0:00man styling hair profile A close-up shot of a young man with dark, wavy hair, seen in profile as he runs his right hand through his hair to style it. His hair has some lighter brown highlights near the front. The background is a plain, light-colored concrete wall with subtle texture. The lighting is soft and even, coming from the front-right, creating minimal shadows. The man's expression is focused, and he appears to be in a bathroom setting, possibly looking into a mirror just out of frame. White text overlays the image: 'Ten reasons why,'.
0:01man talking head intro A medium shot of a young man speaking directly to the camera, standing against a light grey concrete wall. He has dark, wavy hair, a light beard, and is wearing a light grey crew-neck t-shirt. His expression is confident and direct. The lighting is bright and even, casting soft shadows. The background is simple and uncluttered. White text overlays the image, partially covering his body: 'packed into 60 seconds, you should switch'. The shot is static and centered on the man's upper body.
0:02product in hand close up A very close-up shot of a small, round, white metal tin of 'HIGHLAND Glacial Clay Pomade' being held in someone's hands. The hands are visible, with neatly trimmed nails. The product label is clearly visible, featuring a yellow deer head logo and text like 'Sustainably Crafted', 'Medium Hold', 'Boulder, Colorado'. The background is blurred, suggesting an indoor setting. The lighting is bright, highlighting the metallic sheen of the tin. White text overlays the tin: 'to the Glacial Clay Pomade today.'.
0:03hand scooping product A close-up shot focused on hands scooping a light-colored, semi-solid product from a white tin. A finger, likely a thumb, is pressing into the pomade, showing its texture. The tin is held firmly by the other hand. The background is a clean, bright white surface, suggesting a well-lit, minimalist environment. The lighting is strong and direct, emphasizing the texture of the product. The action is deliberate and clear, demonstrating the product's consistency. No text or graphics are visible in this specific cut.
0:04man talking head reason 1 A medium shot of the young man from previous scenes, now seated and speaking directly to the camera. He wears a collared, textured short-sleeve shirt with a light and dark striped pattern. In front of him, on a light wooden display stand, are three tins of 'HIGHLAND' pomade. His hands are clasped in front of him, resting on his lap. The background features a blurred white wall with a window showing natural light and a hint of an outdoor scene, along with a piece of framed artwork. White text '1' is prominently displayed in the center of the frame. The lighting is bright and natural, creating a relaxed atmosphere.
0:05man profile smiling b roll A medium close-up shot of a man's side profile, facing right, against a blurred, warm-toned background that suggests an outdoor or natural setting with hints of foliage and building textures. He has dark hair and a beard, with a confident, slightly smiling expression. The shot is framed within a vintage film strip aesthetic, with dark borders on the left and right sides. The lighting is soft and golden, giving a pleasant, natural glow to his face. White text 'and feel incredible.' overlays the lower left of the frame. The camera is static.
0:06man talking head reason 2 A medium shot of the young man, identical to the previous talking head shot (Scene 5). He is seated, wearing the striped shirt, with the three 'HIGHLAND' pomade tins on a wooden stand in front of him. His hands are clasped. The background is a blurred white wall with a window and framed artwork. White text '2' is prominently displayed in the center of the frame. The lighting is bright and natural, maintaining a consistent, relaxed atmosphere as he continues to present information.
0:07screen recording gq article A screen recording showcasing a digital article from 'GQ' magazine, dated February 7, 2023. The article is titled 'The Absolute Best Hair Products for Men', with a subheading describing picks for various hair styling products. The primary visual on the screen is a clear image of the 'Highland Glacial Clay Pomade' tin, with a callout 'The Best Hair Clay for Men'. A button below reads 'Highland Medium-Hold Hair Clay'. The background of the screen recording is white, with a clean, professional layout. The camera zooms subtly into the product image. The screen recording clearly emphasizes product validation and recognition.
0:08screen recording customer reviews A screen recording displaying multiple simulated customer reviews, presented as printed papers overlapping each other, creating a dynamic, layered effect. The central, most prominent review is titled 'Exceeded my High Expectations!' by 'Evan D., Verified Buyer', with a 5-star rating and positive feedback about the product's natural feel and effectiveness. Other partially visible reviews also show high ratings. White text 'Winning publications' overlays the central review, emphasizing the product's positive reception. The background is a very light grey or white, with subtle paper textures. The camera moves in a slight panning motion across the reviews.
