0:00split screen introduction This scene employs a split-screen format. The upper half features a medium shot of a male in his 30s-40s, with short dark hair, a beard, and a baseball cap, wearing a black t-shirt with an orange 'BRUNT' logo. He stands in what appears to be a retail store or warehouse, with shelves of work boots blurred in the background. He is speaking directly to the camera with a neutral but engaging expression. The lighting is bright and even, highlighting his face. The lower half of the screen shows a close-up of a pair of tan work boots with white soles, worn by an unseen person. Sparks fly dramatically around the boots, suggesting a welding or grinding activity, on a dark metal grate surface. The overall color palette combines the earthy tones of the boots and man's cap with the contrasting black shirt and bright orange logo, punctuated by the bright white sparks. Text overlays appear: 'Girouard,' then 'of BRUNT'.
0:02split screen product showcase This scene maintains the split-screen composition. The upper half continues to show the male founder in a medium shot, speaking directly to the camera, with the same retail store background. He has an engaging expression. The lower half of the screen showcases two different styles of work boots. The boot on the left is a taller, pull-on cowboy-style boot in a rich brown leather with a white sole, set against a blurred background that looks like a lake or body of water with mountains. The boot on the right is a lace-up ankle-height boot in a similar brown leather with a white sole and purple accents, presented on a rocky, textured surface. The lighting is consistent, bright and clear. Text overlays include 'Workwear.'
0:03boot stepping on wood A close-up shot focuses on a person's right foot, encased in a rugged, dirty brown work boot with a thick, textured white sole. The boot is stepping firmly onto a light-colored wooden plank, which itself rests on other wooden planks. The environment suggests a construction site or woodworking area, indicated by sawdust and debris on the surfaces. The lighting is natural and diffuse, highlighting the wear and tear on the boot. The color palette is dominated by browns and natural wood tones, emphasizing durability and a hardworking aesthetic. The action is a deliberate step, conveying stability and a focus on the product's function. A text overlay shows 'people'.
A single, new-looking light brown work boot with dark laces and a white sole is positioned on a dark, slightly reflective surface. Thick, white smoke billows around the boot, creating a dramatic and somewhat mysterious atmosphere. The lighting comes from above and slightly behind, illuminating the smoke and the boot's contours, making it stand out against the dark background. The scene emphasizes the boot's design and quality. The color palette is minimalist, with the light brown of the boot contrasting with the dark background and the ethereal white smoke. A text overlay shows 'the country'.
0:05climbing wooden stairs This is a low-angle shot focusing on the legs and feet of a person ascending a rough-hewn wooden staircase. The person is wearing brown work pants and sturdy, brown work boots with white soles, similar to those seen previously. The camera tracks their movement upwards, emphasizing the boots' performance in a demanding environment. The stairs are unfinished lumber, suggesting a construction site or a house under renovation. The lighting is soft and natural, illuminating the textures of the wood and the dust on the boots. The dominant colors are earthy browns and grays, contributing to a rugged, practical aesthetic. Text overlays show 'asking us' then 'try on'.
0:07walking through hallway A low-angle shot captures the feet of a person walking along a dusty concrete floor in what appears to be an unfinished or industrial hallway. The person is wearing brown work pants and brown work boots with white soles, which are visibly soiled with dust and possibly wood shavings. The camera tracks forward, keeping the boots in focus as they move. The background consists of blurred wooden framing, hinting at a construction setting. Bright light emanates from an unseen window or opening at the end of the hallway, creating a slight halo effect. The colors are muted, primarily browns, grays, and whites, reflecting a utilitarian, work-focused environment. Text overlays show 'apparel' then 'person.'.
0:08talking head good news A medium shot of the male founder speaking directly to the camera. He is the same individual from the earlier split-screen scenes, wearing the black 'BRUNT' t-shirt and baseball cap. He stands in the same retail store or warehouse setting, with shelves of blurred work boots in the background. His expression is now more animated and positive, conveying good news as he speaks. He gestures slightly with his hands, clasped together, to emphasize his points. The lighting is bright and consistent. The color palette remains focused on the man's attire and the warm tones of the wooden shelves. Text overlays appear: 'BRUNT is', then 'at a'.
