0:00close up detergent bottle
A close-up shot focuses on the mid-section of a sleek, modern laundry detergent dispenser. The lower half is made of a frosted, translucent material, revealing a cloudy white liquid inside. The upper half is opaque white, tapering upwards. A clear black line with the word "MAX" printed above it is visible on the translucent part, indicating the maximum fill level. The lighting is bright and even, highlighting the clean, minimalist design of the bottle. White text overlays the bottom of the screen, stating, "Eliminate 70% of plastic waste from your laundry routine." The background is a soft, out-of-focus light grey, suggesting a clean environment.
0:02medium shot detergent bottle laundry room
A medium shot frames the entire Grove laundry detergent dispenser, which stands prominently on a light wooden countertop. The dispenser features a clear, frosted lower section filled with a light, opaque liquid, and a white, conical upper section with a slanted spout. A sturdy, light grey handle is integrated into its side. The brand name 'GROVE collaborative' is subtly visible in light grey text on the lower part of the bottle. The background is a softly blurred modern laundry room, featuring white washing machines and clean, light-colored walls, indicating a bright and organized setting. The lighting is soft and diffused, creating a clean aesthetic. White text appears on the top left, reading, "Shatter-resistant and reusable."
0:06woman unscrewing bottle
A medium shot captures a woman from the chest up, standing behind a light wooden countertop in a bright laundry room. She is wearing a teal-colored top underneath a light beige cardigan. Her hands are actively engaged in twisting off the white conical top of the Grove laundry detergent dispenser. The dispenser is positioned on the countertop in front of her. In the blurred background, white washing machines are visible, reinforcing the laundry room setting. The lighting is bright and natural, casting soft shadows. White text in the upper left corner states, "Holds enough for 33 loads."
0:08close up pouring detergent
This close-up, slightly overhead shot, focuses on a woman's hands as she meticulously pours a clear, viscous liquid from a flexible, white and light purple pouch into the open top of the Grove laundry detergent dispenser. The dispenser is sitting on a light wooden countertop. The pouch is branded with 'GROVE Ultra-Concentrated Laundry Detergent' and features a purple label. The liquid stream is clearly visible flowing into the bottle. The woman's hands have short, light pink manicured nails. The background is softly blurred, showing a hint of her blue clothing and a laundry room setting. Bright, directional lighting illuminates the pouring action.
0:12bottle and pouch display
A medium, static shot presents the Grove laundry detergent dispenser and its refill pouch side-by-side on a light wooden countertop. The dispenser is now filled with the cloudy white liquid, showcasing its frosted translucent body, white conical top, and grey handle. Beside it, the flexible white and purple pouch, labeled 'GROVE Ultra-Concentrated Laundry Detergent', stands upright, its form slightly creased from use. The background is a gently blurred view of a clean, modern laundry room, featuring white washing machines and countertops. The scene is brightly and evenly lit, emphasizing the product's clean aesthetic. White text on the top of the screen reads, "When used with our Ultra-Concentrated Laundry Detergent."
0:16woman capping bottle
A medium shot shows a woman, from her chest down, standing behind a light wooden countertop. She is in the process of replacing the white conical top onto the filled Grove laundry detergent dispenser. Her hands are positioned on the cap, twisting it securely onto the bottle. She wears a teal top and a light beige cardigan. The background, blurred, reveals white washing machines, indicating a laundry room setting. The scene is brightly lit with diffused, natural light.
0:17close up capping and shaking
This close-up shot focuses on the upper part of the Grove detergent dispenser as a woman's hands securely twist its white conical top back into place. A silver ring is visible on her left-hand finger. Once capped, the woman confidently grasps the dispenser's integrated grey handle and gently shakes the bottle from side to side, mixing the contents. The background is a soft blur of deep blue, likely her clothing, ensuring the product and her hands remain the central focus. The lighting is bright and highlights the action, emphasizing the ease of use and secure design.
