0:00host talking head intro A medium shot frames a female presenter, centered in a modern office environment. She sits in a light grey ergonomic office chair, facing the camera directly. The background consists of a clean white wall, a closed light brown door to the left, and a dark brown framed certificate hanging on the wall to the right. A small green plant in a white pot is visible on a white desk surface to her right. The lighting is bright and even, casting soft, subtle shadows, indicating a professional setup. She is actively gesturing with both hands, conveying a friendly and informative tone, with a slight smile. The dominant colors are the teal green of her blazer, the crisp white of her top, and the neutral tones of the office furniture and walls. Text overlay appears, first stating "La vitamina de tu hijo podría ser solo pipí cara...", then transitions to "aquí hay 3 banderas rojas que debes revisar en la etiqueta", and finally "#1: ácido fólico" with a red triangular bullet point.
0:08child opening vitamin A medium close-up shot, taken from a slightly elevated angle, focuses on a young girl's hands as she opens a bright yellow vitamin bottle. The scene is set on a light brown speckled granite kitchen counter. In the blurred background, hints of a white wall, a softbox light, and various kitchen items are discernible. The lighting is bright and artificial, evenly illuminating the subject. The girl's small hands carefully twist open the yellow screw-top cap of a large, yellow-labeled vitamin container, then gently remove the lid and place it beside the bottle on the counter. Her movements are precise and deliberate. The color palette is dominated by the bright yellow of the bottle, the neutral tones of the countertop, and the muted colors of her clothing.
0:12host talking head MTHFR This scene presents a medium shot of the female presenter, maintaining the identical framing and office setting as the initial scene. She is seated centrally in the light grey office chair against the white wall backdrop, with the framed certificate to her right. The bright, even lighting continues to illuminate the scene, creating a professional and clear visual. The presenter speaks directly to the camera, her expression serious yet informative, with her hands clasped calmly in front of her. Her body language is composed, focusing on conveying important information without overt gestures. Text overlays appear: first, "Gen MTHFR" is displayed, followed by "pero casi 40% de los niños lo tienen", highlighting key scientific and statistical points relevant to her discussion.
0:15child reaching vitamins An eye-level shot captures a glimpse inside a wooden kitchen cabinet, revealing an assortment of various supplement bottles. A young girl's hand gracefully extends into the frame from the right side, reaching towards a bottle with a purple cap. The setting is clearly a kitchen, indicated by the warm wooden interiors of the cabinets and a light-colored countertop visible below. The lighting is functional, effectively illuminating the contents within the cabinet. The bottles come in different shapes and sizes, predominantly white, clear, and purple, each adorned with distinct labels. Text overlay "esto significa que sus cuerpos" briefly appears, adding context to the visual information presented.
0:17hand picking folic acid A close-up shot, captured from an overhead perspective, focuses on a hand delicately picking up a small, amber glass bottle from a light blue surface. The bottle is clearly labeled 'FOLIC' in prominent black capital letters. Its white screw-top cap is placed just beside it on the surface. Several colorful pill capsules, in shades of yellow, white, and clear, are scattered around the bottle, creating a visually appealing arrangement. In the softly blurred background, a hint of a green plant and another amber bottle can be seen, adding depth to the scene. The lighting is bright and even, meticulously highlighting the intricate details of the pills and the bottle. Text overlay states: "no pueden procesar el ácido fólico sintético."
0:20hand pushing away vitamins An overhead shot directly above a speckled granite countertop captures a hand, adorned with a smartwatch, deliberately pushing away a cluster of various vitamin bottles. The bottles, diverse in size, shape, and color (ranging from white and red to black and green-labeled), are tightly packed. Some bottles feature circular labels on their caps, distinctly marked 'NEW LOOK' and 'SAME TRUSTED PRODUCT'. In the background, a subtle reflection of kitchen appliances on a dark, glossy surface is visible. The lighting is bright and direct, enhancing the details of the bottles and countertop. The overall color palette is a mix of neutral grey and brown from the counter, punctuated by vibrant pops of color from the vitamin labels. Text overlay "traducción: muchas vitaminas no funcionan" provides narrative context to the visual action.
0:21host talking head ineffective This medium shot re-establishes the female presenter in the familiar office setting, identical in framing and background to previous talking head segments. She occupies the center of the frame, seated in her light grey office chair, against the white wall. The consistent bright and even lighting highlights her features. Her expression is animated and slightly concerned, using dynamic hand gestures to emphasize the ineffectiveness of many vitamins. She speaks directly to the camera, conveying a sense of urgency about the issue. Text overlays reinforce her message, first with "traducción: muchas vitaminas no funcionan", which then changes to "o peor aún pueden hacer el efecto contrario", underscoring the potential negative impacts of these products. Her body language strongly suggests she is explaining a critical problem.
