0:00product unboxing intro The scene opens with a medium shot of two young men in what appears to be an indoor setting with natural light coming from a window. The man on the right, wearing a navy sweatshirt, is meticulously opening a rectangular white and yellow product box labeled 'GLACIAL CREAM'. His gaze is concentrated on the box. The man on the left, in a dark grey sweatshirt, watches with interest, his hand near his head as if adjusting his hair. In the foreground, on a light wooden desk, there's a white Apple keyboard and a white mug, setting a modern, clean tone. The lighting is soft and even, suggesting an indoor, possibly home office environment. The overall color palette is muted with whites, greys, and natural wood tones, highlighting the product's packaging.
This is a medium shot featuring the same two young men from the previous scene, now presenting the product directly to the camera. The man on the left holds up the 'GLACIAL CREAM' tube, while the man on the right holds up its corresponding white and yellow box. Both look towards the camera with neutral but engaged expressions, showcasing the product. The background remains a brightly lit indoor setting, with a window visible behind them, suggesting natural daylight. The desk with the keyboard and mug is still visible in the foreground. The framing emphasizes the product and the two individuals presenting it.
0:02squeezing cream from tube A close-up shot focuses on a hand holding the 'Glacial Cream' tube, gently squeezing a small amount of white product onto the tip of an index finger. The background is blurred, showing soft, warm light from an unseen window and hints of a wooden floor. The lighting is soft and natural, emphasizing the texture of the cream and the clean appearance of the hands. The action is precise and highlights the product's consistency. The color palette is minimal, focusing on the white product against skin tones and a muted background.
0:03rubbing hands together An overhead close-up shot captures hands rubbing together, presumably spreading the 'Glacial Cream' product. The hands are clean and the skin tone is fair. In the background, a large window is visible, letting in bright, diffuse natural light. Below the window, a warm-toned, patterned rug or mat covers a wooden floor. The angle emphasizes the application process, showing the product being distributed evenly. The lighting is bright and airy, and the color palette includes skin tones, warm rug colors, and the bright outdoor light.
0:04man applying cream to hair A medium shot captures a young man (one of the founders) from a slightly side-rear angle, running his hands through his dark, wavy hair, applying the styling cream. He is wearing a dark grey crewneck sweatshirt and is positioned in front of a large, brightly lit window, which provides soft, natural light. To the right, a green houseplant on a shelf adds a touch of color to the otherwise neutral background. His head is slightly turned towards the window, giving a thoughtful or focused expression. The action demonstrates the practical use of the product.
0:05close up hair styling mirror An extreme close-up shot focuses on a young man's face and hands as he styles his dark, wavy hair. His expression is serious and concentrated, looking directly into the camera, which simulates looking into a mirror. His hands are actively working through the front sections of his hair. In the blurred background, a faint reflection of another man can be seen, adding depth. The lighting is soft and frontal, highlighting his features and the texture of his hair. The color palette is dominated by skin tones and dark hair, with a subtle white background.
0:06close up hair styling direct This is a close-up shot of a young man's face and hands, similar to the previous scene, as he continues to style his dark, wavy hair. He looks directly at the camera with a focused, serious expression. His hands are seen actively pushing his hair back and up, demonstrating the styling process. The background is a clean, light-colored wall with a blurred green plant visible, suggesting an indoor setting. The lighting is soft and even, highlighting his facial features and the texture of his styled hair. The color palette is dominated by skin tones, dark hair, and muted background greens and whites.
0:07friends laughing outdoors A wide shot shows two young men, the founders, laughing and walking together through a vast, green grassy field under an overcast sky. The man in the foreground wears a vibrant coral-red hoodie, while the man behind him wears a white long-sleeve shirt. Both are smiling broadly and appear to be enjoying themselves, conveying a sense of genuine friendship and happiness. The background is simple, with distant trees and buildings barely visible on the horizon under a bright, diffused light. The camera moves with them, giving a dynamic, candid feel to the scene. The dominant colors are natural greens of the grass and the red of the hoodie.
