0:00kitchen product intro A medium shot frames a woman and a young man in a bright, modern kitchen. The background features clean white cabinets with black handles, a dark wooden countertop, and a white tile backsplash. The woman, on the right, has long, light brown hair and wears a black collared shirt, blue jeans, and gold jewelry, including a necklace and bracelets. Her lips are adorned with red lipstick. She speaks directly to the camera, gesturing expressively with her right hand while holding a light blue cylindrical container of 'First Day' vitamins and a clear plastic bag containing slices of bread in her left hand. The young man, on the left, wears a black t-shirt and light gray shorts, holding a slice of bread and looking towards the woman. A white bowl filled with green salad rests on a black and white checkered placemat on the countertop between them. The lighting is bright and even, highlighting the clean kitchen aesthetic. A text overlay reads: 'I was doing a quick target run and I realized they carried our favorite First Day vitamins.'
0:05kitchen product explanation This medium shot continues to feature the woman and young man in the same modern kitchen. The bright white cabinets and dark wooden countertop form the backdrop. The woman, on the right, maintains eye contact with the camera, speaking and gesturing with her right hand while holding the light blue 'First Day' vitamin container more prominently. The young man, on the left, is seen using black tongs to transfer a small portion of green salad from a large white bowl onto a smaller white plate, both resting on a black and white checkered placemat. A vase filled with red, white, and green flowers is visible in the far left of the frame. The overall lighting remains bright and consistent. A text overlay appears, stating: 'It's buy one get one free. A lot of families assume that if their kids are eating well they don't need a multivitamin.'
0:11kitchen product justification This medium shot, set in the same well-lit kitchen, features the woman and young man. The woman, on the right, holds a white bowl filled with green salad and offers a forkful to the young man. She has a warm, playful, and encouraging expression, smiling as she looks at him, then briefly shifts her gaze back to the camera. The young man, on the left, takes a bite of the food from her fork and then smiles subtly. The light blue 'First Day' vitamin container is visible on the dark wooden countertop to the woman's right, resting on a black and white checkered placemat. The background includes white kitchen cabinets and a window. A text overlay reads: 'Kids can miss essential nutrients, especially if they're picky. And especially if they're on the go.'
0:17woman explaining product use This medium shot focuses solely on the woman in the modern kitchen. She stands behind the dark wooden countertop, actively pouring chopped green vegetables from a clear plastic container into a pink bowl of pasta. She looks directly at the camera, maintaining a serious and informative expression as she speaks. To her left, the light blue 'First Day' vitamin container is visible on the countertop. The background includes white kitchen cabinets, a window offering a glimpse of lush green foliage outside, and a white sink. The lighting is consistently bright and clear, emphasizing the clean and organized kitchen environment. A text overlay appears, reading: 'That’s why we added First Day Kids Multivitamin into our routine. First Day is now available at Target.'
An extreme close-up, overhead shot focuses on a blue cylindrical 'First Day' vitamin container. A light-skinned hand with short, neat fingernails is shown pouring a variety of berry-shaped gummies into the container. The gummies appear in three distinct sequences: initially bright red, then transitioning to a golden orange-yellow, and finally back to a deep red. Each sequence is accompanied by a text overlay at the bottom of the screen, identifying the specific product: '3-in-1 Probiotic', 'Calming Magnesium', and '“No Junk”™ Multi'. The background is a plain, light grey surface, ensuring full attention is on the product and the action. The lighting is sharp and direct, enhancing the vibrant colors and detailed texture of the gummies.
A full-screen, graphic display features the iconic Target logo. The logo is centrally positioned against a clean, stark white background. It consists of a large, bold red circle, with a perfectly concentric white circle inside it, and a smaller, solid red circle at its absolute center, resembling a bullseye. The lighting is uniformly bright, emphasizing the crisp lines and distinctive red and white color scheme of the brand mark. There are no additional elements, text, or graphics in the frame, allowing the logo to stand out clearly and boldly.
0:26product offer end card This is a stylized end card featuring three 'First Day' vitamin containers set against a vibrant blue and white gradient background. From left to right, the containers are red ('WOMEN PRE+POST PROBIOTIC'), green ('KIDS THE MULTI'), and blue ('TEENS NIGHTTIME RESET MAGNESIUM'). Artfully arranged fresh fruits – a sliced yellow peach, a cluster of bright red raspberries, and a halved red grapefruit – are placed around the base of the containers, suggesting natural ingredients and flavors. White text at the top reads, 'Real results you can taste & feel.' Below the products, a prominent red rectangular button with white text states, 'Buy 1 Get 1 Free at Target'. The lighting is soft but vibrant, making the products and fruits pop against the colorful background.