0:25host talking head synthetic vitamin A The scene reverts to a medium shot of the female presenter, consistent in framing and background with previous talking head segments. She is centrally positioned in the light grey office chair, against the familiar white wall and framed certificate. The bright, even lighting remains, providing clear visibility. Her expression is serious and informative, as she uses precise hand gestures to enumerate points, signaling a structured explanation. Text overlays are dynamically introduced: "#2: vitamina A sintética" appears first, followed by "+ calcio barato", clearly highlighting the specific problematic ingredients she is discussing. Her demeanor is authoritative and focused, guiding the viewer through critical information about vitamin components.
0:30grocery store vitamins aisle wide A wide shot captures a grocery store aisle, specifically dedicated to vitamins and supplements. The camera is positioned slightly low, looking upwards, emphasizing the towering shelves filled with numerous products in a variety of colorful packaging. A woman, dressed in dark clothing (a black top and red shorts) with dark hair, is seen from behind, standing in the middle of the aisle and intently surveying the shelves. The entire aisle is brightly lit, and many products prominently display yellow price tags, adding to the visual information. The shelves are meticulously organized, and the overall color palette is vibrant, reflecting the diverse product branding. Text overlay: "La mayoría de las vitaminas para niños están".
0:32bowl of pills stirred A close-up, slightly overhead shot focuses on a white bowl densely packed with a myriad of colorful pills and capsules, including shades of green, red, grey, and white. A hand gracefully enters the frame, holding a small silver spoon, and proceeds to stir the pills within the bowl. The bowl is situated on a dark wooden table, accompanied by a woven basket and a pristine white napkin. The lighting is bright and warm, effectively highlighting the diverse array of colors and the various textures of the pills. Text overlay: "cargadas con un tipo de vitamina A." The scene conveys a sense of abundance and variety in pharmaceutical products.
0:35hand holding capsules A tightly framed close-up shot focuses on an open palm cradling four distinctly colorful pill capsules. The capsules are presented in vibrant hues of yellow, orange, white, and gold, each clearly visible. The background is intentionally blurred, subtly revealing a light-colored floor and a dark, indistinct object, possibly a shoe or bag, in the distance. The lighting is soft and appears natural, gently illuminating the pills held within the hand, enhancing their individual colors and forms. Text overlay: "llamado palmitato de retinilo." The scene emphasizes the specific types of capsules being discussed.
0:37host talking head retinil calcium The scene returns to a medium shot of the female presenter, maintaining the consistent framing and familiar office setting from earlier segments. She is seated centrally in her light grey office chair, with the white wall and framed certificate as her backdrop. The bright, even lighting continues to create a clear and professional visual. Her facial expression is highly expressive and conveys concern, as she uses a variety of hand gestures to meticulously explain the potential risks associated with the ingredients under discussion. Text overlays dynamically appear: "que puede estar relacionado a toxicidad" to highlight a key concern, followed by "cuando se acumula" to specify the conditions of risk, and finally "Y además insisten en meter calcio" to introduce another problematic element.
0:43gummy vitamins close up A close-up shot, captured from a slightly elevated angle, displays a collection of numerous colorful gummy vitamins scattered across a pristine white surface. The gummies exhibit a variety of shapes—including round, oval, pill-like, and distinctive star-shapes—and are translucent in vibrant hues of red, orange, yellow, and green. The lighting is notably bright and even, producing soft reflections on the glossy white surface and enhancing the visual appeal of each gummy. Text overlay appears, stating: "el cual si no tiene suficiente vitamina D3." The scene's aesthetic is clean and appealing, designed to showcase the product's visual attributes before revealing potential issues.
0:46gummy morphing into artery A close-up shot opens on a clean white surface, featuring a single, large, beige-colored round gummy vitamin with a distinct 'X' pattern on its top, centrally placed in the frame. The scene then dramatically transitions into a 3D animated cross-section of a human artery. The artery walls are depicted in shades of pink and red, illustrating biological detail. Inside the artery, small white and various colored pill-like particles begin to accumulate, visually representing the process of calcification. The lighting is bright and clear throughout this visual transformation. Text overlay: "puede calcificar las arterias." This shot employs a powerful visual metaphor to convey a serious health risk associated with certain ingredients.