0:08pomade tin close up A static close-up shot focuses on a round, white metal tin labeled 'GLACIAL CLAY POMADE' by 'HIGHLAND'. The tin features a prominent yellow deer logo on a black background. It sits on a textured, light wooden surface. The details of the text, including 'SUSTAINABLY CRAFTED', 'LOW SHINE', 'MEDIUM HOLD', and 'HEALTH CONSCIOUS BOULDER, COLORADO', are clearly legible. The lighting is soft and warm, highlighting the product's branding. The background is blurred, maintaining focus on the tin. The color palette emphasizes the white, black, and yellow branding against the natural wood.
0:09open pomade tin product A static close-up shot presents an open 'HIGHLAND Glacial Clay Pomade' tin, revealing the light grey, clay-like product inside. The white lid, with its branding, is placed slightly behind the open tin on a dark, textured surface, possibly concrete or stone. The focus is sharp on the product's texture and the tin's inner details. Soft, overhead lighting casts subtle shadows, enhancing the product's appearance. The color palette is cool, with greyish tones of the product and the dark background contrasting with the white tin and lid.
0:11scraping pomade fingernail An extreme close-up shot focuses on a person's fingers, specifically a thumb and index finger, scraping a small amount of the light grey 'Glacial Clay Pomade' from the tin with their fingernail. The product's thick, paste-like texture is evident as it adheres to the fingernail. The background is blurred, suggesting a dark, indistinct environment. The lighting is somewhat directional, creating soft shadows that emphasize the texture and the small quantity of product being removed. The color palette is neutral, highlighting the grey product against skin tones.
0:13applying pomade to hair roots A close-up shot shows a hand with product on its fingertips applying the styling cream directly to the roots and front section of dark, short-to-medium length hair. The fingers are working through the hair, demonstrating the application technique. The focus is on the hair and hands, with the background blurred and indistinct, likely a dark wall or interior. The lighting is soft and diffused, allowing the texture of the hair and the motion of the hands to be clearly seen. The dominant colors are the dark hair and the skin tones of the hand.
0:14fingers in pomade tin An extreme close-up shot captures a person's thumb and index finger pressing into the light grey 'Glacial Clay Pomade' within its white tin. The soft, pliable texture of the product is clearly visible as the fingers create a slight indentation. The edges of the white tin with the 'HIGHLAND' branding are visible. The background is dark and out of focus, drawing all attention to the product. Directional lighting creates soft highlights and shadows, accentuating the product's consistency. The scene emphasizes the tactile experience of the pomade.
0:16kitchen product mixing A medium shot captures one of the young founders in a home kitchen setting, actively mixing ingredients in a metal pot on a stovetop. He wears a black t-shirt and a black backward baseball cap. To his right, an open laptop displays images of the 'Glacial Cream' product, suggesting the early stages of product development. Various kitchen items, including a blender and bottles, are visible in the background. The lighting is bright and overhead, illuminating the workspace. The color palette consists of dark kitchen cabinets, stainless steel, and the warm glow from the laptop screen.
0:17ingredient bowl presentation A medium shot shows one of the young founders, wearing a black t-shirt and a backward black baseball cap, holding a white bowl filled with a white powdery substance towards the camera. He smiles broadly and looks directly at the viewer, conveying enthusiasm about the raw ingredients. The background is a blurred kitchen setting with dark cabinets and counters. The lighting is bright and frontal, highlighting his cheerful expression and the bowl of ingredients. The scene emphasizes the natural and carefully selected components of the product.
0:19pouring product into containers An overhead shot shows liquid being poured from a metal pot or container, held by a hand, into several small, round, brown paper or cardboard containers arranged on an orange towel. The liquid appears grey and thick, consistent with the pomade product. The containers are partially filled, indicating a production process. The lighting is bright and direct, highlighting the filling process. The color palette is dominated by the grey liquid, the brown containers, and the vibrant orange towel against a dark background.
0:20pomade display salon wide A wide shot displays a 'HIGHLAND Glacial Clay Pomade' product stand in a salon or barbershop. The wooden display holds multiple white tins of the pomade. In the blurred background, a person is seated in a salon chair getting their hair styled by another individual, visible through shelves stocked with various hair products. The environment is bustling yet focused on hair care. The lighting is ambient and warm, creating a welcoming atmosphere. The color palette features natural wood tones, white product packaging, and the diverse colors of salon products.
