0:00product hero shot no text
A medium shot captures a black and clear ROKFORM phone case, specifically designed for an iPhone 15 Pro Max, resting diagonally on a dark blue blueprint document. The phone case, which occupies the central left portion of the frame, features a robust black frame outlining its edges and a transparent back panel. A prominent clear circular magnetic mount, subtly branded with "ROKFORM," is visible in the center of the case's back, along with a sleek black rectangular stand attachment positioned towards the bottom. The camera module area of the case is black, clearly showing three distinct camera lenses. To the right of the phone case, two industrial-style bolts, one larger with a hexagonal head and threaded shaft, and a smaller one showing only its threads, are present, casting soft, defined shadows. The background consists of a warm, textured brown surface, likely wood or concrete, providing a grounded aesthetic. The lighting is bright and even, highlighting the product's details without harsh reflections. The color palette is composed of practical and neutral tones: black, clear, dark blue, silver-grey, and various shades of brown. No text or graphics are visible in this initial frame.
0:01product hero shot with ad copy
This scene maintains the exact same visual composition as the previous one, featuring a medium shot of a black and clear ROKFORM phone case for an iPhone 15 Pro Max, presented diagonally on a dark blue blueprint. The phone case remains the primary focus on the left, showcasing its clear circular magnetic mount with 'ROKFORM' branding and the black rectangular stand. Adjacent to it on the right, two metallic bolts are still visible, suggesting a theme of industrial strength. The background retains its textured brown surface. The lighting is consistent, bright, and evenly distributed, casting gentle shadows that add depth. The key differentiation in this scene is the prominent addition of ad copy on the right side of the frame, superimposed over a clean white and vibrant orange graphic block. In the top right corner, the 'ROK FORM' logo is displayed in white text against a black rectangular background. Below this, bold, sans-serif grey text declares: 'CLEAR CASE. SERIOUS WORK ETHIC.' Further down, in a smaller font, supporting text reads: 'CLEAR PROTECTION WITH STRENGTH YOU CAN TRUST.' At the very bottom, an eye-catching orange rectangular button with slightly rounded corners contains the call to action 'GET MOVING' in white uppercase letters. The overall color palette effectively blends the product's utilitarian black, clear, and blue tones with the energetic white and orange of the ad copy, reinforcing a message of durability and practical design.
