0:00Split screen comparison intro This scene presents a split-screen layout featuring three distinct frames. In the top left, a close-up shot focuses on a pregnant belly covered in reddish-purple stretch marks. A hand with a silver ring gently rests on the belly, which is framed by the waistband of grey sweatpants and a rust-colored top. The top right frame displays a smiling pregnant woman, appearing to be in her later stages of pregnancy. She wears a loose, white t-shirt with black trim and white pants, holding her smooth, visibly round belly with both hands. Her long, dark wavy hair frames her happy face, and the background is a clean room with a partially visible sign on the wall. The bottom central frame shows the main subject, a pregnant woman with light brown skin, long dark wavy hair, wearing a light brown short-sleeved crop top and matching pants. She smiles broadly and speaks directly to the camera, gesturing with her right index finger pointed upwards. Her pregnant belly is prominently displayed. Text overlays include: "First pregnancy", "This is my second pregnancy and here are the mistakes I wish I had avoided the first time", "covered in marks", "by week 30", "but this pregnancy", "at week 38", "completely clear", and "here's what changed". The lighting is bright and even, creating a positive and informative mood. The color palette is neutral with browns, whites, and touches of green.
0:07Product introduction The main subject, a pregnant woman, is featured from the chest up, kneeling on a light gray carpet. The background consists of a clean white wall, with a tall, vibrant green plant, possibly an olive tree, situated in a minimalist white pot to her right. She is wearing a light brown short-sleeved crop top that exposes her bare, pregnant belly just below the crop top, and matching brown pants. She holds a small, clear white bottle with a dropper top, containing a light yellow serum, extending it towards the camera with her right hand. Her facial expression is confident and friendly, with a slight smile. Overlaid text on the screen reads: "This is True Belly Serum from 8 Sheep Organics." The lighting is soft and natural, emphasizing the product and the woman's positive demeanor. Her dark wavy hair is styled naturally, falling over her shoulders, and her makeup is light.
0:10Product application demo This scene features a dynamic split-screen composition. The top portion offers a tight close-up of a pregnant belly, revealing smooth, taut skin without any visible marks. A hand with neatly manicured fingernails, adorned with a silver ring, holds a white dropper bottle and carefully dispenses two drops of a light yellowish serum onto the belly. The bottom portion of the screen shows the main subject, the pregnant woman, from the chest up. She is speaking to the camera, gesturing expressively with her hands, wearing the same light brown crop top and pants. Her pregnant belly is visible. An overlaid text reads: "I've been using it twice a day since week 8". The lighting is bright and even, highlighting the product application and the woman's engaging presentation. The color scheme is warm and neutral, emphasizing the natural appearance of the skin and product.
0:13Previous product comparison The pregnant woman is positioned centrally, speaking directly into the camera while kneeling on a light gray carpet. Behind her, a plain white wall is visible, along with a tall, leafy green plant in a white pot to her right. She wears the light brown crop top and matching pants, her pregnant belly exposed. In her left hand, she holds a small, white, opaque container, presumably the Palmer's product, gesturing with her right hand for emphasis as she talks. A graphic overlay of the 'Palmer's Tummy Butter Stretch Marks' packaging, distinct with its orange branding and a silhouette of a pregnant torso, appears to her left. Subsequently, a small, square inset image of her first pregnancy belly, clearly showing numerous reddish-purple stretch marks, is overlaid at the bottom center of the screen. Text overlays convey her message: "And my first pregnancy", followed by "I used Palmer's and got covered in marks by week 30". Her expression is informative, carrying a slight undertone of disappointment regarding the previous product's performance. The lighting is consistent and bright, creating a clear visual contrast.
0:18Ingredient critique cocoabutter The scene maintains a consistent setting with the pregnant woman kneeling on a light gray carpet, facing the camera, with a white wall and the green leafy plant in the background. She continues to wear her light brown crop top and pants, her pregnant belly visible. She actively gestures with both hands as she talks about the ingredients. A transparent glass bowl filled with irregular, yellow chunks, representing cocoa butter, is overlaid in front of her belly, emphasizing the ingredient she's discussing. Subsequently, a screenshot of a scientific article or study appears as a graphic overlay in the top portion of the screen. Critical sections of the text, specifically mentioning that cocoa butter "does not appear to reduce the likelihood of developing striae gravidarum," are highlighted in orange. Text overlays from her dialogue include: "The difference is honestly the ingredients", "Palmer's main ingredient is cocoa butter", and "but cocoa butter isn't one of the two ingredients that the American Academy of Dermatology recommends". Her expression is serious and educational, aiming to inform the viewer about the scientific backing (or lack thereof) for certain ingredients.
0:26Ingredient introduction centella hyaluronic In this scene, the pregnant woman is still kneeling on the light gray carpet against the white wall and green plant background. She holds the white True Belly Serum dropper bottle in her left hand, gesturing with her right as she speaks. Her pregnant belly is exposed below her light brown crop top. The upper half of the screen features a vibrant green graphical overlay of numerous round, coin-shaped leaves, visually representing Centella Asiatica, accompanied by scientific tools like a laboratory pipette and a Petri dish. This creates an aesthetic of natural science. Following this, a different graphic overlay appears in the bottom left, showing a snippet from a scientific text or study. This text emphasizes that "Researchers have found that products containing centella or hyaluronic acid may help prevent stretch marks." The text from her dialogue appears as overlays: "True Belly's first ingredient is centella asiatica" and "and the American Academy of Dermatology says only centella and hyaluronic acid have evidence for preventing stretch marks". Her expression is confident and persuasive, advocating for the product's superior ingredients.
