0:00dancing woman kitchen phone
A dynamic full shot captures a young Black woman with short, curly reddish-brown hair enthusiastically dancing in a modern, well-lit kitchen. She is positioned slightly to the left of the frame, facing slightly right, holding a dark smartphone in her left hand while playfully gesturing with her right index finger. The background features sleek dark cabinetry, light-colored countertops, and decorative strings of warm fairy lights that add a cozy, festive ambiance. Two prominent white dome-shaped pendant lights hang from the ceiling, casting a warm yellow glow. The overall lighting is inviting and soft, with minimal, gentle shadows. The dominant colors are the woman's vibrant clothing, the warm kitchen tones, and the glowing yellow lights. White, sans-serif text reading "For a limited time" is centrally overlaid on the lower half of the screen.
0:01dancing woman kitchen phone new text
This scene is a direct continuation of the previous one, featuring the same young Black woman in the identical modern kitchen setting. She continues her lively dance, with a slightly altered pose, now leaning back marginally, her hands raised. One hand holds the dark smartphone, while the other is open-palmed. The kitchen background remains consistent, showcasing dark cabinetry, light countertops, and warm fairy lights that diffuse a soft glow. The two white pendant lights above contribute to the overall warm and inviting illumination. The lighting maintains its soft quality. The color palette continues with warm yellows, the woman's bold attire, and the neutral kitchen tones. New white, sans-serif text, "Tap into our new family plan," is centrally overlaid, replacing the previous message.
0:02man kitchen side profile
A medium shot captures a young man with dark, curly hair from his side and slightly from behind, situated in a brightly lit kitchen environment. He is wearing a light-colored, short-sleeve shirt adorned with a distinctive green and brown paisley or botanical pattern, layered over a crisp white tank top, complemented by light brown pants. His hands are actively engaged in an action, suggesting he is stirring or mixing something on a countertop, though the specific utensil or bowl remains out of frame. The background is softly blurred, revealing hints of a modern kitchen with light-toned elements, shelves, and possibly green plants. Warm, almost natural light bathes the scene from the front and top, creating a gentle and even illumination. The dominant color palette is earthy and bright, emphasizing natural tones. The white, sans-serif text "The Better Value Plan" is centrally displayed on the screen.
0:04selfie in kitchen
A medium close-up shot features a young Black man with glasses and a neatly trimmed beard, positioned centrally, as he captures a selfie with a smartphone held aloft in his right hand. He sports a wide, open-mouthed smile, exuding cheerfulness, and makes a peace sign with his left hand. Directly behind him, slightly out of focus, is another person, possibly a woman, with long dark hair, suggesting a shared moment. The background hints at a bright, contemporary kitchen or living area, illuminated by warm, inviting lighting, possibly from string lights similar to those in the first scene, combined with ample natural light. The predominant colors are soft creams, warm yellows, and the man's rich, darker skin tone. White, sans-serif text reading "On America's" is centrally overlaid, with a small legal disclaimer visible at the bottom of the screen.
0:05group baking table
A medium shot, captured from a slightly overhead perspective, shows several young people gathered around a table, actively engaged in what appears to be a cookie decorating or baking activity. Hands are visible reaching for various items such as frosting, sprinkles, or baking tools. The scene is bathed in warm, soft lighting, with strings of fairy lights creating beautiful, out-of-focus bokeh effects in the background, adding to a cheerful and social atmosphere. The table is adorned with plates and baking ingredients, suggesting a fun, communal experience. The dominant colors include warm yellows from the background lights, various light skin tones of the participants, and the vibrant colors of the food decorations. White, sans-serif text, "America's Best Network," is centrally overlaid, accompanied by a legal disclaimer at the bottom.
0:06abstract lights
This scene presents an abstract close-up shot dominated by several large, intensely bright, circular light sources. These are likely out-of-focus string lights or reflections, creating strong lens flares and a glowing, ethereal bokeh effect against a dark, blurred background. The entire frame is saturated with warm yellow and orange tones, evoking a cozy, festive, or intimate ambiance without revealing any specific, identifiable objects or subjects. The visual composition is purely atmospheric, focusing on light and color. The white, sans-serif text "On America's Best Network" remains centrally overlaid from the previous scene, with the legal disclaimer continuing below it.
