0:00coffee grinder interaction
A close-up shot focuses on a sleek, matte black coffee grinder from the brand 'Fellow'. The grinder features a clear plastic hopper at the top where dark roasted coffee beans are poured in by a hand with intricate black ink tattoos on the forearm. The main body of the grinder has a prominent black circular dial with white numbers from 1 to 10, indicating grind settings, currently positioned around 4. The grinder sits on a clean, white marble countertop with subtle grey veining. A second hand, also tattooed, carefully places a small, matte black metal collection cup beneath the grinder's dispense chute. The background is softly blurred, showing hints of light-colored wooden kitchen cabinetry. The lighting is bright and even, highlighting the product's design. Text overlay 'FELLOW' is visible at the top, and 'Stop wasting good coffee on a bad grinder.' is centrally placed.
0:03pouring grounds into brewer
A medium shot captures a coffee brewing setup on a bright, white marble countertop. In the center, a clear glass carafe with a black plastic lid and a white paper filter inside is positioned. A tattooed hand pours freshly ground coffee from a small, matte black metal container into the filter, showcasing the dark, granular texture of the coffee. To the left, a matte black gooseneck kettle is partially visible, while to the right, a smaller black metal bowl rests on the countertop. The background consists of softly blurred light wooden kitchen cabinets, suggesting a modern kitchen environment. The scene is well-lit with natural or bright artificial light, emphasizing the clean lines of the coffee equipment. Text overlays 'FELLOW' is at the top, and 'Fix your grind. Taste the difference.' is centered on the screen.
0:05overhead coffee bloom
An overhead shot provides a direct top-down view into a clear glass coffee carafe containing a white paper filter filled with coffee grounds. The carafe sits on a round, black digital scale, whose display shows '0:06 | 43.1g'. Hot water has just been poured, causing the coffee grounds to 'bloom' – expanding and bubbling, creating a textured, organic pattern of wet, dark brown coffee within the filter. A thin, black coffee stir stick is visible on the right side of the frame, gently agitating the grounds. The pristine white marble countertop serves as the dominant background. The lighting is bright and overhead, casting minimal shadows and highlighting the details within the carafe. Text overlays 'FELLOW' at the top and 'Fix your grind. Taste the difference.' at the bottom are prominently displayed.
0:07pouring water into brewer
This medium shot, similar to an earlier scene, shows the coffee brewing in progress on the white marble countertop. The clear glass carafe with its filter is on the black digital scale. A tattooed hand, holding a sleek matte black gooseneck kettle, is pouring hot water in a controlled stream over the coffee grounds. Dark, freshly brewed coffee is visibly dripping into the glass carafe below, which is steadily filling. The background again features blurred light wooden kitchen cabinets. The scene is evenly lit, accentuating the steam rising faintly from the pour-over process. Text overlays 'FELLOW' is at the top, and 'Fix your grind. Taste the difference.' is centered on the screen.
0:08overhead brewed coffee filter removal
An overhead shot directly overlooks the clear glass coffee carafe, now filled with dark, brewed coffee. The carafe rests on the round black digital scale, which displays '3:23 | 130g', then '3:24 | 130g'. A tattooed hand reaches into the frame and carefully removes the used white paper filter, along with the spent coffee grounds, from the top of the carafe. The white marble countertop provides a clean, bright backdrop. The focus is sharp on the coffee and the action of removing the filter. Text overlays 'FELLOW' at the top and 'Fix your grind. Taste the difference.' at the bottom remain visible.
0:09removing brewed coffee carafe
The final medium shot showcases the clear glass carafe, now full of dark, freshly brewed coffee, resting on the black digital scale. A tattooed hand gently lifts the carafe from the scale. Subtle wisps of steam are visible rising from the hot coffee, adding to the sensory appeal. The carafe itself features the 'FELLOW' brand logo subtly near its base. The white marble countertop and blurred light wooden kitchen cabinets form the background. The lighting is consistent, maintaining a clean and inviting atmosphere. Text overlays 'FELLOW' is at the top, and 'Fix your grind. Taste the difference.' is centered on the screen, concluding the narrative.