0:35Ingredient affirmation The pregnant woman is kneeling on a light gray carpet, facing the camera, with the white wall and green plant behind her. She wears the light brown crop top and pants, her pregnant belly visible. She holds the white True Belly Serum dropper bottle in her left hand, presenting it to the camera. With her right hand, she gestures emphatically. A bright green checkmark graphic appears floating above the serum bottle, signifying approval. Simultaneously, a graphic image of the 'Palmer's Tummy Butter' packaging, seen in an earlier scene, is overlaid directly over her belly, and a large, bold red 'X' graphic is placed over it, indicating disapproval. Text overlays reinforce her message: "and this has both" (referring to the active ingredients) and "Palmer's has neither". Her facial expression is one of confident affirmation, contrasting the effectiveness of the two products. The lighting is bright and clean, enhancing the clear visual comparison.
0:37Scientific explanation hyaluronic The scene transitions to a more educational format, with the pregnant woman speaking directly to the camera while kneeling. She continues to hold the True Belly Serum bottle. Her pregnant belly is visible below her light brown crop top. The entire background is replaced by an intricate, animated scientific diagram illustrating the layers of human skin: Epidermis and Dermis. The graphic visually represents the process of stretch mark formation in the Dermis. Animated spherical representations of hyaluronic acid and Centella Asiatica molecules are shown successfully penetrating from the Epidermis down into the Dermis. Key textual labels are integrated into the animation: "Hyaluronic Acid = Delivery System", "Centella Asiatica = Repair Support", and "Stretch Marks in the Dermis". Her spoken words are reinforced by on-screen text: "So this also has triple hyaluronic acid that actually penetrates to the dermis where stretch marks form." Her expression is serious and informative, aiming to provide scientific understanding behind the product's efficacy. The animation is clear and uses a gentle blue and pink color palette for the skin layers.
0:43Scientific explanation palmers The scene maintains the educational graphic background, with the pregnant woman still kneeling and speaking to the camera. She maintains her light brown crop top and pants outfit, with her pregnant belly visible. She actively gestures with both hands to emphasize her points. The animated scientific diagram of skin layers (Epidermis, Dermis) remains, but now it illustrates the ineffectiveness of typical creams. A dollop of a white cream is depicted sitting on the surface of the Epidermis, with a large red 'X' clearly showing that it does not penetrate to the Dermis, where stretch marks actually originate. Accompanying text on the graphic states: "Most creams stop at the surface", "Stretch marks form here" (pointing to the Dermis), and "If a product can't reach the dermis, it can't fix stretch marks." Her spoken commentary is presented as on-screen text: "And Palmer's molecules are just too big. They sit on top doing absolutely nothing." Her expression is analytical and slightly critical, highlighting the flaw in competing products. The lighting is consistent and clear, maintaining the educational focus.
0:47Application routine This segment is a quick montage showcasing the product application routine. It opens with the pregnant woman speaking directly to the camera, kneeling and holding the True Belly Serum bottle, explaining her routine. Her pregnant belly is visible below her crop top. This cuts to a close-up shot from an overhead angle, focusing on her hands and pregnant belly. Her right hand, wearing a silver ring, holds the dropper bottle and precisely applies a small amount of serum onto her belly. Another close-up follows, this time from a side angle, showing her left hand gently massaging the serum into her smooth, taut pregnant skin. The background alternates between the white wall with the green plant and a blurred close-up of her body. Text overlays guide the viewer through the steps: "but my routine is simple", "two droppers after my shower on damp skin", "morning and night", and "and 30 seconds to massage it in". The lighting is bright and clean, emphasizing the ease and detail of the application process. The woman's expressions are instructional and focused during the demonstration, ensuring clarity.
0:54Product longevity multiple bottles The pregnant woman is once again shown kneeling on the light gray carpet, speaking directly to the camera. The white wall and green plant are visible behind her. She wears the light brown crop top and pants, her pregnant belly exposed. She holds a single white True Belly Serum dropper bottle in her left hand. A graphic overlay of the bottle appears, accompanied by text indicating its longevity: "one bottle has lasted me 22 weeks = 22 weeks". This graphic then duplicates, showing two identical bottles, signifying she's on her second one. The text overlay changes to "and I'm on my second bottle now". Her facial expression is one of pleasant surprise and satisfaction, demonstrating the product's efficiency and value over an extended period. The lighting remains bright and even, highlighting her positive experience and the product itself.
The final scene is a dynamic sequence that showcases the product's effectiveness and encourages purchase. It begins with the pregnant woman kneeling, speaking to the camera, holding the True Belly Serum bottle, and gently caressing her large, smooth pregnant belly, which is entirely free of stretch marks. Her light brown crop top and pants are visible. Text overlays read: "And this is the result". This transitions to a medium wide shot of the woman standing, smiling broadly at the camera. She wears a white loose-fitting short-sleeved top with black trim and white pants. She holds her enormous pregnant belly with both hands, highlighting its size and perfect condition. Text overlays: "I'm in week 39", "my belly is huge", "stretched tight", and "zero marks". The scene cuts back to her kneeling, holding the serum bottle, with text stating: "Palmer's didn't work but this did. True Belly Serum from 8 Sheep Organics." The concluding shot features an image of the True Belly Serum bottle, overlaid with specific benefit icons and text: "Clean Ingredients," "Made in Indiana, USA," "Ships In 5-7 Days," and "100-Day Happiness Guarantee." This entire sequence exudes happiness, confidence, and a strong call to action, reinforced by bright, natural lighting and a clean aesthetic. The woman's expressions consistently convey joy and pride in her results.