0:21woman shaking bottle and placing down
A medium shot frames a woman in a laundry room, from her chest down. She is holding the white Grove dispenser with one hand by its grey handle and gently shaking it. The bottle, filled with light liquid, is held upright. She then gracefully lowers the dispenser onto a light wooden countertop, demonstrating its stability. She wears a teal top and a light beige cardigan. In the blurred background, white washing machines and other laundry room elements are visible. The lighting is bright and natural. White text overlay in the upper left corner states, "Lightweight and easy to use."
0:24bottle feature callouts
A medium, static shot presents the Grove laundry detergent dispenser centrally on a light wooden countertop. The dispenser is filled with light liquid, featuring its frosted translucent body, white conical top, and grey handle. The background is a soft blur of a modern laundry room. White text and arrows are overlaid to highlight specific features: an arrow points to the base with the text "Slip-free silicone base", and another arrow points to the spout area with the text "Drip-free design." The lighting is bright and consistent, creating a clean, informative presentation. The overall aesthetic is minimalist and functional.
0:27woman dispensing detergent
A medium shot captures a woman in a well-lit, modern laundry room. She is positioned to the right of the frame, holding the Grove dispenser with its spout over the open detergent drawer of a white washing machine. She is pouring the liquid into the drawer. The laundry room boasts white countertops, light cabinets, and a prominent green potted plant. A window with soft natural light coming through is visible in the background, making the space feel airy. The woman wears a light beige cardigan over a teal top. White text in the upper left corner announces, "Auto dispensing means no guessing."
0:29close up dispensing into washer
A close-up shot focuses directly on the action of liquid being poured from the Grove detergent dispenser into the blue-colored detergent drawer of a white washing machine. The woman's hands, wearing light pink nail polish, are carefully holding the dispenser to ensure precise pouring. The liquid is light-colored and flows smoothly into the compartment. The washing machine's white and silver controls are visible in the background, slightly out of focus. The lighting is bright and clear, highlighting the ease and neatness of the dispensing process. White text overlays the top left of the frame, reiterating, "Auto dispensing means no guessing."
0:32product lineup display
A medium, static shot showcases three Grove products arranged on a light wooden countertop in a clean, brightly lit laundry room. From left to right, there is a white spray bottle with a trigger, a flexible white and purple pouch of 'GROVE Ultra-Concentrated Laundry Detergent', and the white and translucent Grove laundry detergent dispenser. The background is a soft blur of the laundry room, featuring white washing machines and various containers. The overall aesthetic is clean, organized, and highlights a range of sustainable cleaning solutions. The lighting is bright and even, making the products stand out.
0:34picking up delivery box
A low-angle shot captures a person's legs and feet, clad in blue jeans and brown flats, as they approach a brown cardboard box on a textured, woven doormat. The box is clearly branded with the 'Grove Collaborative' logo in white. The person bends down to pick up the box from the doorstep. In the background, a white wooden door and outdoor greenery are visible, illuminated by bright daylight, suggesting a sunny outdoor environment. The camera is slightly tilted upwards, emphasizing the act of collection.
0:36woman carrying box indoors
A medium shot captures a smiling woman walking into a brightly lit home entrance, carrying a brown 'Grove Collaborative' branded cardboard box. She is dressed in blue jeans, a teal top, and a light beige cardigan. Her dark hair is pulled back, and she looks cheerful. She walks from right to left across the frame. Behind her is a pristine white door with multiple glass panels at the top, and to her left, a white wall features a wooden shelf adorned with a yellow vase and a framed colorful abstract art piece. The scene is well-lit, conveying a sense of happiness and domestic warmth.
0:38brand logo and offer
A full-screen graphic displays the 'Grove Collaborative' brand logo in white against a solid dark teal background. The word 'Grove' is large and prominent, with 'COLLABORATIVE' in smaller, uppercase letters directly below it. Beneath the logo, centered on the screen, is the offer text in white: 'Free kit with your first order'. The presentation is clean, minimalist, and direct, characteristic of a brand closing slide. The dark teal and white color palette gives a sophisticated and eco-friendly impression.
