0:00shoebox closed
A top-down, slightly angled medium shot captures a new, rectangular blue shoebox. The lid is adorned with three prominent diagonal white stripes running from the lower left to the upper right corner, and a small, stylized white 'X' logo is positioned in the top right corner. The shoebox rests on a textured white fabric surface, possibly a bedspread or blanket, which creates a soft, uniform background. The lighting is soft and diffused, casting no harsh shadows and highlighting the subtle texture of both the fabric and the shoebox material. The color palette is dominated by the vibrant blue of the box and the crisp white of the stripes and background. The composition is clean and focused solely on the product, setting a minimalist tone.
0:01shoebox opening text overlay
A medium shot, taken from a slightly elevated perspective, shows the blue shoebox from the previous scene in the process of being opened. The lid is partially lifted, revealing the light brown, unlined cardboard interior and a substantial amount of crinkled, translucent packing paper, which has a yellowish-cream hue, nestled inside. The background remains the same textured white fabric, consistent with the previous shot. Overlaid on the center of the screen, large white sans-serif text appears: first 'StockX', then 'marketplace' directly below it, animating into view. The lighting is bright and even, emphasizing the newness of the product and the clarity of the text. The scene conveys anticipation and the unveiling of contents.
0:02phone app sneakers outdoor background
A digitally rendered black smartphone, likely an iPhone due to its design and visible notch/dynamic island, is centrally positioned on the screen, displaying the StockX app interface. The app shows a product listing for 'Jordan 3 Retro Black Cement (2024)' sneakers, featuring images, pricing details like 'Last Sale' and 'Highest Bid', and 'Related Products' listings. The interface predominantly uses white backgrounds with black text and green action buttons. White, slightly 3D-rendered text, 'buy', animates and settles at the bottom center of the phone screen. The background behind the phone is a blurred, dynamic, and slightly handheld video shot of an outdoor residential street. Lush green trees, glimpses of houses, and a pink bicycle parked on the pavement are visible, suggesting a real-world, everyday context. The natural daylight in the background contrasts with the bright, illuminated phone screen.
0:03phone app sneakers detail view
The black smartphone, displaying the StockX app, now shows a detailed product page for a single item: 'Jordan 3 Retro OG Black Cement (2024)'. A large, clear image of the sneaker dominates the upper portion of the screen. Below it are comprehensive purchasing details, including 'Buy Now for $197', 'Price Is Below Retail', and 'Buy or Bid' options, along with payment plan information. White, 3D-rendered text, 'sneakers', animates and appears at the bottom of the phone's display. The background behind the phone is a blurred, dynamic motion shot that transitions from an outdoor street scene to a warmer, abstract blend of reddish-orange and dark tones, suggesting movement through different environments or a change in lighting. The phone screen remains brightly lit and highly legible.
0:04phone app apparel collectibles view
The black smartphone screen displays the StockX app, now focused on an apparel item: a 'Cactus Plant Flea Market CPFM x Nike Crochet Hockey Sweater' in chutney color. A large image of the distinctive green and orange striped sweater with a red Nike logo is visible at the top, followed by size selection ('All') and buying options with a price of $740. White, 3D-rendered text 'HAT' briefly appears on the screen, followed by 'and collectibles'. The background behind the phone is a blurred, dynamic shot featuring a light-colored baseball cap with a dark brim, indicating the broad range of products available beyond just sneakers. The lighting on the phone screen is sharp and bright, ensuring readability, while the background maintains a motion-blurred effect.
0:05hand holding shoe from box
A close-up, slightly high-angle shot captures a person's hand reaching into an open shoebox (the same one from previous scenes) and carefully lifting out a light grey Adidas Powerphase 'Grey Off White' sneaker. The shoe is intricately detailed, featuring a suede-like texture, subtle perforations on the toe box, classic Adidas three-stripe branding, and a creamy off-white sole. White, 3D-rendered text overlays the scene: 'Adidas Powerphase "Grey Off White"' followed by '(50-75)' and 'define culture'. The background comprises the brown interior of the open shoebox with its crinkled packing paper, resting on the familiar textured white fabric. Soft, natural light illuminates the shoe, emphasizing its texture and color. The scene highlights the tangible product experience.
0:06stockx logo animation
The scene transitions to a clean, minimalist white background. In the center, black, bold sans-serif text animates into view: first 'St', followed by the stylized black 'X' logo, forming 'St<x>'. Shortly after, the white, 3D-rendered word 'priced' with a dark outline appears and then quickly fades. The animation then shifts to reveal the full 'StockX' logo in bold black sans-serif font, with 'Now You Know' appearing directly below it as a tagline. Concurrently, the white, 3D-rendered phrase 'by the' with a dark outline animates onto the screen. A small legal disclaimer in faint grey text is visible at the very bottom of the screen. The overall visual is stark, modern, and professional, characteristic of corporate branding, with clear typography and high contrast. The lighting is uniform and bright across the entire white canvas.
