0:00couple sleeping restless A high-angle medium shot looks down into a dimly lit bedroom where an adult couple is sleeping in a large bed. The framing shows the upper torso and head of both individuals, who are mostly covered by a large, white duvet. The room's lighting is soft and cool-toned, suggesting nighttime, with subtle shadows enhancing the mood. The man, on the left, is partially obscured but visible wearing a pink sleep mask, and his movements beneath the duvet indicate restless sleep, causing the covers to shift. The woman, on the right, lies on her back with her eyes closed, displaying a slightly uncomfortable or troubled expression. Her right arm is extended, resting on her pillow. The bed features a light grey upholstered headboard set against a textured white wood plank wall. The dominant colors are muted whites, light greys, and the woman's pale pink pajamas. A prominent red vertical bar with the white 'MATTRESSFIRM' logo is fixed on the far left of the screen. Large white text overlays read "How to: SLEEP WITH A RESTLESS" which then updates to "How to: SLEEP WITH A RESTLESS PARTNER".
0:02product demonstration store The scene shifts to a brightly lit, studio-like setting with a soft, uniform light purple background. A sales associate, a middle-aged male, stands next to a woman who is seated comfortably on a black adjustable mattress. The mattress is elevated at the head, showcasing its adjustable feature. Behind the bed, a minimalist light wooden headboard and a floating wooden nightstand with a contemporary globe lamp are visible. The sales associate, dressed in a blue polo shirt and khaki pants, is actively demonstrating the mattress, smiling and engaging with the customer. The woman, wearing a white long-sleeved top and light pink pants, smiles back, appearing relaxed and receptive. The mattress is a dark grey/black 'Beautyrest Black' model, featuring a distinctive quilted pattern. On the left edge of the frame, the red vertical 'MATTRESSFIRM' branded bar is prominently displayed. White text overlays appear gradually: initially "See our Sleep Experts® to get matched with a bed for more peaceful nights.", followed by "Like Beautyrest Black®, which delivers individualized support + motion separation.", and finally, the 'Beautyrest BLACK' logo.
0:09couple sleeping comfortably A medium shot captures an adult couple sitting upright and comfortably on a dark grey/black textured mattress, which is revealed to be a 'Beautyrest Black' model. The setting is a cozy bedroom, featuring a white upholstered headboard and a white wood plank wall, similar to the initial scene but bathed in a warmer, more inviting light. The man is positioned on the left side of the bed, and the woman on the right; both are facing each other, exchanging warm smiles, indicating relaxation and contentment. The man is dressed in a light beige long-sleeved shirt and matching pants, while the woman wears a light beige short-sleeved top and white pants. Soft, warm ambient lighting fills the room, enhancing the peaceful atmosphere. A nightstand with a subtle lamp is partially visible in the background on the left. The signature red 'MATTRESSFIRM' vertical bar with its white logo remains on the left edge of the screen. White text overlays appear: "Save up to $700 on select mattresses." followed by the 'Beautyrest BLACK' logo.
A solid, vibrant red background fills the entire screen, serving as a clean and bold branded canvas. Centered prominently in the frame is the 'MATTRESSFIRM' logo, rendered in crisp white sans-serif typography, with the 'FIRM' portion notably stylized in a bolder, distinct font. Directly beneath the main logo, a tagline appears in smaller, equally crisp white text: 'We make sleep easy™'. The composition is stark, professional, and entirely focused on brand identity and its core message. The lighting is uniform and flat across the screen, characteristic of a graphic overlay rather than a filmed scene, which delivers a clear and direct brand statement efficiently.
