0:00Aldi Bag with Groceries
A brightly lit, mid-shot of a light blue ALDI branded reusable shopping bag overflowing with various fresh groceries. The bag itself features a prominent ALDI logo in a blue square with a red, orange, and yellow stripe design curving from the bottom left upwards. Inside the bag, visible items include fresh red strawberries in a clear plastic container, a large yellow bell pepper, a red apple, various packaged meats (like salmon and steak) with labels, a clear bag of 'Specially Selected' black peppercorns, a clear bag of 'Specially Selected' sea salt flakes, and a carton of almond milk. A small, clear plastic container of green grapes appears to float above the bag. The background is a vibrant, solid turquoise blue, providing strong contrast. White text fades in and out at the top of the frame, reading "Hey Las Vegas, we're open. Come in and shop." The overall impression is fresh, inviting, and product-focused.
0:03Text Transition
This scene is a brief transition. The light blue ALDI bag and all its contents quickly disappear from the frame, revealing the solid vibrant turquoise blue background. The white text "Hey Las Vegas, we're open. Come in and shop." remains visible for a very short duration at the top of the frame before also fading out. The screen becomes entirely solid turquoise blue as it transitions to the next visual element, creating a clean slate for the upcoming animation.
0:04Animated ALDI Store Front
A clean, cartoon-style animation of an ALDI supermarket storefront is centered in the lower half of the frame against a solid light blue background. The store has a modern design with dark blue and lighter blue panels, white framing, and large windows. The distinctive ALDI logo, a blue square with white "ALDI" text and three white wavy lines, is positioned above the entrance. Above the store, a light blue banner unfurls from the left, revealing the text "Everyday low prices." in white, with the ALDI rainbow stripe design on the right side of the banner. The banner is held by two white ropes and thumbtacks. Inside the store's front window, a subtle, moving video clip shows the interior of an ALDI aisle with a person pushing a shopping cart, suggesting activity. The overall color palette is dominated by blues, white, and the ALDI brand colors, creating a fresh and inviting visual for the store.
0:07Store Front to Interior Transition
This is a dynamic transition scene. The animated ALDI store graphic from the previous scene rapidly expands and zooms in, effectively becoming abstracted. The ALDI logo and parts of the store's blue and white structure quickly fill the upper portion of the frame. Simultaneously, the live-action video feed that was previously embedded within the store's entrance window now expands to fill the entire lower half of the screen. This expanded video shows the back of a customer pushing a shopping cart down a wide, brightly lit supermarket aisle with various products on shelves. The transition is fast-paced and seamless, suggesting a movement from an external view directly into the store's bustling interior, emphasizing the ease of access and inviting nature of the shopping experience.
0:08Fresh Seafood Section
A medium shot capturing a brightly lit, well-stocked refrigerated display shelf specifically for seafood in a supermarket. The shelves are filled with numerous packages of fresh salmon fillets and other fish, neatly arranged and labeled. The packaging is mostly clear plastic, revealing the orange-pink hues of the salmon and the white flesh of other fish. Price tags and product information are visible on the shelves, with one tag clearly showing "$9.99 NEW!". The background consists of similar refrigerated shelving, creating a sense of depth and abundance. Overhead, strip lighting illuminates the products, enhancing their freshness and visual appeal. A blue rectangular overlay with rounded corners appears in the bottom left, containing white text that reads "Don't miss the fresh seafood." The overall impression is one of quality and variety within a modern, clean grocery setting.
0:10Fresh Produce Section
A wide, slightly high-angle shot capturing a vibrant and expansive fresh produce section of a modern supermarket. The aisles are wide, and various fruits and vegetables are displayed on low, tiered shelves and in baskets. On the left, bins are filled with citrus fruits (oranges, lemons) and green leafy vegetables. In the center, produce like apples, avocados, and other green items are neatly arranged. In the background, beyond the produce, other sections of the store are visible, including "BREAD" and "PASTRY" signs above displays, and refrigerated cases labeled "SALADS." The lighting is bright and overhead, highlighting the colorful produce and creating an inviting atmosphere. The floor is a light, clean tile. A blue rectangular overlay with rounded corners is positioned in the bottom left, with white text appearing and dissolving, reading "And the fresh produce." The scene conveys a sense of abundance, freshness, and cleanliness, typical of a well-maintained grocery store.
0:12ALDI Branding End Card
A clean, vibrant graphic end card on a solid light blue background. In the lower right quadrant, the iconic ALDI logo is displayed in its blue square with red, orange, and yellow outer borders, featuring the white wavy lines and "ALDI" text. A dynamic, undulating wave graphic in red, orange, and yellow stripes flows from the bottom left corner, sweeping upwards and to the right, adding movement and visual interest to the static background. White text fades in and out in the upper left quadrant, spelling out "Can't wait to see you!" The overall design is bright, optimistic, and strongly branded, serving as a concluding call to action and leaving a positive, memorable impression.