0:21pomade display salon medium A medium shot focuses on the 'HIGHLAND Glacial Clay Pomade' display stand, crafted from wood, showcasing rows of white product tins. The stand features a carved deer logo and text like 'Glacial Clay Pomade Wildly Happy Hair'. It is positioned on a wooden shelf, implying retail placement within a salon or barbershop. The background shows more of the salon interior, with shelves and wooden elements, but remains slightly out of focus. The lighting is warm and directional, accentuating the wooden textures and product packaging. The scene highlights the brand's presence in professional settings.
0:23pomade tins close up A close-up shot shows a collection of 'HIGHLAND Glacial Clay Pomade' tins neatly arranged in a wooden display box. The white tins with black and yellow branding are sharply in focus, while elements in the very foreground and background are blurred. This selective focus draws attention directly to the product array. The lighting is soft and diffused, creating subtle reflections on the tins. The color palette emphasizes the clean white, black, and yellow of the branding against the natural wood tones of the display.
0:24esquire award screenshot A screen recording displays a digital article from 'Esquire' magazine titled 'The 2023 Esquire Grooming Awards.' The text details the recognition of 'Highland Glacial Clay Pomade' as 'BEST HAIR CLAY.' A product image of the pomade tin is featured prominently within the article. The screen's bright, crisp interface with bold headlines and clear text is central to the frame. The background is a clean, neutral grey. This scene acts as a strong proof point for the product's quality and acclaim.
0:25customer reviews montage A dynamic montage of various customer reviews scrolls across the screen, each displaying a 5-star rating and positive testimonials. Text overlays like 'Verified' and specific dates accompany comments such as 'This pomade gives me the perfect amount of hold...' and 'Why did I wait so long?'. The reviews are presented as digital screenshots, appearing and disappearing rapidly to convey a large volume of positive feedback. The background is a clean, light grey, ensuring the focus remains on the text. The overall impression is overwhelming customer satisfaction and product success.
0:27other products close up A close-up shot displays three dark-colored, cylindrical product jars, stacked and arranged on a light-colored surface. The top jar is tilted, partially revealing a white label on its side. These products appear to be hair care items but are not branded as 'HIGHLAND'. The background is a blurred, light-colored wall. The lighting is soft and highlights the contours of the jars. The color palette is dark (black/dark brown) for the products against a bright, neutral background, creating a contrast to represent competitors or generic options.
0:28hands exchanging product box A minimalist shot features two sets of hands. One pair offers a small, pristine white, circular box (lid on) towards the right side of the frame. The other pair of hands reaches out from the right, appearing to accept or gesture towards the box. The background is a plain, light grey wall, providing a clean, uncluttered canvas that emphasizes the interaction. The lighting is soft and even, without harsh shadows. The scene implies an exchange or presentation of a new product, perhaps highlighting its clean, natural aesthetic.
0:29pouring liquid into flask A dramatic close-up shot shows a hand, possibly gloved and wearing a lab coat sleeve, pouring a thick, dark, viscous liquid from a small black container into a clear glass Erlenmeyer flask. The flask contains a clear, shimmering liquid. The environment is dark and bathed in an intense blue-teal light, creating a scientific or experimental mood. The liquid pours steadily, contrasting against the clear liquid in the flask. The scene suggests a process of formulation and emphasizes the purity of ingredients being added or tested.
0:32abstract chemical reaction This is an abstract, macro shot depicting a vibrant, swirling mix of red and yellow spherical particles or bubbles against a dark, black background. The particles are in motion, suggesting a dynamic chemical reaction or mixture. The colors are highly saturated and glow, creating an energetic and visually striking effect. The shot could represent the active ingredients at a microscopic level or the transformative process of product formulation. The overall mood is dramatic and scientific, with a focus on visual impact.
