0:00close up flannel fabric button
The scene opens with an extreme close-up shot focusing on the intricate weave and soft texture of a plaid flannel shirt. The fabric displays a pattern of deep navy blue, off-white, and rich burgundy hues, arranged in small, tightly woven squares and thin lines. The texture is distinctly fuzzy, characteristic of flannel, and appears tactile and soft. A dark gray, four-hole button with a subtle sheen is prominently positioned on the right side of the frame, partially obscured by a fold in the fabric. The lighting is soft and even, gently highlighting the material's depth and ensuring there are no harsh shadows. The color palette is warm and earthy, conveying a sense of comfort, quality, and classic style. White text 'Crafted from 100% cotton' is overlaid in the lower-central part of the screen, emphasizing the product's natural material.
0:02stack of folded flannel shirts
The shot begins with a medium close-up of a perfectly aligned stack of five neatly folded flannel shirts, presented against a plain, light beige studio background. The camera is positioned slightly low, emphasizing the height and volume of the stack. The shirts showcase a diverse range of colors and patterns, including a solid light beige at the top, followed by a dark blue with subtle texture, a striking burgundy and blue plaid, a dark blue and green plaid, and a lighter solid blue at the bottom. Each shirt is folded with its front placket and buttons visible. The camera then performs a slow, deliberate zoom out, gradually revealing more of the stack and its minimalist surroundings, enhancing the sense of order and presentation. The lighting is soft, diffused, and even, casting subtle, gentle shadows that give the stack depth without obscuring details. White text 'and brushed inside and out for extra softness.' is overlaid at the bottom, conveying a key product feature.
0:05man walking city blue flannel
A medium shot captures a young adult man with short, dark curly hair and a friendly, relaxed smile, confidently walking along a sun-drenched city street. He is wearing a dark navy blue long-sleeve flannel shirt, with the top two buttons casually undone, revealing a plain gray crew-neck t-shirt underneath. The shirt features a structured, button-down collar. He pairs this with light beige trousers and a dark brown leather belt with a subtle silver buckle. The background depicts a classic European cityscape, characterized by light-colored stone buildings, lush green foliage from trees, and the blurred hints of other pedestrians and a white commercial van, suggesting a bustling urban environment. The scene is brightly lit by natural sunlight, creating clear but soft shadows. White text 'Charles Tyrwhitt's flannel shirt adapts from smart to casual,' is overlaid in the lower-middle part of the frame, describing the versatility of the garment.
0:07close up man beige flannel
This scene features a medium close-up shot of a male, focusing intently on his upper torso and face. He is wearing a light beige, solid-colored flannel shirt, with the top two buttons unfastened, subtly revealing his chest. The shirt's collar is neatly buttoned down, contributing to a refined and polished look. The background is softly blurred, providing just enough detail to suggest an outdoor setting, with indistinct green foliage and bright, natural sunlight filtering through. The lighting is bright and even, accentuating the subtle texture of the flannel fabric. The man has dark skin and a shaved head, and his expression is composed and thoughtful, with his gaze directed slightly to his left, conveying a sense of introspection or contemplation. White text 'Charles Tyrwhitt's flannel shirt adapts from smart to casual,' is persistently displayed in the lower-middle part of the frame, reinforcing the product's adaptability.
0:09man turning city background
A medium shot focuses on the same bald man from the previous scene, now captured in a dynamic moment as he sharply turns his head to look directly towards the camera, peering over his right shoulder. He continues to wear the well-fitted light beige flannel shirt, showcasing its refined silhouette. He is positioned on what appears to be a stone or concrete promenade, with a vibrant, slightly blurred cityscape serving as the backdrop. Tall, modern buildings and clusters of green trees are visible against a bright, clear sky, hinting at an urban environment. A dark wooden bench is partially visible on the right side of the frame, adding a touch of context. Strong, natural sunlight illuminates the scene, creating clear highlights on his face and the surroundings. White text 'tailored in classic or slim for the perfect fit.' is displayed in the lower-middle section, emphasizing the garment's fit options. The scene conveys a sense of modern urban style and confident engagement.
0:10shirts on clothing rack
This scene presents a wide shot of a curated collection of various long-sleeved shirts, predominantly flannel, displayed meticulously on a stylish wooden clothes rack. The rack features two additional lower shelves and is set against a plain, neutral light beige background, ensuring the focus remains entirely on the garments. Approximately ten shirts are visible, showcasing a diverse range of Charles Tyrwhitt flannel designs, including solid colors and an array of plaid patterns in blues, greens, burgundies, and beiges. Some shirts are fully buttoned, while others have sleeves elegantly rolled up, or are layered over a crisp white t-shirt, demonstrating their versatility and styling potential. The wooden rack has a clean, modern aesthetic with dark metal hanging bars. The lighting is soft, even, and diffused, highlighting the textures and vibrant colors of the shirts without harsh shadows. White text 'tailored in classic or slim for the perfect fit.' is positioned in the lower-middle, beneath the hanging shirts, reiterating customization options. The scene emphasizes product variety, quality, and adaptable styling.
0:12man walking river green plaid
A medium shot follows the bald man from previous scenes, now walking with a casual yet purposeful gait alongside a scenic urban river. He looks over his shoulder, engaging directly with the camera. He is dressed in a stylish blue and green plaid flannel shirt, with the top button left undone, paired with light beige trousers. The background features the expansive river on the left, and a vibrant cityscape on the right, including glimpses of bridges, distant modern buildings, and general urban infrastructure, all under a bright, slightly overcast sky that provides soft, natural lighting. The man's movement is fluid, and the camera follows him, maintaining focus. Prominent white text 'CHARLES TYRWHITT' and 'JERMYN STREET LONDON' are displayed in the upper-middle of the screen, identifying the brand and its heritage. Subsequently, 'Fall.' and then 'Upgraded.' appear sequentially below the brand name, hinting at seasonal collections and improved quality. His confident expression and direct gaze create a strong, engaging presence.
