0:00car driving bridge dynamic angle
A striking white BMW iX electric SUV is captured in motion, driving on a wide, curved highway or bridge. The camera is positioned low, creating a dynamic, slightly dutch-angled perspective as it tracks the car from the front-right. The vehicle is angled towards the left side of the frame, showcasing its sleek, modern design, prominent grille, and distinct daytime running lights. In the background, a vast, overcast sky with muted grey and blue tones dominates the upper half, with dark, rolling mountains visible on the horizon, suggesting a coastal or mountainous region. The road surface is grey asphalt, flanked by concrete barriers and light poles. The overall lighting is soft and diffused, characteristic of an overcast day, providing even illumination without harsh shadows. White text, "BUILD YOUR OWN BMW iX TODAY.", appears in the top-left quadrant of the screen.
0:02car headlight close up
This scene provides an intimate close-up of the front-right headlight of the white BMW iX. The camera subtly pushes in, highlighting the intricate details of the LED light array. The headlight glass refracts light, creating iridescent, rainbow-like patterns within the lens, suggesting advanced optical technology. The white paint of the car's bodywork is visible, showcasing its smooth finish. In the background, out of focus, remnants of the curved bridge structure can be discerned, maintaining the setting from the previous shot. The lighting remains soft and diffused, emphasizing the reflective qualities of the headlight. White text, "BUILD YOUR OWN BMW iX TODAY.", is present in the top-left corner.
0:03car driving bridge front angle
The white BMW iX is seen driving on the same curved highway or bridge, maintaining a consistent overcast environment with mountains in the background. This shot is a medium wide angle, positioned slightly to the front-left of the car, tracking it as it moves towards the right side of the frame. The vehicle's front and left side are prominently featured, showcasing its silhouette against the muted landscape. The road curves gently ahead, and the concrete barriers and lamp posts are visible alongside. The soft, even lighting continues to define the scene, with no harsh shadows. White text, "BUILD YOUR OWN BMW iX TODAY.", remains in the top-left quadrant.
0:05car rear view bridge
The camera captures a medium shot of the rear of the white BMW iX, still on the same highway or bridge setting. The car is moving away from the camera, revealing its distinct taillight design, the 'iX' badge on the lower left, and a license plate that reads "TRM-205". The brake lights are illuminated, emitting a warm, orange glow that contrasts with the cool, overcast environment. The grey road, concrete barriers, and distant mountains under the pale sky are still visible, providing context. The lighting remains consistent, highlighting the car's rear contours. White text, "BUILD YOUR OWN BMW iX TODAY.", is persistently displayed in the top-left corner.
0:06car driving city dusk
The white BMW iX is now seen driving through a modern city street at dusk or night. The environment is characterized by large, contemporary buildings with numerous illuminated windows, reflecting streetlights and creating a dynamic urban backdrop. The car is moving from the right side of the frame towards the left, showcasing its profile. Streetlights cast warm glows, and the ambient light is darker than previous scenes, emphasizing the car's headlights and the city's illuminated features. The street is dark asphalt, and some trees or foliage are subtly visible along the roadside. White text, "BUILD YOUR OWN BMW iX TODAY.", is still displayed in the top-left corner.
0:08bmw logo slogan
The screen transitions to a stark black background. Centered horizontally and slightly above the vertical midpoint are two logos: the classic BMW circular logo on the left, featuring blue and white quadrants within a black ring with 'BMW' in white text, and a stylized 'i' logo (likely for BMW i electric series) on the right, which is blue and grey. Below these logos, in a clean, sans-serif white typeface, is the brand slogan: "The Ultimate Driving Machine®". Further below, in smaller, lighter grey text, is the copyright information: "©2023 BMW of North America, LLC. The BMW name, model names, and logo are registered trademarks". The lighting is even and flat, designed to clearly present the brand elements.