0:11split screen retailer announcement This scene utilizes a split-screen format to announce product availability. The upper half features the male founder, in a medium shot, speaking directly to the camera with a confident and slightly surprised expression, as if sharing exciting news. He wears his signature black 'BRUNT' t-shirt and baseball cap, with the retail store background. The lower half displays a clear graphic: the 'BRUNT' logo in orange, followed by the text 'NOW AVAILABLE AT' in red, and then 'K&D SHOES' in large red letters against a dark blue background. The bright white background of the graphic contrasts sharply with the upper video portion. The overall message is clear and direct, promoting retail availability. Text overlays show 'near you.' then 'If you want'.
0:14split screen boot shelf interaction This scene continues the split-screen format. The upper half features the male founder in a medium shot, speaking directly to the camera with a positive and informative expression. He is dressed in his usual 'BRUNT' t-shirt and cap, with the retail background. The lower half shows a different male, seen from the chest down, wearing a dark gray t-shirt and olive-green pants. He is reaching towards a shelf filled with various work boots, indicating selection. The camera is positioned slightly above, looking down towards the boots and his arm. The lighting is bright and retail-like. The scene conveys a tangible interaction with the products. Text overlays show 'you can'.
0:15split screen examining boot The split-screen continues. The upper half presents the male founder in a medium shot, speaking confidently to the camera, with the familiar retail background. The lower half focuses on the hands of a person, likely the same male from the previous scene, holding and inspecting a dark-colored work boot. The camera angle is medium, from the perspective of looking down at the hands. The person is wearing a gray t-shirt. The boot is held up close, allowing details of its material and stitching to be seen. In the background, clothes hang on racks, indicating an apparel section. The lighting is bright and clear, emphasizing product details. Text overlays show 'and'.
0:16split screen tying laces The split-screen composition is maintained. The upper half features the male founder in a medium shot, speaking engagingly to the camera, with the retail background behind him. The lower half shows a male, likely younger, sitting on a bench or stool, wearing a bright yellow t-shirt and dark pants. He is in the process of tying the laces of a work boot on his foot. The background suggests a changing room or fitting area within a store. The camera is at a medium eye level, capturing his focused action. The lighting is practical and even. The scene emphasizes comfort and the act of trying on the product. Text overlays show 'the comfort.'.
0:17split screen boot sole close up This split-screen shot continues with the male founder in the upper frame, delivering his message with a positive and inviting demeanor. He wears the 'BRUNT' t-shirt and cap against the retail background. The lower half features a detailed close-up of the sole of a work boot. The sole is thick, beige-colored, and has an intricate, chevron-like tread pattern designed for grip. A small orange rectangular insert, possibly a branding element, is visible near the heel. The lighting is crisp, highlighting the textures and design of the sole. The shot emphasizes the functional aspects of the boot. Text overlays show 'head over'.
0:18split screen boot laces and branding The split-screen continues, with the male founder in the upper frame maintaining his engaging presence, speaking to the camera with the retail background. The lower half presents an extreme close-up of the upper part of a brown leather work boot. The focus is on the intricately braided dark and light brown laces, threaded through metallic eyelets, and a small black toggle or fastener that has the 'BRUNT' logo embossed on it. The leather texture and stitching are clearly visible, showcasing the quality craftsmanship. The lighting is soft and warm, enhancing the rich brown tones of the leather. An overlay with 'BRUNTWORKWEAR.COM' is prominently displayed. Text overlays show 'Click on'.
0:19split screen boot stitching detail The split-screen format persists, with the male founder in the upper section, speaking directly to the camera with a friendly and inviting expression. He is wearing the 'BRUNT' t-shirt and cap, against the retail background. The lower half provides an extreme close-up of the stitching on a brown leather boot. The camera is focused tightly on a seam, revealing precise, light-colored stitching against the darker brown leather. The texture of the leather is highly detailed. The lighting is soft and even, highlighting the craftsmanship. This shot emphasizes the quality and durability of the product. Text overlays show 'locator'.
0:20screen recording store locator This scene displays a clean, white webpage interface with a prominent orange 'BRUNT' logo at the top center. Below the logo, the bold black text reads 'FIND RETAILERS NEAR YOU'. A search bar labeled 'Type a City or State' with a magnifying glass icon next to it is positioned in the middle of the screen. Beneath this, a map of North America is shown, displaying topographical features. The map zooms out gradually, revealing more of the continent. The overall design is minimalist and functional, typical of an e-commerce store locator. The color palette is bright white, orange, and the natural colors of the map. Text overlays show 'location' then 'to you.'.
