0:00football field intro The scene opens with a vibrant, dark green background textured to resemble a football field, with lighter green vertical lines indicating yard markers. The 'allbirds' logo in a stylized white script is centered at the top. Below it, 'THE NEW WOOL CRUISER' is displayed in a clean, white sans-serif font. Further down, the word 'REP' appears in bold, white sans-serif uppercase letters, though it is partially cut off as it animates in. Abstract white 'X's and 'O's, reminiscent of football play diagrams, are scattered across the lower half of the screen, appearing to animate and move from left to right. The lighting is bright and even, creating a clear and focused presentation. The overall mood is sporty and engaging, setting up a theme of team spirit.
0:01split screen team text The screen transitions to a vertical split, with a deep royal blue background on the left and a rich emerald green background on the right, both featuring a subtle, soft texture. White 'X's and 'O's, rendered in a chalk-like style, are animated to appear and move across both colored sections, depicting dynamic football play movements. The 'allbirds' logo remains centered at the top in white script. Below it, 'THE NEW WOOL CRUISER' is displayed, and prominently featured is 'REP YOUR TEAM' in bold, white, uppercase sans-serif letters, spanning across the split screen. The lighting is uniformly bright and soft, ensuring high contrast for the text and visual elements. A subtle stadium crowd sound effect enhances the theme. The composition emphasizes the two team colors and the clear message.
0:02split screen shoes appear The scene maintains the vertical split screen with the deep blue background on the left and the rich green background on the right. A pair of Allbirds Wool Cruiser shoes smoothly animate into view, positioned on their respective colored halves. On the blue side, a blue Allbirds Wool Cruiser with pristine white laces and a thick white sole is displayed, angled slightly towards the right. Simultaneously, on the green side, a vibrant green Allbirds Wool Cruiser, also with white laces and a white sole, appears, angled slightly towards the left. The white 'X's and 'O's (football play graphics) continue to animate around the shoes. The 'allbirds' logo, 'THE NEW WOOL CRUISER', and 'REP YOUR TEAM' text remain at the top. Bright, even lighting ensures the shoes' textures and colors are clearly visible, highlighting the product in team-themed colors. The stadium sound effect continues.
0:04single green shoe The background shifts to a uniform, rich textured green, filling the entire screen. A single vibrant green Allbirds Wool Cruiser shoe is centrally displayed, rotating slightly and then settling into a static position. The shoe features white laces and a distinct white sole, presented in a clean three-quarter angle, facing slightly left. The 'allbirds' logo in white script, 'THE NEW WOOL CRUISER', and 'REP YOUR TEAM' text in white sans-serif remain consistently positioned at the top of the frame. The lighting is bright and even, accentuating the shoe's texture and color against the monochromatic background. The focus is entirely on this specific product color, showcasing its appeal. The stadium sound effect continues.
The background instantly transitions to a solid, deep royal blue with a subtle texture, filling the entire screen. A single blue Allbirds Wool Cruiser shoe, identical in style but in a distinct blue hue, is centrally displayed. It features bright white laces and a clean white sole, presented in a three-quarter angle, facing slightly left. The 'allbirds' logo, 'THE NEW WOOL CRUISER', and 'REP YOUR TEAM' text are maintained at the top of the frame in white, providing consistent branding. The lighting remains bright and even, ensuring clear visibility of the shoe's details and saturated color against the matching blue backdrop. This scene continues the rotation of product colors, isolating and highlighting the blue option. The stadium sound effect continues.
0:06single yellow shoe The background transitions once more, this time to a bright, textured yellow, filling the entire screen. A single, golden-yellow Allbirds Wool Cruiser shoe, with white laces and a white sole, is centrally displayed. The shoe is oriented at a three-quarter angle, facing slightly left, presented cleanly to highlight its design and color. The 'allbirds' logo, 'THE NEW WOOL CRUISER', and 'REP YOUR TEAM' text are consistently positioned at the top of the frame in white. The lighting is bright and uniform, ensuring the shoe's details are crisp against the cheerful yellow background. This scene concludes the individual product display, reinforcing the variety of color options available for the 'NEW WOOL CRUISER'. The stadium sound effect continues until the end of the clip.
