0:00founder quote text overlay The scene opens with a split composition against a vibrant, solid red background. The top two-thirds of the screen are dominated by bold white text, initially reading "AARP's founder fought to lower prescription drug prices for seniors." The phrase "for seniors." is highlighted with a bright yellow, semi-transparent box. The AARP logo, a red letter 'A' with a white arrow inside a red circle, is subtly placed in the top right corner. The bottom third of the screen features a grainy, high-contrast black and white photograph of an older Caucasian woman, likely in her 60s or 70s, with short, curly hair and cat-eye glasses. She is seen from the chest up, positioned slightly to the right, looking up and to the left, with an earnest expression. Her right hand is raised, index finger extended as if making a point. She wears a dark, possibly black or navy, dress or jacket with a patterned collar and a pearl necklace. A portion of a sign that reads "THE..." is visible in the bottom right corner of her photo, implying a public speaking event. The yellow highlight on the text briefly flashes and changes color before the text rapidly transitions, shifting to "Today we are fighting to lower prices for everyone." and the "for everyone." phrase is now highlighted in yellow, implying a direct continuation of her legacy. The lighting on the woman is harsh, typical of an older black and white photograph, with strong shadows and highlights. The overall color palette is a striking red, white, yellow, and monochrome black and white.
0:04text overlay call to action The scene features a dynamic animation against a solid, vibrant red background. The top third of the screen is animated with a downward-pointing triangle composed of yellow dots, emanating from the top edge. Below this, large, bold white text fills the central part of the frame, stating: "Today we are fighting to lower prices for everyone." The phrase "for everyone." is prominently highlighted by a bright yellow rectangular box. The AARP logo remains in the top right corner. The geometric yellow dotted triangle animates by appearing and expanding downwards. The overall color palette is primarily red and yellow, creating a bold and attention-grabbing aesthetic.
0:08eggs text overlay The scene presents a split composition with a solid red background dominant on the right side. On the left side, slightly angled from the top left corner, a partial view of a gray, cardboard egg carton is visible. Six white chicken eggs are neatly arranged within the carton, filling the top left quadrant of the screen. The texture of the egg carton is clear, and the eggs appear clean and uniform. Large white text occupies the middle right of the frame, reading: "People shouldn't have to choose between buying food". The phrase "buying food" is highlighted by a vibrant orange rectangular box. The AARP logo is present in the top right corner. The lighting is even, highlighting the stark contrast of the eggs and carton against the red background. The overall color palette is a mix of red, white, gray, and orange, conveying a sense of basic necessity and a stark choice.
0:12pill bottle text overlay This scene continues the split composition with a solid red background on the top and left. In the bottom right corner, an orange plastic prescription pill bottle is prominently featured, slightly angled. The bottle has a white child-resistant cap, clearly labeled with green text: "OPEN PUSH DOWN & TURN" along with directional arrows. The bottle appears to contain small, light-colored pills, visible through its translucent orange plastic. Large white text is displayed centrally on the screen, reading: "and buying medicine." The phrase "buying medicine." is highlighted with a bright yellow rectangular box. The AARP logo is positioned in the top right corner of the frame. The lighting is bright and even, casting minimal shadows and emphasizing the details of the pill bottle. The dominant colors are red, orange, white, green, and yellow, creating a clear visual connection to the previous scene's problem setup.
0:16call to action end card The final scene is a branded end card against a solid, vibrant red background. The AARP logo is still visible in the top right corner. Two sets of three vertical, thick yellow bars animate into the frame; one set descends from the top, and another ascends from the bottom, stopping mid-screen to frame the central text. In the center, large, bold white text reads: "Join AARP in fighting for what's right". Below this, the call to action, "AARP.org/rx", is highlighted prominently in a bright yellow rectangular box, creating strong visual contrast. The animation of the yellow bars gives the scene a dynamic, modern feel, while the consistent red background and AARP branding maintain continuity. The overall color scheme of red, white, and yellow is consistent with the brand's palette.