0:10man talking head reason 3 A medium shot of the young man, identical to previous talking head shots (Scene 5, 7). He is seated, wearing the striped shirt, with the three 'HIGHLAND' pomade tins on a wooden stand in front of him. His hands are clasped. The background is a blurred white wall with a window and framed artwork. White text '3' is prominently displayed in the center of the frame. The lighting is bright and natural, maintaining a consistent, relaxed atmosphere as he continues to present information.
0:11split screen toxic products problem A split-screen shot. The top half displays a screen recording of an article titled 'The Hidden Hazards: Unveiling Toxic Chemicals in Your Hair Care Products,' by Dr. Yoram Harth, MD, dated 2023-12-09, suggesting a problem with conventional products. The background of the article is white with a yellow highlight over the title. The bottom half shows a close-up of a hand scooping a vibrant blue/green gel-like product from a clear plastic container against a light blue background. White text overlays both halves: 'cheap, toxic sh*t from your routine.' The visual contrast highlights the problem being solved by the featured product.
0:12man talking head reason 4 A medium shot of the young man, identical to previous talking head shots (Scene 5, 7, 10). He is seated, wearing the striped shirt, with the three 'HIGHLAND' pomade tins on a wooden stand in front of him. His hands are clasped. The background is a blurred white wall with a window and framed artwork. White text '4' is prominently displayed in the center of the frame. The lighting is bright and natural, maintaining a consistent, relaxed atmosphere as he continues to present information.
0:14ingredients dark background An overhead shot featuring four small, dark wooden bowls arranged in a grid against a dark, possibly black, background. Each bowl contains a different granular or powdered ingredient, all in shades of white or light grey. The textures vary from fine powder to coarser granules. The lighting is focused on the bowls, creating a stark contrast with the dark background and emphasizing the natural, raw quality of the ingredients. White text 'It's made with only nine' overlays the center of the shot. The camera is static, presenting a clean, illustrative view.
0:15ingredients white background An overhead shot of various natural ingredients artfully arranged on a clean white surface. Visible elements include red wood chips, white crystalline granules (possibly beeswax), a white creamy substance (like shea butter), and different types of light-colored powders. Clear liquid drops are scattered around, suggesting oils or glycerin. The composition is aesthetically pleasing, highlighting the natural origin of the product. The lighting is bright and natural, emphasizing the textures and colors of the raw materials. White text 'all natural ingredients.' overlays the image. The camera is static.
0:16product with open lid A close-up shot of two 'HIGHLAND' pomade tins on a textured, greyish-brown surface. One tin is closed and in the background, slightly out of focus. The other tin is in the foreground, open, revealing the smooth, light-colored pomade inside. The metal of the tin is reflective, and the product appears smooth and natural. White text overlays the image: 'and yes, all of them work to make your hair and scalp healthier'. The lighting is soft and natural, emphasizing the product's quality and texture. The camera is static.
0:18product ingredients list overlay A shot of two 'HIGHLAND' pomade tins on a textured, greyish-brown surface, similar to the previous scene, but now heavily blurred. White text overlays the entire frame, listing the product's natural ingredients: 'Beeswax, Vegetable Glycerin, Kaolin Clay, Canadian Glacial Clay, Jojoba Oil, Arrowroot, Shea Butter, Vitamin E, Essential Oil Blend.' Below the list, more white text reads: 'as you use it.' The blurring of the background tins ensures the ingredient list is the primary focus, reinforcing the product's natural composition. The lighting is soft.
0:19man talking head reason 5 6 A medium shot of the young man, identical to previous talking head shots (Scene 5, 7, 10, 12). He is seated, wearing the striped shirt, with the three 'HIGHLAND' pomade tins on a wooden stand in front of him. His hands are clasped. The background is a blurred white wall with a window and framed artwork. White text '5 & 6' is prominently displayed in the center of the frame. The lighting is bright and natural, maintaining a consistent, relaxed atmosphere as he continues to present information.
0:20split screen montage water A dynamic split-screen shot, featuring three panels. The top panel shows a dark-skinned man and woman with dark hair in a close embrace. The middle panel is a close-up of a 'HIGHLAND' pomade tin on a textured surface, surrounded by hair styling tools like clippers and brushes. The bottom panel shows two men and a woman in a bright, modern room, pointing at a screen. White text 'none of them are water,' overlays the middle panel. The rapid cuts and varied imagery suggest a montage illustrating aspects of product use and context. The lighting varies per panel but is generally bright.
