 'GLADEOPTICS.COM'. The lighting is uniform and bright, illuminating the white text against the absolute black background. The color palette is minimalist, strictly black and white, creating a clean and professional end slate for the advertisement.
