0:00product introduction selfie
A medium close-up shot captures a young East Asian woman holding two hair product bottles, one in each hand, positioned near her face. She is winking playfully with her right eye and smiling slightly at the camera, conveying a friendly and engaging demeanor. The background consists of a brightly lit modern bathroom featuring white subway tiles and a large mirror that reflects parts of the room, creating a clean and minimalist setting. The lighting is soft and even, effectively highlighting her facial features and the product packaging. The dominant color palette is composed of the crisp white of the bathroom and her light-colored camisole, contrasted with the earthy brown and creamy white tones of the product bottles and her dark hair. A clear text overlay, "if you're looking for the perfect gift this holiday season," is prominently displayed at the top of the frame.
0:01product close up hands
A close-up, slightly overhead shot focuses on two hands holding two OUAI hair product bottles. The left hand grasps a translucent brown bottle, clearly labeled "OUAI Detox Shampoo," while the right hand holds a white spray bottle identified as "OUAI Leave In Conditioner." Both bottles feature black text for branding and product information. The background is a warm, light-colored wooden floor with distinct grain patterns, beautifully illuminated by natural sunlight. This directional lighting creates defined shadows of the bottles and hands, adding depth and highlighting the product details and textures. The overall color palette is dominated by the warm wood tones, the brown and white of the bottles, and the light skin tone of the hands. A dynamic text overlay that initially states "if you're looking for the perfect gift this holiday season" transitions to include "look no further I got you."
0:03hair parting demonstration
A medium shot captures a young East Asian woman as she demonstrates parting her long, dark, slightly wavy hair with both hands, revealing her scalp. She looks directly at the camera with a subtle smile before glancing slightly to her right, engaging the viewer. Her hair appears dry at this initial stage. The background is a clean, modern bathroom, characterized by white subway tiles and a large mirror that reflects the space, contributing to a bright and open aesthetic. The lighting is bright and even, casting soft, flattering shadows. The dominant colors in the scene are the crisp white of her camisole and the bathroom tiles, creating a clean contrast with her dark hair and warm skin tones. A text overlay at the top reads, "I only wash my hair once or twice a week."
0:04shampoo application close up
An extreme close-up shot, angled slightly overhead, meticulously focuses on the act of pouring. A light to medium-toned hand holds a clear bottle, clearly labeled "OUAI," positioned vertically and tilting downwards. A golden-brown, somewhat viscous liquid, identified as shampoo, is visibly flowing from the bottle directly into the cupped palm of another hand. The background consists of a clean, white tiled shower wall, featuring vertical subway tiles that provide a crisp, uniform backdrop. The lighting is bright and direct, sharply highlighting the texture and consistency of the shampoo as it pours, as well as the intricate details of the skin on both hands. The dominant color palette includes the stark white of the tiles, the warm golden-brown of the shampoo, and the natural skin tones of the hands. A text overlay appears at the top, stating, "so OUAI's Detox Shampoo helps remove all that gunk and build up."
0:06towel drying hair
A medium shot frames a young East Asian woman with her long, dark, and visibly wet hair. She is gently towel-drying it with a soft, striped towel that features shades of light purple and white. Her hair appears darker and slightly flattened due to being wet, contrasting with its dry state. The scene is set in a brightly lit, modern bathroom, distinguished by its white subway tiles and a large mirror that creates a sense of spaciousness. The lighting is soft and even, illuminating her without harsh shadows. Her expression is one of calm focus as she attends to her hair. The color palette is composed of the white of her camisole and the bathroom, the deep dark tones of her wet hair, and the gentle light purple of the towel. The text overlay from the previous scene, "so OUAI's Detox Shampoo helps remove all that gunk and build up," continues to be displayed.
0:07leave in conditioner close up
An extreme close-up shot meticulously frames a hand holding a white OUAI Leave In Conditioner spray bottle. The product label is clearly visible and legible, presenting the brand name and product description prominently. The bottle is held slightly tilted towards the camera, allowing for optimal viewing of its details. The background is softly blurred, subtly indicating the modern bathroom environment with its characteristic white tiles and mirror, connecting it to the previous scenes. The lighting is bright and even, making the pristine white bottle stand out against the diffused backdrop. The text on the bottle reads, "OUAI LEAVE IN CONDITIONER REVITALISANT SANS RINÇAGE 4.7 fl oz / 140ml." A text overlay at the top of the frame states, "while their Leave In Conditioner."