0:47host talking head cost safety The scene transitions back to a medium shot of the female presenter, who maintains the exact framing and office setting seen in earlier segments. She is seated centrally in her light grey office chair, with the white wall and framed certificate behind her. The bright, even lighting continues to illuminate her. She employs open hand gestures to emphatically underscore her point regarding the prioritization of cost over safety in product formulation, maintaining a serious and direct tone. Her body language conveys a sense of frustration or disbelief at this industry practice. Text overlays appear sequentially: "y lo hacen porque es más barato", then "no porque es más seguro", and finally "#3 son los metales pesados", introducing the next critical topic. Her expression indicates a strong commitment to revealing inconvenient truths.
0:52host talking head heavy metals This medium shot once again features the female presenter, consistent with the established framing and office background. She sits centrally in her light grey office chair against the white wall. The bright, even lighting persists, maintaining a professional ambiance. Her expression is serious and direct, making unwavering eye contact with the camera. She uses a precise finger gesture to emphasize her point about heavy metals, conveying urgency and gravity. Text overlay: "aquí está lo que ninguna marca quiere admitir." Her composed yet firm posture underscores her role as an expert revealing a hidden problem. The scene is devoid of distracting elements, keeping the focus solely on her message.
0:55woman shopping aisle A medium wide shot captures a woman navigating a store aisle, her gaze fixed upwards at shelves brimming with vitamin and supplement products. The camera is positioned slightly low, accentuating the impressive height and density of the shelves. The woman is casually dressed in a black hoodie and red shorts, carrying a light blue cross-body bag. She appears to be actively scanning the top shelves of the brightly lit aisle, where numerous products display yellow price tags. Her posture suggests a consumer carefully evaluating options. Text overlay: "El 99.7% de las vitaminas." The scene highlights the overwhelming array of choices faced by shoppers.
0:57pan down vitamin shelves A smooth, slow panning shot descends along multiple shelves abundantly stocked with a wide variety of vitamin and supplement products within a grocery store aisle. The shelves are meticulously organized and packed, showcasing numerous brands and product types in eye-catching, colorful packaging. Bright yellow price tags are prominently visible on many items, indicating pricing information. The lighting is consistently bright and even, ensuring all products are clearly discernible. The scene emphasizes the vast selection and potential for consumer confusion in the vitamin aisle. Text overlay: "ni siquiera se prueban contra los metales pesados." This visual sequence underscores the extensive, yet potentially unverified, range of products available.
1:00overhead vitamin bottles container An overhead, close-up shot presents several vitamin bottles, primarily white, black, and clear, meticulously arranged within a grey plastic storage basket. The basket features a distinct woven pattern. Some bottles are adorned with circular 'NEW LOOK / SAME TRUSTED PRODUCT' stickers on their caps. The bottles are tightly packed together, creating a dense cluster. The lighting is bright and direct, effectively highlighting the tops and caps of each bottle, emphasizing their branding and uniformity. Text overlay: "ni siquiera se prueban contra los metales pesados." This shot reinforces the idea of numerous, potentially untested, products in a domestic setting.
1:02host talking head specific heavy metals The scene reverts to a medium shot of the female presenter, maintaining the consistent framing and office backdrop. She is seated centrally in her light grey office chair, against the white wall. The bright, even lighting persists, providing clarity. Her facial expression is notably serious and conveys urgency, as she uses direct eye contact and precise hand gestures to emphasize the severe danger posed by specific heavy metals. Text overlays are strategically introduced: "y aquí estamos hablando de plomo, arsénico, cadmio" to name the toxins, followed by "es decir toxinas que podrían estar literalmente" and concluding with "escondidas en tu alacena" to underscore their presence in everyday products. Her posture is firm and authoritative, reinforcing her role as an expert warning about critical health risks.
1:08host introducing firstday A medium shot frames the female presenter in her familiar office setting, identical to previous talking head segments. She is centrally seated in the light grey office chair, against the white wall. The bright, even lighting maintains a professional appearance. She holds up a 'First Day' vitamin container with both hands, presenting it to the camera with a distinct shift in expression—a relieved and confident smile. This signifies the introduction of a solution to the previously discussed problems. Text overlay: "por eso se creó First Day." The product's packaging, with its bright and clean colors, visually enhances the transition from problem to solution, aligning with the host's positive demeanor.
1:10firstday container gummies A close-up shot features a 'First Day' vitamin container prominently placed on a light-colored, smooth surface. Three small, colorful, star-shaped gummy vitamins, in shades of red and orange, are carefully arranged on its pristine white lid. In the softly blurred background, a green plant in a terracotta pot adds a natural and calming element to the composition. The container itself showcases a visually appealing design in light blue, green, and yellow, with the distinct 'first day' brand logo. The lighting is bright and soft, effectively highlighting the product's details and creating a clean, inviting product shot. Text overlay: "que tiene certificado por Clean Label Project." This scene emphasizes the product's clean credentials and appealing form.
