0:00intro talking head A captivating medium shot features a female host, positioned centrally and smiling broadly as she speaks directly into the camera. She holds a sleek, black handheld microphone adorned with a silver Grammy logo, signaling a professional broadcast setting. Her dark, wavy hair cascades over her shoulders. She is wearing a stylish black top with intricate fringe detailing across the chest and sleeves, paired with form-fitting blue jeans. Her left hand is casually tucked into her jean pocket. The background is a sophisticated dark grey or black wall, decorated with a striking geometric design of shiny gold lines and a prominent, three-dimensional golden Grammy gramophone trophy on the right side. The lighting is bright and even, casting subtle highlights on her hair and the gold elements of the background, creating a lively and engaging atmosphere.
0:04transition abstract lines An abstract visual composition dominates the frame, featuring a mesmerizing array of undulating, parallel dark brown lines that possess a subtle golden metallic sheen. These lines form a dynamic, wave-like pattern that appears to recede into the distance, creating a strong sense of three-dimensional depth and fluid motion across the screen. The sophisticated lighting plays across the ridges and valleys of these lines, producing sharp, reflective highlights on the crests and soft, dark shadows in the troughs, which enhances their textured appearance. The overall color palette is rich, predominantly composed of deep browns and warm golds. There is no central focal point, instead the entire frame emphasizes the intricate texture, rhythmic pattern, and luxurious material quality of the abstract design, conveying a sense of elegance and modernity.
A close-up shot of a modern black smartphone, likely an iPhone due to its design, held at an angle against the same abstract dark brown and gold wavy line background. The screen displays the 'GRAMMY AWARDS' website or app, showing a bright, illuminated concert scene at the top and articles related to the Grammy's below. The phone is slightly angled, with its right side facing the viewer, highlighting its sleek profile and physical buttons. The lighting reflects off the screen, suggesting a bright and interactive display. The background lines create a sense of movement and energy, contrasting with the static, yet interactive, display of the phone.
0:06phone screen text focus A close-up screen recording of a smartphone interface, showcasing a web page or app with a predominantly dark background. The central content displayed is a section titled '5 Reasons Why The 2026 GRAMMYs Updates Are Game Changers,' presented in clear white text, followed by a detailed paragraph in a smaller white font explaining the updates and their significance. Directly beneath this text, a prominent, interactive blue button is visible, bearing the white text 'Play GRAMMY IQ challenge now!' alongside a white arrow icon, designed to invite user engagement. The camera maintains a static, focused view on this key information and the call-to-action button, ensuring readability and highlighting the interactive element.
0:08app challenge popup A dynamic screen recording of the smartphone interface captures a user interaction. The blue 'Play GRAMMY IQ challenge now!' button is shown being tapped, immediately triggering a dark blue overlay pop-up window that appears centrally on the screen. This modal is titled 'Hello, welcome to GRAMMY IQ! Built with IBM watsonx' and presents two selectable grey buttons: 'Read game rules' and 'Play Game.' The underlying content of the webpage is still visible around the edges of the pop-up but is intentionally blurred, directing the viewer's attention to the new interactive elements. The branding 'Built with IBM watsonx' is clearly visible at the bottom of the main screen interface, subtly reinforcing the technology partnership.
A seamless screen recording of the smartphone interface captures the moment of user interaction, showcasing the immediate responsiveness of the application. The previous dark blue pop-up, which offered choices like 'Read game rules' and 'Play Game,' is no longer visible. Instead, the interface undergoes an instant transition to a new, dark grey chat-like window, which now fully displays the 'GRAMMY IQ' trivia game's initial screen. This quick and fluid transition visually simulates the action of tapping the 'Play Game' button, indicating the swift and direct launch of the trivia challenge. The background remains the abstract dark brown and gold wavy lines, subtly framing the digital content and maintaining visual continuity.
0:11trivia question display A clear screen recording of the smartphone interface shows the 'GRAMMY IQ built with IBM watsonx' chat-based trivia game. The screen presents a trivia question prominently: 'Great, first trivia question: What is the name of the dog who inspired Leon Thomas' hit single 'Mutt'?' Below the question, four distinct oval-shaped answer buttons are displayed in a grid-like arrangement: 'Daisy,' 'Terry,' 'Cooper,' and 'Milo,' allowing for multiple-choice selection. A small, grey chat bubble for 'Give me a hint' briefly appears at the bottom right corner, indicating an available help option. The background outside the main chat window maintains a dark tone with subtle purple highlights, adding depth to the visual design.