0:21man styling wet hair A close-up shot of a man from behind, focusing on the top of his head as he runs his hand through his wet, dark brown hair. The hair appears to be freshly washed or dampened, with visible texture and definition. The background is a plain, light-colored wall, creating a clean, minimalist setting. The lighting is bright and even, highlighting the wetness and texture of the hair. White text 'which means we don't use a harmful preservative,' overlays the lower half of the frame. The action demonstrates the application or styling of hair.
0:22man styling hair looking away A close-up shot of a young man, seen in profile, looking towards the right side of the frame. His right hand is raised, running through his dark, medium-length hair. His hair is neatly styled, appearing natural and well-groomed. The background is a textured, light-colored wall, possibly the same concrete wall from earlier scenes. The lighting is soft and even, highlighting his features. His expression is thoughtful and composed. This shot emphasizes the desired outcome of using the product.
0:23woman applying product to hands A medium close-up shot of a woman with light brown hair, pulled back, as she vigorously rubs her hands together, seemingly spreading a hair product. She wears a simple black t-shirt. The background is a bathroom setting with dark blue tiled walls and a white door to the left, creating a clean, modern aesthetic. The lighting is bright and direct, highlighting the movement of her hands and the product (though unseen). White text overlays her hands: 'and a little bit goes a long way because it's highly concentrated.' Her expression is focused, demonstrating a practical application. The camera is static.
0:26woman applying product to hair A close-up shot of a woman with light brown hair, focusing on her forehead and hairline as she applies a product with her fingers. Her eyes are wide, looking upwards and to the side, possibly into a mirror just out of frame, indicating precision in application. The background is a dark blue tiled wall, suggesting a bathroom environment. The lighting is bright and direct, highlighting the texture of her hair and the action of her fingers. No text is visible in this brief shot. The camera is static, capturing the detail of the styling process.
0:27man profile white background A close-up shot of a young East Asian man, seen in profile, looking towards the right side of the frame. He has short, dark hair and is wearing a dark blue jacket over a white knitted shirt. The background is a clean, bright white, creating a high-key aesthetic that isolates the subject. His expression is serious and contemplative. The lighting is soft and even, highlighting his features without harsh shadows. White text 'Number 7. The products' overlays the bottom left corner of the frame. The camera is static.
0:28man walking in modern walkway A wide shot of a man standing in the middle of a long, modern architectural walkway or bridge. The walkway has light-colored walls and a light grey floor, creating a bright, minimalist, and somewhat futuristic environment. The man, seen from the front, is wearing a light-colored, possibly off-white, collared jacket over a white t-shirt and dark trousers. He adjusts the cuff of his left sleeve. His expression is neutral. The lighting is bright and diffused, illuminating the entire structure. White text 'you use in your hair' overlays the lower part of the frame. The camera is static.
0:29animated hair follicles toxic problem A motion graphic animation depicting magnified hair follicles rooted in a dark blue surface, representing the scalp. The hair strands are black and spiky, with light-colored circles (possibly representing product or pollutants) floating around their bases. The overall color palette is dark blue, black, and light yellow/white. White text 'end up on the skin' overlays the middle of the frame. The animation is smooth, illustrating a microscopic view of hair. The camera is static, focusing on this graphical representation.
0:30animated hair follicles underneath A continuation of the motion graphic animation of magnified hair follicles, similar to the previous scene. Black, spiky hair strands emerge from a dark blue surface. The small, light-colored circles (representing product or pollutants) are still visible, floating around the bases of the hair follicles. White text 'underneath it. Those toxic products' overlays the image, building on the narrative of harmful substances. The visual emphasizes the penetration of products into the scalp. The camera remains static.
0:31close up dandruff scalp An extreme close-up shot of a scalp and dark hair, showing visible flakes of dandruff scattered along the part and roots of the hair. The hair is dark brown or black, and the scalp appears dry and potentially irritated. A fine-toothed comb is briefly seen gently scraping the scalp, emphasizing the flakes. The lighting is direct, making the dandruff highly visible against the dark hair. White text 'we mentioned earlier are the reason for your dry and itchy scalp.' overlays the bottom half of the frame. This shot visually agitates the 'problem' of poor scalp health.
0:34man talking head reason 8 A medium shot of the young man, identical to previous talking head shots (Scene 5, 7, 10, 12, 17). He is seated, wearing the striped shirt, with the three 'HIGHLAND' pomade tins on a wooden stand in front of him. His hands are clasped. The background is a blurred white wall with a window and framed artwork. White text '8' is prominently displayed in the center of the frame. The lighting is bright and natural, maintaining a consistent, relaxed atmosphere as he continues to present information.
