0:00intro talking head The scene features a female presenter framed from the chest up, looking directly into the camera. She is in a home environment with a blurred background showing a kitchen island with a sink and dark pendant lights hanging from the ceiling. A wooden staircase is partially visible to the right. The lighting is warm and even, coming from the front, casting soft shadows. She is gesturing with her hands, which are clasped together at chest height. A white text overlay at the top reads "Do you know what's actually in your underwear?" and smaller white text at the bottom dynamically transcribes her speech, starting with "okay ladies". The overall color palette is warm, with natural wood tones, muted browns, and the woman's light-colored clothing.
The shot is taken from behind a woman as she walks towards a solid wooden door with a dark handle, framed by a light brown wooden doorframe. She is wearing light-colored loungewear. The room she is in has plain white walls. To the right, a gray textured couch is visible with a large, chunky knit blanket draped over it. The lighting is bright and even, suggesting natural light from a window not seen in the frame. The action shows her reaching for the door handle and beginning to open the door, revealing a glimpse of a bathroom or another room beyond. Text overlay at the bottom reads: "so if you didn't know most everyday pieces full of synthetics".
The camera pans slightly to follow a woman as she steps through a wooden doorway into a well-organized walk-in closet. The closet features light-colored wooden shelving and hanging rails filled with various clothes in neutral tones. The woman reaches for a black rectangular basket on a lower shelf, pulls it out, and holds it briefly. The lighting inside the closet is bright, likely from an overhead light source, creating a clean and functional atmosphere. Text overlay at the bottom continues the narrative: "chemical dyes and microplastics".
0:11woman carrying baskets The scene is a medium shot of the woman from the previous scene, now walking out of the closet doorway, facing away from the camera. She is carrying a stack of three rectangular baskets in varying shades of gray and black, filled with items. The baskets appear to be made of a textured plastic material. The hallway has plain white walls and wooden doorframes. The lighting is consistent with the previous scene, bright and even. Text overlay at the bottom reads: "literally touching your skin all day long".
0:13woman emptying baskets on bed The scene shifts to a bedroom, showing the woman from a medium-wide angle as she stands beside a bed and empties the contents of a gray basket into a larger black basket placed on the bed. The bed is neatly made with a dark green quilted duvet and several pillows. In the background, a large window reveals a picturesque outdoor landscape with rolling hills, snow, and bare trees under an overcast sky. The lighting is soft natural light coming from the window, illuminating the room gently. The room's aesthetic is clean and minimalist, with light-colored walls and a wooden headboard. Text overlay reads: "so last year I decided to annually detox my closet".
0:15opening product packaging A close-up shot focuses on a pair of hands carefully opening a white, partially translucent paper bag. The bag has text printed in black, reading "Ease into organic" vertically along the side. The hands are gently tearing the perforated top edge of the bag. The background is a soft, blurred white, suggesting a clean, minimalist setting with bright, diffused lighting creating subtle shadows. The hands have short, neatly manicured nails painted a deep red, and a simple gold ring is visible on the ring finger of the left hand. The texture of the paper bag and the movement of the hands are the primary visual elements. Text overlay continues the voiceover: "switch to pact's organic cotton".
0:17organizing underwear overhead An overhead shot looking down into a black, perforated plastic basket filled with various pieces of underwear. A hand with red fingernails reaches into the basket and places a neatly folded piece of striped underwear, layered with a white lace-trimmed piece, on top of other underwear. The surrounding surface is a light, textured fabric, likely a bed or couch. The lighting is bright and even, highlighting the textures of the fabrics. The color palette includes shades of white, black stripes, and light purple lace, indicating a variety of styles. Text overlay reads: "I choose to invest in higher quality and have less pieces in my closet".
0:18adding underwear to basket A close-up shot, slightly angled, captures a hand with red fingernails holding a folded piece of solid lavender-colored underwear, placing it into the black perforated basket. The basket is already partially filled with other underwear, including striped, lace-trimmed, and solid pieces in muted tones. The background is a light, textured fabric, creating a soft focus. Bright, even lighting illuminates the fabrics and the hand's action. The composition emphasizes the details of the underwear and the act of organizing. Text overlay continues from the previous scene: "so that way I know that they are clean and I grab them every day".
0:21woman puts basket in closet The scene returns to the walk-in closet, similar to an earlier shot, showing the woman placing the black perforated basket filled with underwear back onto a wooden shelf. The closet is well-lit and organized with clothes hanging on rails and other items on shelves. The woman is seen from a medium shot, facing the shelves. The action is smooth and deliberate, completing the organization process. Text overlay reads: "I know that they are clean and I grab them every day".
0:22close up striped underwear A tight close-up shot of several pieces of neatly folded women's underwear lying on a light-colored, textured surface, possibly a bed or couch. The top piece is white with thin black horizontal stripes and features a white lace trim. Other pieces with lace and solid colors are visible underneath, creating a layered effect. Natural light falls softly on the fabric, highlighting the textures and details. The color palette is dominated by neutrals: black, white, and muted purples. The shot is static and clean, emphasizing the product. Text overlay reads: "so go grab yours at wear pact.com".
0:23close up gray underwear set A very tight close-up shot of a matching gray underwear set, consisting of a bralette-style top and brief-style bottom, lying neatly folded on a light-colored, textured surface. The fabric appears soft and comfortable, possibly organic cotton, with visible stitching details. The lighting is natural and bright, creating soft highlights and shadows that enhance the texture of the material. The color palette is a clean, neutral gray. The shot is static, serving as a final, clean product display. The text overlay from the previous scene, "so go grab yours at wear pact.com", persists.
