0:00blurred intro with logo
The scene opens with a highly blurred background of an interior space, likely a service garage or waiting area, featuring warm, artificial lighting. A person is seen walking from the background towards the foreground, mostly out of focus, creating a sense of depth and activity. Dominant colors are muted, consisting of browns and greys from the undefined background elements, with a brighter, well-lit area towards the top of the frame. A prominent, static graphic overlay of the "Tires LES SCHWAB" logo is positioned centrally, featuring a striking red rectangle with "Tires" in bold white lettering, connected to a vibrant yellow rectangle with "LES SCHWAB" in assertive black text. The logo's clean lines and primary colors stand out against the soft blur. The overall mood is anticipatory and professional, setting the stage for the brand message to follow.
0:01man explaining warranty sign
A medium shot shows a young Caucasian man standing in what appears to be a tire store or service center waiting area. He is positioned slightly off-center to the left, facing the camera and gesturing with his right hand towards a prominent yellow sign on a red wall to his right. The sign, which is mostly in frame, features bold black text that reads "THE Best TIRE WARRANTY IN AMERICA" with "Best" in red, and "NO EXTRA COST" below it, along with a graphic of a tire and the "Tires LES SCHWAB" logo at the bottom. In the background, behind the man, there is a large, slightly blurred image of what looks like a sports team (possibly baseball) in blue uniforms. The lighting is bright and even, creating a clear, professional atmosphere. The dominant colors are red, yellow, and white from the signage and the man's uniform, contrasted with the blue of his pants and the background image.
0:05close up tire repair
An extreme close-up shot intensely focuses on a dark tire tread, revealing its intricate patterns and texture. A gloved hand, belonging to an unseen mechanic, is prominently shown actively working on the tire. The hand is manipulating a metallic tool, which resembles a pair of pliers or a specialized tire repair instrument, with precision. The tool is being used to extract a small, sharp object, possibly a nail or a screw, embedded within the tire's surface, indicating a repair process. The lighting is strong and directed, creating stark contrasts that highlight the rubber's surface and the metallic sheen of the tool. The color palette is dominated by the deep blacks and dark greys of the tire and work gloves, complemented by the silver gleam of the repair tool. The impactful text "MORE" in bright yellow with a red underline appears as a static graphic overlay in the lower left portion of the screen, subtly emphasizing the brand's message of added value.
0:06close up mechanic smiling
A close-up shot of a male mechanic, seen from the chest up, positioned slightly to the right of the frame. He initially looks towards the right side of the screen before turning his head to look directly at the camera. He has dark hair, styled neatly and possibly tied back in a bun or ponytail, and is wearing clear safety glasses. He wears a clean, light-colored uniform shirt, likely white. The background is blurred, suggesting a busy workshop environment with shelves or machinery. The lighting is soft and even, highlighting his facial features. He transitions into a genuine smile, conveying professionalism, trustworthiness, and approachability. Yellow text overlay "MORE unbeatable warranty" appears prominently in the lower-middle portion of the screen, with "unbeatable" underlined in red.
0:08man gesturing tires
A medium shot captures a man from the waist up, standing within a tire service center, positioned slightly to the right of the frame. He is looking and gesturing with his right hand towards the left side of the frame, where shelves fully stocked with tires are blurred in the background. He wears a light-colored, short-sleeved uniform shirt with a nametag or logo visible on his left chest pocket, and he has a dark beard. The background features extensive stacks of black and grey tires on metal shelving units, heavily blurred to keep focus on the foreground subject. The lighting is bright and industrial, characteristic of a well-lit service bay. The color palette is dominated by the whites and greys of the uniform and the black of the tires. Yellow text overlay "LESS charging extra" is prominently displayed in the lower-middle of the screen, with the word "extra" underlined in red for emphasis.
0:10tire aisle wide shot
A wide, symmetrical shot captures a long, well-organized aisle filled with numerous tires stacked neatly on robust metal shelving units that stretch into the background. The tires, uniformly dark black and grey, are meticulously arranged, with bright white labels clearly visible on many of them, providing a sense of order and extensive inventory. The floor is a clean, polished concrete surface, reflecting some of the bright overhead lighting that uniformly illuminates the entire aisle. The perspective is perfectly centered down the middle of the aisle, creating a strong sense of depth and showcasing the vastness of the tire stock. The "Tires LES SCHWAB" logo appears as a static graphic overlay in the bottom right corner, branding the scene within the company's premises. The overall impression is one of efficiency, scale, and professionalism within a well-maintained facility.
0:11employee rolling tire
A wide shot, visually similar to the preceding scene, looks down a tire aisle, emphasizing the extensive inventory. A male employee, seen in motion from a side profile, is actively and efficiently rolling a large, heavy black tire down the polished concrete aisle. He moves from the right side of the frame towards the left, demonstrating the physical work involved in handling inventory. He is wearing a light-colored uniform shirt and dark trousers, typical attire for a service center. The metal shelves on either side of the aisle are fully stocked with a dense array of tires, creating a visually compelling tunnel-like effect that enhances the perception of a large, well-supplied facility. The lighting is bright and even throughout the space, suggesting a clean and productive work environment. The "Tires LES SCHWAB" logo remains a static graphic overlay in the bottom right corner, consistently reinforcing the brand identity.
0:12woman smiling outside store
A medium shot captures a young Hispanic woman standing confidently outside a tire service center, facing directly towards the camera. She is centered in the frame, wearing a crisp white short-sleeved uniform shirt with her name "Maria" embroidered on it, and dark blue trousers with a dark belt. The background features the clean, modern exterior of a building with light-colored brick accents and large glass windows, through which blurred interior details and a yellow sign are partially visible. The lighting is natural daylight, bright and slightly overcast, casting soft, even shadows. She exudes warmth and professionalism with a wide, confident, and friendly smile. Yellow text overlay "GET MORE" appears above her, then dynamically changes to "GET MORE FROM LES" with "FROM LES" appearing below "GET MORE" as a second line. The "Tires LES SCHWAB" logo is a static graphic overlay at the bottom of the screen.