0:35couple on scooter A medium close-up shot of a young couple riding a scooter on a sunny day. The man, with a mustache and sunglasses, is driving, wearing a white t-shirt. The woman, with her hair pulled back and wearing sunglasses and a white tank top, is seated behind him. Both appear happy and are looking forward or slightly to the side. The background is a blur of green foliage and light, indicating movement. The lighting is bright and natural, typical of an outdoor, sunny environment. White text 'We've been over this, but it's good' overlays the middle of the frame. The camera is static, focusing on the couple as they move past.
0:36couple looking at ocean back A medium shot of a young couple, seen from behind, standing on a cliff or elevated viewpoint and looking out at a vast ocean with waves crashing. The man has his arm around the woman. The sky is bright, and the ocean is a calming blue-grey. Lush green vegetation is visible in the foreground, framing the view. The lighting is natural and bright, suggesting a clear day. White text 'for you, and it's good for the planet too.' overlays the scene, linking the natural beauty to the product's benefits. The camera is static, capturing a serene, aspirational moment.
0:37couple looking at ocean wide A wide shot, slightly higher angle, of the same couple on the cliff, seen from behind, overlooking the ocean. The view now encompasses more of the coastline, with the blue ocean extending to the horizon under a bright sky. Green trees and shrubs are prominent in the foreground, adding to the natural beauty. A scooter or motorcycle is partially visible in the bottom left, suggesting their mode of transport. The lighting is bright and natural. White text 'Made with sustainably sourced ingredients,' overlays the middle-left of the frame. The camera is static, emphasizing the vast, natural landscape.
0:39man talking head recyclable A medium shot of the young man, identical to previous talking head shots (Scene 5, 7, 10, 12, 17, 28). He is seated, wearing the striped shirt, with the three 'HIGHLAND' pomade tins on a wooden stand in front of him. His hands are clasped. The background is a blurred white wall with a window and framed artwork. White text 'infinitely recyclable' is prominently displayed in the center of the frame. The lighting is bright and natural, maintaining a consistent, relaxed atmosphere as he continues to present information.
0:40man photographing outdoors A close-up side profile shot of a man with sunglasses and a mustache, holding a camera and appearing to take a photo. He is wearing a white t-shirt. The background is blurred, showing light-colored, possibly dead, tree branches against a bright sky, suggesting an outdoor, sunny environment. The lighting is bright and somewhat backlit, creating a halo effect around his hair. White text 'aluminum packaging and 1% of your purchase' overlays the image, subtly connecting the scene to the product's environmental claims. The camera is static.
0:41aerial ocean waves An aerial, high-angle shot looking down at powerful ocean waves crashing into white foam. The deep blue and green colors of the ocean contrast with the bright white of the breaking waves, creating a dramatic and beautiful natural scene. The texture of the water is highly detailed, showing ripples and currents. White text 'goes towards protecting our home planet.' overlays the middle of the frame, reinforcing the environmental message. The camera moves in a slow, almost imperceptible pan, following the movement of the waves. The mood is awe-inspiring and serene.
0:43product on table with brush A medium close-up shot of a 'HIGHLAND' pomade tin placed on a clean white surface, next to a black hairbrush with natural bristles and a vintage-style glass bottle, likely a perfume or spray bottle. The background is blurred, suggesting a vanity or bathroom counter. The lighting is soft and bright, emphasizing the product's placement within a grooming routine. White text '9' is prominently displayed in the center of the frame. This shot sets the stage for the next reason, focusing on product attributes.
0:44hand picking up product A close-up shot of a hand with long, slender fingers and a ring on one finger, reaching down to pick up a 'HIGHLAND' pomade tin from a white surface. The background is blurred, maintaining focus on the hand and product. The lighting is soft and bright, highlighting the action. White text 'It smells incredible.' overlays the center of the frame. The action is gentle and deliberate, showcasing interaction with the product. The camera is static, capturing the detail of the movement.
0:45woman applying product mirror A close-up shot of a woman with light brown hair, pulled back into a low ponytail, seen from behind as she smooths her hair near her temple with her hand. Her reflection is faintly visible in a mirror in the blurred background, showing her focused expression. She wears a black top. The background is a bathroom or dressing area with warm, soft lighting, giving a natural and intimate feel. White text 'It's fresh and not overpowering.' overlays the middle of the frame. The camera is static, observing the careful styling process.
