0:00product close up opening A top-down close-up shot focuses on a circular white tin of 'HIGHLAND GLACIAL CLAY POMADE'. The lid features a detailed black and yellow stag head logo, and text like 'SUSTAINABLY CRAFTED', 'LOW SHINE', 'MEDIUM HOLD', 'HEALTH CONSCIOUS', and 'BOULDER, COLORADO'. A person's fair-skinned hand with short, neatly trimmed nails reaches into the frame from the top right, rotating the lid counter-clockwise to remove it from the tin. The background is a slightly reflective, light grey surface, likely a countertop, with soft, diffused lighting from above, creating minimal shadows. The overall color palette is muted, with dominant whites, blacks, and greys, accented by the yellow of the logo.
0:01product application scooping A tight close-up shot shows a person's index finger scooping a small amount of light grey, creamy hair pomade from the tin. The finger is positioned centrally, gently pressing into the product, causing a small mound to form on the fingertip. The tin is held firmly by the other hand, with the top edges visible in the foreground, out of focus. The background is blurred, showing a dark, possibly metallic, surface. The lighting is soft and even, highlighting the texture of the pomade. The color palette is dominated by muted greys and the natural skin tones of the hand, conveying a practical and focused action.
0:02podcast interview two men A wide shot frames two men sitting comfortably in orange bucket chairs, facing each other across a circular wooden coffee table in what appears to be a podcast studio. Behind them, a brick wall is illuminated by a bright, white neon sign spelling 'HIGHLAND'. Two large, black RODE microphone arms extend over the table towards each man. On the table, there's a stack of books, a clear glass of water, and a smaller glass. The man on the left wears a white sweatshirt with a dark graphic and green pants, while the man on the right wears a light-colored jacket over a dark top and dark pants. The room has a warm, inviting glow, with an emphasis on natural wood tones and the vibrant brick wall. The flooring is light-colored wood. The overall mood is relaxed and conversational. Text overlays appear: 'we weren't connected to the vision' and 'my hair looks good, my hair feels good kind of perspective'.
0:06man exercising battle ropes A medium shot captures a man engaged in a high-intensity workout, swinging heavy battle ropes. He is positioned slightly to the left of the frame, facing partially towards the camera with intense focus. He wears a short-sleeved olive green t-shirt and olive green shorts. The background is a dimly lit gym with concrete walls and visible gym equipment, including a weight bench and barbells. Harsh, directional lighting from an unseen source casts long, dramatic shadows across the wall. The movement of the ropes is blurred due to the rapid action. Text overlay reads 'but my hobbies'. The scene conveys effort, determination, and a raw, gritty atmosphere.
0:08man exercising sled push A dynamic medium shot from a slightly low angle shows a man pushing a heavy sled across a gym floor. The man is captured mid-stride, leaning forward with his body blurred from motion, emphasizing the effort. He wears an olive green t-shirt and shorts. In the background, out of focus, are more gym weights and equipment, including a yellow barbell. The lighting is similar to the previous gym scene, with strong highlights and deep shadows creating a dramatic effect. Text overlay reads 'my interests'. The scene highlights physical strength and dedication.
0:09man fixing hair gym A medium close-up, slightly high-angle shot of a man's face and upper torso after a workout. He is looking downwards and running his right hand through his brown hair, which appears slightly disheveled. He wears an olive green t-shirt. His expression is one of contemplation or slight fatigue. The background is the concrete wall of the gym, out of focus, maintaining the gritty atmosphere. The lighting remains dramatic, casting shadows that accentuate his facial features. Text overlay reads 'doing and who I was'. The scene portrays introspection after physical exertion.
0:10product on sink spinning A close-up shot focuses on the white tin of 'HIGHLAND' pomade, which is spinning rapidly on a white countertop or sink basin. The background is a blurred, light-colored bathroom environment. The tin's label is clearly visible, with the black and yellow stag head logo and product text. The spinning motion creates a slight blur on the edges of the tin. The lighting is bright and even, typical of a bathroom setting, casting minimal shadows. Text overlay reads 'beyond just vanity'. The scene emphasizes the product in a daily grooming context.
0:11product texture smear A close-up shot of a dark green, paste-like substance smeared across a dark, reflective surface. The texture is rough and clumpy, suggesting a natural clay-based product. The lighting is dim, with a soft highlight catching the edges of the smeared substance. The background is completely dark and out of focus. The color palette is dark and earthy, focusing solely on the product's texture. Text overlay reads 'my values'. This abstract shot focuses on the raw material or applied product texture.