0:06man opening pizza box
A medium close-up shot focuses on a young Black man with glasses and a beard, seen from the chest up, in a dimly lit, social gathering setting. He is carefully opening a cardboard pizza box, with his hands precisely positioned to reveal the contents. The background is dark and significantly blurred, suggesting a nighttime event, possibly outdoors or in a dimly lit indoor space, with faint, out-of-focus bokeh lights (reminiscent of string lights) visible in the upper left. The lighting is low-key, selectively highlighting the man's face and hands, creating an intimate and focused atmosphere around the action. The color palette is predominantly dark, with warm accents from the lights and the pizza. White, sans-serif text "With the best benefits" is centrally overlaid, followed by a legal disclaimer.
0:07man taking pizza slice
A tight close-up shot zeroes in on a young man's hands as he expertly retrieves a slice of pepperoni pizza from a large, appetizing pizza. The pizza rests on a rustic wooden surface, and the man's hands enter the frame from the top, carefully lifting the slice with a slightly playful or eager gesture. The pizza itself is brightly lit, showcasing its rich red pepperoni, melted cheese, and golden-brown crust. The background is deeply blurred, indicating a dark, ambient setting consistent with a social gathering. The lighting is warm and directed specifically at the pizza, creating inviting highlights. The dominant colors are the vibrant reds and browns of the pizza, the natural warm tones of the wooden surface, and the subdued, dark background. White, sans-serif text "With the best benefits in wireless" is centrally overlaid, along with a legal disclaimer.
0:09social gathering side view
A medium shot captures a group of young people engrossed in conversation within a dimly lit, vibrant social setting. The camera focuses primarily on the animated profile of a young Black man, who is wearing glasses and a leather jacket, actively speaking and smiling broadly. Another individual, wearing a white baseball cap, is partially visible in the blurred background, also seemingly engaged in the lively conversation. The scene is characterized by dark ambient lighting, punctuated by soft, atmospheric blue and orange lights that create dynamic highlights on the subjects, contributing to a lively, party-like mood. The background is subtly blurred, hinting at other people and dimly lit elements of the venue. The overall color palette is dark, with striking and colorful contrasts from the artificial lighting.
0:09text save over 1000
This scene is a static graphic display featuring bold white text set against a striking, vibrant magenta background. The background possesses a subtle, diagonal gradient or pattern, lending a dynamic yet clean aesthetic. At the top, the text "It pays to be a member" is displayed in white. Below this, the dominant, large, and bold white text emphatically states: "Save over $1,000/year vs. Verizon & AT&T". Further down, in smaller white text, an explanation reads: "on streaming, satellite, and more benefits they leave out." A critical legal disclaimer is present at the very bottom: "Requires 3+ lines of Better Value plan. Savings vs. comparable plans at AT&T and Verizon plus the cost of optional benefits, plan features and taxes & fees vary." The color palette is stark, defined exclusively by the bright magenta and crisp white, ensuring high contrast and readability.
0:11text check the math
This scene transitions to a new static graphic, retaining the vibrant magenta background with its subtle diagonal gradient or pattern. The previous text has been replaced with updated information. The phrase "It pays to be a member" remains at the top in white text. The central focus is now a large, bold white text block that reads: "Check the math at T-Mobile.com/BetterValue". The legal disclaimer from the previous scene, detailing plan requirements and potential variations, is maintained at the bottom of the screen. The visual composition continues to be clean and direct, relying on the strong contrast between the bright magenta background and the clear white text to convey information effectively.
0:13tmobile logo
The final scene presents a full-screen graphic, prominently featuring the T-Mobile logo. The logo, a stylized white "T" enclosed within a white square, is centrally positioned against the same vibrant magenta background that includes a subtle diagonal gradient or pattern. This visual is simple, clean, and serves as an unequivocal brand identifier, marking the conclusion of the advertisement. The color palette is deliberately minimalist, composed solely of the iconic magenta and stark white, reinforcing brand recognition.
