0:00intro two models closeup
The scene opens with a dynamic medium close-up, featuring two models against a clean, minimalist off-white background. In the foreground, partially visible on the left side of the frame, is the back of a male model's head and his left shoulder, clad in a crisp blue denim jacket over a white collared shirt. His ear is prominently visible. Behind him and slightly to the right, the face of a female model is in sharp focus, looking directly at the camera with a neutral, poised expression. Her short, dark hair is slicked back. She is wearing a light yellow, finely knit crew-neck sweater. The lighting is soft and even, suggesting studio conditions, with no harsh shadows. The dominant colors are the cool blue of the denim, the warm yellow of the sweater, and the clean white/off-white background. A prominent white text overlay reads 'enjoy 20% off selected styles' in a modern sans-serif font, with '20%' highlighted. Below this, 'FARFETCH' is displayed in a larger, bold sans-serif font. The overall mood is modern, chic, and inviting.
0:01waist shot jeans belt
This is a clean medium shot focusing on the midsection of a person, framed against a plain off-white background. The subject is wearing light blue denim jeans that appear to have a straight or wide-leg cut, slightly faded for a worn-in look. A substantial white leather belt with a large, oval-shaped silver buckle cinches the waist, drawing attention to the detailing. A portion of a light yellow, finely knit sweater is visible, tucked into the jeans. The hands are resting casually at the sides, fingers lightly curled. The lighting is even and soft, typical of a studio setting, creating subtle highlights on the denim texture and the belt buckle. The color palette is dominated by the cool blue of the jeans, the light yellow of the top, and the bright white of the belt, conveying a fresh, casual, and modern aesthetic. The text overlay 'enjoy 20% off selected styles' and 'FARFETCH' remains consistent from the previous scene.
0:02torso shot denim jacket
A medium shot captures the torso of a person, showcasing a stylish and oversized dark blue denim jacket. The jacket features prominent stitching, front button closures, and two large chest pockets with flaps. It is worn open, revealing a plain white crew-neck t-shirt underneath. The bottom edge of beige trousers and a black leather belt with a silver rectangular buckle are visible at the very bottom of the frame, contrasting with the blue denim. The background is a solid, light off-white, maintaining a clean and minimalist studio aesthetic. The lighting is soft and even, highlighting the texture of the denim and the clean lines of the white t-shirt. The color palette is primarily deep blue, crisp white, and subtle beige, creating a versatile and contemporary look. The text overlay 'enjoy 20% off selected styles' and 'FARFETCH' continues to be displayed prominently.
0:04final two models call to action
The final scene presents a medium shot of the two models from the opening, now positioned side-by-side against the same minimalist off-white background. The female model stands slightly to the left and subtly behind the male model, her right hand gently resting on his left shoulder, indicating a relaxed, confident pose. She maintains a neutral expression, gazing slightly past the camera, still wearing the light yellow knit sweater. The male model, on the right, wears the blue denim jacket over a white t-shirt, also looking slightly past the camera with a composed expression. The lighting remains soft and even, creating a clean, high-fashion aesthetic. The color palette continues the theme of cool blues, soft yellows, and crisp whites. The text overlay changes significantly to 'farfetch it.' in bold white sans-serif, with 'SHOP NOW' in smaller, capitalized white text beneath it, serving as a clear call to action.