0:13trivia hint answer A dynamic screen recording of the smartphone interface displays the 'GRAMMY IQ' trivia game in action. Following the initial question, a new chat bubble elegantly slides into view from the bottom right, presenting a hint: 'There is some pit bull in the mix, along with other breeds.' Subsequently, the 'Terry' answer button is shown being tapped, and immediately after, a confirmation message appears at the bottom of the screen, stating: 'Correct in 2 seconds. You scored 5 points!' The 'Terry' button visibly changes its appearance, likely highlighting or altering its color, to indicate it was the chosen and correct answer. This sequence effectively demonstrates the interactive gameplay, hint system, and immediate feedback mechanism of the trivia challenge.
0:17leaderboard daily view A clear screen recording of the smartphone interface showcases the transition of the 'GRAMMY IQ' trivia game to a 'GRAMMY IQ Leaderboard' display. The top section of the screen features two prominent tabs: 'Daily' and 'All Time,' with the 'Daily' tab currently selected and highlighted in blue. Below these tabs, the leaderboard presents a structured list of ranked usernames, alongside columns for 'Correct' answers, 'Round Score,' and 'Final Score.' The list dynamically scrolls upward, revealing various entries, with a specific row showing '2 Clarinet_G8G2I6 4/40' clearly visible. The overall aesthetic maintains the dark, sleek interface, emphasizing data presentation.
0:19leaderboard all time view A continuation of the screen recording on the smartphone interface, now focusing on the 'GRAMMY IQ Leaderboard.' In this scene, the 'All Time' tab at the top of the leaderboard is prominently selected and highlighted in blue, indicating a switch in the data displayed. Consequently, the leaderboard content updates to show a different set of scores and rankings, reflecting the all-time statistics rather than daily performance. A specific row, '10 Clarinet_G8G2I6 7/10,' is highlighted or momentarily brought into focus, drawing attention to a particular entry. The background outside the app's interface subtly features the abstract gold wavy lines, maintaining the established visual theme.
0:21leaderboard scrolling A fluid screen recording of the smartphone interface shows the 'GRAMMY IQ Leaderboard' actively scrolling downwards. This movement reveals a more extensive list of entries within the 'All Time' ranking, showcasing numerous usernames and their corresponding scores, correct answers, and final scores. The action of scrolling implies user interaction, allowing viewers to see the breadth of the competitive environment within the app. At the very bottom of the screen, a persistent banner reads 'Welcome to GRAMMY IQ built with IBM watsonx!', functioning as both a branding element and a call to action. The abstract gold wavy lines subtly frame the app's interface, providing a consistent visual backdrop.
0:25phone exit transition The scene initiates with the sleek, black smartphone, which was previously showcasing the 'GRAMMY IQ Leaderboard,' executing a smooth and deliberate rotation away from the viewer. As the phone recedes and turns, its glowing screen content diminishes, and the abstract dark brown and gold wavy line background gracefully returns to full focus, expanding to fill the entire screen. The camera itself remains static throughout this process, but the orchestrated motion of the phone creates a dynamic visual transition, effectively signaling the conclusion of the in-app demonstration and smoothly bringing the viewer back to the ambient, branded environment. The metallic sheen of the background lines catches the light, maintaining the luxurious and modern aesthetic.
0:26outro talking head A medium shot recaptures the female host, positioned centrally and mirroring her confident stance from the intro scene. She is smiling and energetically speaking directly to the camera, employing expressive hand gestures to emphasize her points. Her attire remains the same: a stylish black top with distinctive fringe detailing and comfortable blue jeans. She holds the black microphone with the Grammy logo, maintaining her professional appearance. The background is consistent with the earlier scene, featuring the dark panel adorned with geometric gold lines and the large, golden Grammy gramophone trophy. The bright, even lighting continues to create an inviting and positive atmosphere, concluding the video with a direct address to the audience.
A vibrant and static end card concludes the video, prominently featuring a glossy golden Grammy gramophone trophy, which rests upon a sophisticated dark, geometric pedestal. The background is a continuation of the abstract dark brown and gold wavy lines, providing a consistent and luxurious visual theme for the entire asset. Overlaid on this rich backdrop are several textual elements: 'CBS PRESENTS THE GRAMMY AWARDS®' positioned at the top, 'Play GRAMMY IQ built with IBM watsonx' centrally located as a clear call to action, and the distinctive IBM logo situated at the bottom right. The entire composition is elegantly framed by a bright, eye-catching teal geometric border, which adds a final pop of color and reinforces brand identity, making the card both informative and visually appealing.