0:46man styling hair profile final A close-up shot of a man from his side profile, running his hand through his dark, wavy hair. His hair appears styled and voluminous. The background is a plain, light-colored concrete wall, similar to the opening shot, bringing a sense of continuity. The lighting is soft and even, highlighting the texture of his hair. His expression is neutral and focused, suggesting satisfaction with his styled hair. There are no text overlays in this brief cut. The camera is static, offering a clean view of the styled result.
0:47man talking head reason 10 A medium shot of the young man, identical to previous talking head shots (Scene 5, 7, 10, 12, 17, 28, 32). He is seated, wearing the striped shirt, with the three 'HIGHLAND' pomade tins on a wooden stand in front of him. His hands are clasped. The background is a blurred white wall with a window and framed artwork. White text '10' is prominently displayed in the center of the frame. The lighting is bright and natural, maintaining a consistent, relaxed atmosphere as he introduces the final point.
0:48man smiling at camera A medium close-up shot of a man with dark hair and a beard, smiling genuinely and confidently directly at the camera. He is wearing a dark, possibly black, t-shirt. The background is a plain, bright white, which provides a clean and minimalist setting, emphasizing his positive expression. The lighting is soft and even, highlighting his features. White text 'We are so confident in this creation' overlays the bottom left of the frame. His cheerful and assured demeanor adds a sense of trust and appeal to the product.
0:49woman running hands through hair A medium shot of a woman with long, blonde-streaked hair, seen from the chest up. She is wearing a floral pattern top with ruffles. She runs her hands through her hair, lifting it and letting it fall, demonstrating its healthy and voluminous texture. The background is a softly blurred indoor setting, possibly a bedroom, with hints of furniture and soft colors. The lighting is soft and natural, emphasizing the movement and shine of her hair. White text 'that if you don't love it' overlays the middle of the frame. Her expression is positive and satisfied.
0:50hands applying product to mans hair A close-up shot focusing on two hands, one with a ring, applying product to a man's short, textured greyish-white hair. The hands are gently working the product into the hair, ensuring even distribution. The man's head is visible, but his face is out of frame, keeping the focus on the application process. The background is softly blurred, possibly an indoor setting. The lighting is bright and even, highlighting the texture of the hair and the careful movements of the hands. White text 'for any reason, after using it,' overlays the bottom half of the frame. This demonstrates direct, hands-on use.
0:52man styling hair profile repeat A close-up shot of a young man, similar to the initial scenes, seen in profile as he runs his right hand through his dark, wavy hair to style it. His hair appears well-groomed and voluminous. The background is a plain, light-colored concrete wall, providing a consistent aesthetic. The lighting is soft and even, highlighting the texture of his hair. The man's expression is focused, potentially looking into a mirror. No text or graphics are visible. This shot reiterates the desired end result of using the product.
0:53man talking head email A medium shot of the young man from the talking head segments, now looking directly at the camera with a confident and slightly inviting expression. He wears the light grey crew-neck t-shirt. The background is the same light grey concrete wall. The lighting is bright and even. White text 'shoot us an email,' overlays the bottom center of the frame. His body language is open, gesturing subtly with his hands just out of frame, inviting engagement.
0:54man talking head money back A medium shot of the young man from the talking head segments, seated and speaking directly to the camera. He is holding one of the 'HIGHLAND' pomade tins in his left hand, presenting it to the camera while gesturing with his right hand. He wears the striped short-sleeve shirt. The three product tins on the wooden stand are still visible in front of him. The background is blurred with a window and framed artwork. White text 'and we will send all of your money back.' overlays the middle of the frame. The lighting is bright and natural. His expression is very confident, emphasizing the guarantee.
0:55man talking head closing statement A medium shot of the young man, identical to previous talking head shots (Scene 5, 7, 10, 12, 17, 28, 32, 39, 45). He is seated, wearing the striped shirt, with the three 'HIGHLAND' pomade tins on a wooden stand in front of him. His hands are gesturing expressively. The background is a blurred white wall with a window and framed artwork. White text 'Just stop putting sh*t in your hair.' overlays the middle of the frame. The lighting is bright and natural, maintaining a consistent, relaxed atmosphere. His expression is firm and direct, concluding the message with a strong call to action.
A minimalist end card featuring the brand name 'HIGHLAND' in bold, sans-serif, dark grey text, centered on a plain light grey background. The lighting is even and soft, making the text clear and easy to read. This serves as a clean and direct brand sign-off for the video, reinforcing brand recognition. The camera is static, presenting a stable, professional closing image.