1:12hand holding firstday gummies A close-up shot focuses on a hand delicately holding several star-shaped and sun-shaped gummy vitamins, presented in a cheerful assortment of red and orange hues. The hand is positioned against a soft, fuzzy, light brown textured surface, possibly a blanket or rug, providing a warm and inviting backdrop. In the background, two 'First Day' vitamin containers are visible, intentionally blurred to maintain focus on the gummies. The lighting is soft and warm, enhancing the natural appeal of the vitamins. Text overlay: "es decir está probado por más de 200 toxinas." This visual highlights the product's appealing form while reinforcing its safety claims.
1:15child holding firstday A medium shot captures a young boy, appearing to be around 4-5 years old, with distinct curly dark hair, holding up a 'First Day' vitamin container. He presents the product to the camera with both hands and a wide, beaming, happy smile. He is dressed in a light blue t-shirt and light blue jeans, creating a simple, clean aesthetic. The boy stands in front of a plain white wall, with a partial view of a framed artwork visible on the left side of the frame. The lighting is bright and natural, enhancing the cheerful mood. Text overlay: "es decir está probado por más de 200 toxinas." The scene effectively uses the child's positive interaction to convey the product's appeal and safety for its target audience.
1:17host detailing firstday ingredients The scene reverts to a medium shot of the female presenter, maintaining the consistent framing and familiar office setting. She is seated centrally in her light grey office chair against the white wall. The bright, even lighting persists, providing clarity. She holds the 'First Day' container in her left hand while gesturing with her right, as she confidently and clearly explains the scientific backing and specific beneficial ingredients of the product. Her tone is assured and authoritative. Text overlays appear: "tiene nutrientes respaldados por la ciencia", followed by "como la vitamina B12 metilada", then "metilfolato y vitamina D3", specifying key components. A final, emphatic text overlay, "nunca atajos baratos. JAMÁS", underscores the product's quality commitment. This scene serves to detail the product's features and scientific foundation.
1:25mother daughter firstday A medium shot captures a heartwarming interaction between a mother and her daughter in a cozy kitchen setting, featuring warm wooden cabinets. The mother, dressed in a white tank top and red shorts, holds a light green 'First Day' vitamin container. The daughter, wearing a pink t-shirt and dark shorts, happily reaches for a light blue 'First Day' container that the mother is presenting. The background includes kitchen appliances like a microwave and a clean countertop. The lighting is warm and inviting, contributing to a domestic and joyful atmosphere. Text overlay: "y First Day no es solamente una vitamina." The scene evokes a sense of family well-being and positive product interaction.
1:28child sleeping with firstday A close-up shot, captured from an overhead perspective, depicts a young child, likely a toddler, peacefully sleeping on a bed. The child rests their head on a blue and white patterned pillow adorned with cartoon characters, while covered by a colorful tie-dye patterned blanket. A 'First Day' vitamin container is gently placed on the pillow beside the child's head, partially obscuring their face, suggesting proximity and integration into daily life. The lighting is soft and diffused, creating a serene and calm atmosphere, emphasizing the product's role in promoting restful sleep or overall well-being. Text overlay: "es la diferencia entre."
1:30hand holding single firstday gummy A tight close-up shot focuses on a hand delicately holding a single, vibrant orange, sun-shaped 'First Day' gummy vitamin. The background is a visually rich, shallow depth-of-field display featuring an array of fresh fruits and vegetables, including red strawberries, green broccoli, and bright oranges. These natural elements are artfully arranged around a blurred 'First Day' vitamin container, subtly implying the product's natural ingredients. The lighting is bright and appears natural, enhancing the colors and textures within the frame. Text overlay: "más o menos bien." This scene effectively connects the gummy to wholesome, natural origins.
1:31host summarizing firstday The final scene presents a medium shot of the female presenter, maintaining the consistent framing and familiar office setting. She is seated centrally in her light grey office chair, against the white wall. The bright, even lighting persists, providing a professional and clear visual. She holds the 'First Day' container in her left hand and gestures with her right, summarizing the benefits and trustworthiness of the product with a confident and reassuring tone. Her expression is positive and engaging, wrapping up the presentation. Text overlays appear sequentially: "y lo que realmente es correcto para la salud de tu hijo" to reiterate the core value, followed by "First Day, creada limpia" highlighting product integrity, and concluding with "respaldada por la ciencia y confiada por los padres" emphasizing reliability and parent approval. This segment acts as a call to action and a final reinforcement of the product's value.