0:33liquid dripping from spoon A close-up shot features a copper-toned measuring spoon, labeled '1 TBSP', dripping a clear, viscous liquid onto a dark, textured surface that resembles wet soil or mud. The liquid forms a delicate droplet before falling, highlighting its consistency. The background is a blurred, dark brown, which helps to isolate the action. The lighting is soft and focused on the spoon and liquid, with subtle reflections on the metal. The scene evokes a sense of natural, earthy ingredients being measured and utilized, emphasizing precision in formulation.
0:34flat lay natural ingredients An overhead flat lay shot displays a variety of natural ingredients arranged artfully on a pristine white surface. These include clear liquid drops, white granular substances, red wood chips, green pine needles, various powders (white, light grey, dark grey), and a dollop of cream-colored paste. Each ingredient is distinct, showcasing the raw components of the product. The lighting is bright and even, casting minimal shadows, which contributes to a clean and natural aesthetic. The color palette is earthy and organic, highlighting the product's natural origins.
0:36two wooden bowls ingredients A close-up shot presents two square, rustic wooden bowls against a dark, black background. The top bowl contains a pile of small, white, granular beads, while the bottom bowl holds a mound of fine white powder. The wooden texture of the bowls provides a natural contrast to the ingredients. The lighting is focused and dramatic, casting deep shadows around the bowls and creating a rich, earthy atmosphere. The scene emphasizes the simplicity and purity of the ingredients used.
0:37four wooden bowls ingredients An overhead close-up shot displays four square, rustic wooden bowls arranged in a grid against a dark, black background. Each bowl contains a different ingredient: white granular beads, fine white powder, light grey powder, and dark grey powder. The varied textures and colors of the powders suggest distinct natural components. The lighting is dramatic and focused, highlighting the bowls and their contents with stark contrast against the dark surface. The scene reinforces the natural and curated aspect of the product's formulation.
0:39pouring powder onto earth A close-up shot shows a hand holding a small, square wooden bowl, tilted to pour a stream of fine white powder onto a dark, textured, earthy surface, possibly sand or clay. The powder cascades gracefully, creating a small pile. The background is a blurred dark brown, emphasizing the interaction between the natural ingredient and the earth-like surface. The lighting is soft and natural, highlighting the texture of the powder and the surface. The scene suggests a connection to nature and the origins of the ingredients.
0:40glacier cream tube slide A close-up shot captures a hand gently pushing a 'Glacial Cream' tube from left to right across a clean, white surface, possibly a bathroom counter or shelf. The tube is white with a yellow deer logo and black text. The background is blurred, showing vertical light-colored slats, creating a soft, warm ambiance. The focus is sharp on the product as it glides smoothly. The lighting is natural and diffuse. The scene presents the product in a pristine, appealing manner, ready for use.
0:41woman squeezing cream to hand A close-up shot focuses on a woman's hands holding the 'Glacial Cream' tube over a light-colored bathroom sink. She gently squeezes the tube, dispensing a small amount of white cream onto her left palm. Her left hand wears a simple silver ring. The background is blurred, hinting at a modern bathroom environment. The lighting is soft and even, highlighting the product's texture and the clean lines of the tube. The scene demonstrates the product's easy application and its creamy consistency.
0:44woman rubbing hands product A close-up shot captures a woman's hands rubbing together, likely spreading the 'Glacial Cream' product after dispensing it. Her left hand wears a simple silver ring. The hands are fair-skinned and appear clean. The background is a blurred, light-colored bathroom sink and counter. The lighting is soft and even, emphasizing the smooth motion of her hands. The scene conveys the next step in the application process, where the product is prepared for distribution through the hair.
0:45woman styling curly hair A close-up shot from the back captures a woman's head, revealing her long, voluminous, wavy blonde hair. Her hands are actively working through the wet or damp strands, gently separating and defining the curls. She is wearing a dark, long-sleeved top. The background is blurred, possibly a light-colored wall or bathroom interior. The lighting is soft and bright, accentuating the texture and movement of her hair. The scene highlights the product's ability to style and enhance natural hair textures.