0:08applying leave in conditioner
A medium shot features a young East Asian woman with wet, dark hair. She uses her right hand to hold the white OUAI Leave In Conditioner spray bottle and applies the product directly onto her hair. Following the spray, she uses her left hand to gently work the conditioner into her strands, tousling them to ensure even distribution. Her hair appears visibly damp and begins to show more defined, natural waves as she works the product in. The setting is a brightly lit, modern bathroom, identifiable by its white subway tiles and a large mirror. The lighting is soft and even, providing a flattering illumination. Her expression is focused and neutral, dedicated to the task of applying the product. The color palette includes the clean white of her camisole, her dark wet hair, and the white product bottle, all set against the backdrop of white bathroom tiles. A text overlay, "gives me hydration fights frizz," is displayed at the top of the frame.
0:09brusing wet hair
A medium shot captures a young East Asian woman with wet, dark, and now straight hair. She is diligently brushing her hair downwards with a white wide-tooth comb. Her hair appears smoother and detangled after the application of conditioner. The scene is set in a brightly lit, modern bathroom with white subway tiles and a large mirror. The lighting is soft and even, providing clear visibility. Her gaze is slightly upward, indicating she is likely checking her reflection in the mirror, maintaining a focused yet calm expression. The predominant color palette consists of the clean white of her camisole and the comb, contrasted with her dark wet hair, all set against the pristine white bathroom tiles. A text overlay at the top reads, "and it has heat protection so I can go straight into styling."
0:11blow drying hair
A medium shot frames a young East Asian woman as she blow-dries the roots of her long, dark hair with a silver-grey Dyson Supersonic hair dryer. Her hair is still visibly damp but has begun to gain some volume at the roots, indicating the start of the styling process. The background is a brightly lit, modern bathroom featuring white subway tiles and a large mirror, maintaining a clean and minimalist aesthetic. The lighting is soft and even, ensuring good visibility of her actions. She looks directly into the camera with a neutral and composed expression, engaging the viewer. The color palette includes the white of her camisole, the rich dark tones of her hair, the sleek silver of the hair dryer, and the pristine white of the bathroom tiles. A text overlay at the top of the frame reads, "these have both been in my hair routine for like."
0:12hair styling curling
A medium shot captures a young East Asian woman in the process of curling a section of her dark, long hair with a curling iron. Some sections of her hair on the left side are already styled into voluminous, bouncy waves, demonstrating progress. She meticulously wraps a section of her hair in a long spiral around the barrel of the black curling iron. The scene is set in a brightly lit, modern bathroom with white subway tiles and a large mirror. The lighting is soft and even, highlighting the texture of her hair. She looks directly into the camera with a neutral, yet engaging, expression. The color palette is composed of the white of her camisole, the deep dark tones of her hair, the dark curling iron, and the clean white of the bathroom tiles. A text overlay at the top of the frame states, "five years now I swear by them."
0:13styled hair reveal
A medium shot showcases a young East Asian woman with her long, dark hair now fully styled into voluminous, bouncy waves that cascade around her shoulders. She strikes a confident pose, offering a soft, content smile, and gracefully touches her hair, accentuating the achieved style and texture. The backdrop is a brightly lit, modern bathroom, featuring crisp white subway tiles and a large mirror that reflects the space. The lighting is soft and even, enhancing the natural shine and movement of her hair. The dominant colors in this scene are the pristine white of her camisole, the rich, glossy dark tones of her styled hair, and the clean white of the bathroom tiles, creating a fresh and elegant aesthetic. A text overlay, "so trust me when I say that OUAI has something for everyone on your list," is prominently displayed.
0:15final call to action
A medium shot features a young East Asian woman with her long, dark hair exquisitely styled into voluminous, bouncy waves. She radiates a warm smile and gracefully runs her hands through her hair, emphasizing its soft texture and natural movement. The background remains a brightly lit, modern bathroom, characterized by white subway tiles and a large mirror. The lighting is soft and even, providing a flattering glow that enhances her features and the shine of her hair. She maintains direct eye contact with the camera, creating an inviting and personal connection with the viewer. The predominant colors are the crisp white of her camisole, the rich, glossy dark tones of her hair, and the pristine white of the bathroom tiles. A text overlay, initially stating "so trust me when I say that OUAI has something for everyone on your list," then fully transitions to include "at theouai.com," serving as a clear call to action.
