0:00problem setup struggling meal prep A medium close-up shot captures a young man standing in a kitchen, leaning over a stainless steel sink. He is holding a small, green, unidentifiable fruit or vegetable, attempting to peel it with a small knife, his fingers awkwardly fumbling with the task. His facial expressions range from intense concentration to grimacing and briefly covering his face with his hand, indicating frustration and struggle. The background features a simple kitchen with light-colored countertops, a silver faucet, and a toaster oven to the left of the frame. The lighting is bright and even, typical of overhead kitchen lights. Overlaying text appears, first stating "My man before I put him on Blue Apron 😈", followed by a list of grievances: "- Trying to meal prep", "- Ended up with a mess", and "- Food was mid". The dominant colors are muted greys from the sink and countertops, whites from his shirt and the walls, and the green of the object he's peeling. A melancholic piano melody plays in the background, accompanied by subtle crying sound effects.
0:07solution reveal enjoying meal A medium close-up shot of a young woman standing in a kitchen, holding a white plate with a freshly prepared meal. She brings a white, fluffy bao bun to her mouth, taking a bite with a look of contentment. The plate holds two bao buns, each filled with what appears to be seasoned ground meat, sliced cucumbers, and green peppers or chilis. The background showcases warm-toned wooden kitchen cabinets and a dark-colored built-in oven or microwave. The lighting is bright and inviting, creating a pleasant atmosphere. Text overlays appear, first introducing "Now he gets:", followed by a list of benefits: "- A variety of pre-made meals", "- Ready in 5 minutes", and "- Up to 40g+ of protein". The scene's color palette is dominated by the rich browns of the wooden cabinets, complemented by the fresh greens and whites of the meal.
0:15call to action end card A static, digital end card is displayed against a soft, light blue background. The 'Blue Apron' logo, in a prominent dark blue sans-serif font, is positioned at the top center. Below it, the main offer text reads: 'Enjoy 50% off your first three orders*' in a larger, dark blue serif font. A rectangular, light grey button-like graphic contains the promo code 'USE CODE: HEAT50' in black, capitalized letters. At the very bottom, in small, subtle text, is the disclaimer '*See terms at https://blog.blueapron.com/promo-1'. The overall aesthetic is clean, professional, and on-brand, utilizing a limited color palette of light blue, dark blue, and white to convey a clear call to action.