0:46man styling wavy hair A close-up shot shows a young East Asian man styling his short-to-medium length dark, wavy hair with both hands, looking off-camera into what appears to be a mirror. He wears a light-colored, possibly cream or beige, knit sweater and a gold chain with a medallion. His expression is thoughtful and focused as he works the product through his hair, shaping it. The background is a blurred, bright interior. The lighting is soft and frontal, highlighting his features and the definition of his styled hair. The scene demonstrates the product's versatility across different hair types.
0:47hands styling male hair An extreme close-up shot, almost a point-of-view perspective, focuses on a man's hands actively styling the top section of his dark, textured hair. The hands are lifting and shaping the hair, demonstrating the product's hold and control. The background is completely blurred, ensuring full attention on the hair and hands. The lighting is soft and even, emphasizing the hair's texture and the precise movements of the hands. The scene conveys the final touches of hair styling, highlighting the ease of manipulation with the product.
0:48woman walking indoors A medium shot shows a young woman with long, wavy blonde hair, wearing a white long-sleeved top and black pants. She is walking from left to right, through a doorway into a bright, modern room. Her head is turned slightly to her right, as if looking at someone or something off-camera. The background is a clean, minimal interior with light walls and possibly a glimpse of a bed, suggesting a home or apartment setting. The lighting is bright and even. The scene presents a user in an everyday setting, adding a lifestyle element.
0:49glacial cream box and tube A close-up shot features the 'Glacial Cream' tube and its matching rectangular white and yellow box, positioned upright on a light wooden surface. The tube is white with a yellow deer logo and black text, while the box displays similar branding and product information like 'LIGHT CONTROL / MATTE FINISH'. The background is blurred, drawing focus to the products. The lighting is soft and natural, creating a clean and inviting presentation. The color palette emphasizes the bright white, yellow, and black branding against the natural wood.
0:51man playfully using cream tube A medium shot captures one of the young founders, a young man with dark, wavy hair, wearing a dark grey crewneck sweatshirt. He holds the 'Glacial Cream' tube in his right hand, looking directly at the camera with a playful smile. He then raises the tube to place it on top of his head, acting out a whimsical way to 'apply' the product. The background is a brightly lit window, letting in natural light, with a blurred view of trees and houses outside. A green houseplant is visible on the right. The scene conveys a lighthearted and confident attitude towards the product.
0:53desk setup with monitors A wide shot displays a modern home office desk setup. Two large computer monitors are mounted above the desk, displaying various website interfaces and content, including product images on one screen. A closed Apple laptop sits on a stand to the left. A person's hands are visible on the desk, resting near a keyboard or notebook, suggesting work in progress. A large window to the right offers a clear view of autumnal trees outside, providing a natural, warm backdrop. The lighting is bright and ambient. The color palette includes tech greys and whites, natural wood, and the warm hues of the fall foliage.
0:56email from gq inquiry A screen recording displays a plain, white digital email against a light grey background. The email is addressed 'Hey Boone,' and reads: 'Sorry for the late response here -- loving your products! Wondering what the exact launch for the Glacial Cream is? Thanks,' followed by a scribbled signature. The text is clear and readable, presented in a standard email format. This scene introduces a significant turning point, indicating high-profile interest in the product.
0:57glacial products overhead An overhead shot displays both 'HIGHLAND Glacial Clay Pomade' (tin) and 'Glacial Cream' (tube) side-by-side on a dark, textured, greyish surface, possibly concrete or stone. The white product packaging with black and yellow branding stands out against the dark background. The pomade tin is round and open, while the cream tube is closed. The lighting is soft and even, highlighting the product details. The scene presents the brand's two main products together, showcasing their cohesive branding.
0:59email from gq award nomination A screen recording displays another digital email on a plain white background, similar to the previous one. This email is also addressed 'Hey Boone,' and discusses the 'Grooming Awards' going live on 11/6, asking if a preorder site for the 'Glacial Cream' could be set up before then. The text is clear and readable. This scene further confirms the product's recognition and the urgency associated with its impending award.
1:01woman holding cream with gq award A close-up shot features a woman's hands holding the 'Glacial Cream' tube. She is seen gently squeezing a small amount of the white cream onto her left palm. Overlaid on the top left of the screen is the 'GQ GROOMING AWARDS 2023' logo in black and white. Her hands are fair-skinned with a silver ring and bracelet. The background is a clean, bright white. The scene triumphantly announces the product's award, blending product demonstration with external validation.