0:12man applying product blurry A brief, blurry, and fast-paced shot shows a man's head and hands moving quickly, appearing to apply or adjust something in his hair. The exact details are obscured by motion blur and a slightly dark environment. The background is out of focus and light-colored, possibly a bathroom mirror or wall. The lighting is soft but slightly uneven. Text overlay reads 'my values'. This rapid cut contributes to a montage effect.
0:13man applying product focused A tight close-up shot of a man's face and hands as he runs his fingers through his dark, wavy hair. His blue eyes are visible, looking slightly downwards and to the left with an expression of focus and satisfaction. His hands are positioned at the top of his forehead, gently working the product into his hair. The background is a soft, blurred light, creating a clean and intimate setting. The lighting is natural and well-diffused, highlighting the texture of his hair and the intensity of his gaze. Text overlay reads 'and my desire to be healthy'. The scene emphasizes self-care and attention to appearance.
0:15podcast interview two men discussion A wide shot reprises the podcast studio setting with two men seated across from each other. The 'HIGHLAND' neon sign glows prominently on the brick wall behind them. Both men are engaged in conversation, with microphones positioned in front of them. The man on the left, wearing a white sweatshirt, gestures with his hands while speaking, while the man on the right, in a light jacket, listens attentively, occasionally nodding. The wooden table with books and drinks sits between them. The warm brick and wood tones create a comfortable and professional environment. Text overlay appears: 'be the best person I could be, I never felt like any brand actually'. The scene maintains the conversational and introspective mood.
0:18product tin focus pull A close-up shot initially blurs then sharpens its focus on the white tin of 'HIGHLAND GLACIAL CLAY POMADE' resting on a dark, matte surface. The stag head logo and product details become clear as the focus shifts. The lighting is soft and even, highlighting the clean design of the tin. The background is a solid, dark, out-of-focus plane. Text overlay reads 'spoke to me in that way and got me excited'. The focus pull draws attention directly to the product as a solution.
0:20man fixing hair up close A very tight close-up shot captures the side profile of a man's head as he runs his right hand through his dark brown hair, pushing it back from his forehead. His skin is fair, and a slight stubble is visible on his chin. The lighting is soft and even, emphasizing the texture and movement of his hair. The background is completely out of focus, creating a shallow depth of field. Text overlay reads 'that I wanted to be'. The scene continues the theme of grooming and self-care.
0:21man driving car side profile A medium shot from inside a car captures the side profile of a man driving. He has short, dark hair and wears glasses with a tortoiseshell frame. His gaze is directed out the car window, suggesting focus on the road or a thoughtful moment. The outside environment is visible through the window, blurred with greens and oranges of autumn foliage. The lighting inside the car is natural, with soft light coming through the windows. The scene creates a sense of journey or contemplation. Text overlay reads 'connected to their'.
0:22black car driving away autumn A wide shot from a low angle shows a classic black car driving away on a paved road, kicking up colorful autumn leaves in its wake. The car's taillights are visible as it recedes into the distance. The road is surrounded by a vibrant forest of trees with bright orange and yellow foliage, indicating an autumn season. The lighting is bright and natural, highlighting the vivid fall colors. The scene evokes a sense of freedom, journey, and the beauty of nature. Text overlay reads 'mission'.
0:23black car driving towards autumn A wide shot from a low angle shows a classic black car driving towards the camera on a paved road. The front of the car, with its headlights and distinctive grille, is clearly visible. The road is lined with vibrant autumn trees displaying stunning orange and yellow leaves, and a mountain range is visible in the background. A yellow pedestrian crossing sign is also visible on the side of the road. The natural lighting is bright, enhancing the rich colors of the foliage. Text overlay reads 'at all'. This shot maintains the feeling of an autumn journey.
0:25podcast interview two men conclusion A wide shot returns to the podcast studio with the two men, concluding their discussion. The 'HIGHLAND' neon sign is still visible on the brick wall. The man on the left is speaking, holding a drink and gesturing, while the man on the right listens and occasionally offers a smile or nod. Books and drinks remain on the circular wooden table between them. The overall atmosphere is warm, engaging, and reflective. Text overlay appears: 'hopefully other people resonate with those values and it's a reflection of them as well with a product line that brings them joy'. This scene emphasizes connection and shared values.
0:30product in hand outro A medium close-up shot features a fair-skinned hand holding the white tin of 'HIGHLAND GLACIAL CLAY POMADE'. The product is held slightly above eye level, with the label clearly visible, including the stag head logo and product details. The background is softly blurred, showing a green leafy plant, suggesting a natural and conscious setting. The lighting is soft and diffused, creating a clean and appealing aesthetic. Text overlay reads 'every day'. This shot serves as a final product showcase, linking back to daily use and satisfaction.