1:04gq grooming awards article A screen recording displays a digital article from the 'GQ Grooming Awards' featuring 'Glacial Cream.' The article highlights 'Highland' as an 'upstart Colorado brand' and praises its 'stellar Glacial Cream' as 'the ideal lightweight styler.' A product image of the cream tube and box is visible. The screen's interface is clean and professional, with clear text and branding. This scene reinforces the product's prestigious recognition, showcasing the specific details of the award.
1:07man squeezing cream to hand A close-up shot focuses on a man's hands squeezing the 'Glacial Cream' tube, dispensing a small amount of white cream onto his left palm. His hands are fair-skinned and appear clean, with a silver bracelet on his left wrist. The action takes place over a light-colored bathroom sink, partially visible in the blurred background. The lighting is soft and even, highlighting the product's consistency and the natural gesture of application. The scene is a direct demonstration of how the product is used by a male user.
1:09woman presenting cream to camera A medium shot features a young woman with short, straight blonde bob hair, wearing a dark brown ribbed long-sleeved top. She holds the 'Glacial Cream' tube in both hands, presenting it directly to the camera with a wide, confident smile. The background is a brightly lit, modern indoor setting with a large window and a green houseplant. The lighting is soft and frontal, illuminating her face and the product. Her excited and friendly expression reinforces the positive reception and benefits of the cream.
1:10woman side profile hair A medium shot captures a young woman with long, wavy blonde hair in a side profile. She is wearing a white long-sleeved top. Her gaze is directed towards a mirror or an unseen object to her right, and her expression is focused and serene. The background is a bright, modern bathroom setting with blurred white tiles and fixtures. The lighting is soft and bright, emphasizing the natural beauty and flow of her hair. The scene continues to highlight diverse hair types benefiting from the product.
1:11man styling hair sitting A medium shot shows a young man, one of the founders, seated comfortably in a light wooden armchair. He wears a dark blue crewneck sweatshirt and light-colored trousers. His head is turned to the left, and his right hand is running through his dark, wavy hair, as if adjusting his style or deep in thought. The background is a bright, minimalist interior with a large window letting in natural light and a green plant. The lighting is soft and diffuse, highlighting a casual, relaxed atmosphere. The scene suggests effortless styling and personal reflection.
1:13man walking up stairs back A medium shot from behind captures a young man with dark hair styled into a neat bun or top knot, walking up a modern, light-colored wooden staircase. He is wearing a light cream-colored long-sleeved knit sweater. The staircase features light wood treads and risers, with a white wall bordering the right side and a blurred, bright window on the left. The scene evokes a sense of moving forward or progression, possibly representing the brand's journey. The lighting is bright and airy, with soft shadows.
1:14placing cream on counter A close-up shot focuses on a hand placing the white 'Glacial Cream' tube upright on a clean, white bathroom counter. A dark pump bottle, likely a soap dispenser, is partially visible in the background to the right. The hand has manicured nails and wears a silver ring. The lighting is bright and even, highlighting the product's clean packaging and the pristine bathroom environment. The scene emphasizes the product's integration into a daily routine.
1:15woman reaching for cream A medium shot shows a young woman with long, wavy blonde hair, wearing a white long-sleeved top and black pants. She is seated comfortably in a light wooden armchair, her body angled towards the right, and she is extending her right arm to reach for the 'Glacial Cream' tube which is placed on a small table beside her. The background is a bright, minimalist interior with a large window and a green plant, creating a calm and inviting atmosphere. The lighting is soft and natural. The scene portrays the product as easily accessible and part of a relaxed lifestyle.
1:16brand name end card The final scene features a stylized white text 'HIGHLAND' in a clean, sans-serif font, centered against a blurred background. The background shows the 'Glacial Cream' tube, out of focus, suggesting the product itself is receding into the brand identity. The soft, ambient light creates a clean and modern feel. This acts as an end card, reinforcing the brand name as the lasting impression. The focus is purely on the brand's name and minimal aesthetics.
