0:00woman talking picky eater intro A close-up shot frames a young adult woman from the chest up, speaking directly into the camera. She has shoulder-length brown hair, pulled back on one side, and is wearing a light lavender crew-neck sweater. Her expression is bright and engaging, with a wide smile revealing braces. The background is a light-colored, vertically paneled wall, possibly wood or painted drywall, creating a simple and clean backdrop. The lighting is soft and even, highlighting her face without harsh shadows. A text overlay in white with a dark purple shadow reads: "I'm passing the phone to someone who is usually the pickiest eater." The overall color palette is dominated by the soft lavender of her sweater and the warm whites of the background.
0:03girl talking cooking improved A medium close-up shot features a young girl, positioned centrally, looking up towards the camera. She appears to be around 8-10 years old, with dark hair tied back in two small buns and large, hoop-style earrings. She is wearing a yellow and white horizontally striped long-sleeved shirt. The background consists of a light-colored, vertically paneled wall with a white door on the left and a glimpse of an overhead light fixture on the right. The lighting is bright and even, casting minimal shadows. Her expression is thoughtful as she speaks, with subtle hand gestures off-screen suggesting a natural, conversational tone. A text overlay in white with a dark purple shadow reads: "I'm passing the phone to someone who didn't used to cook that good, but dinner tastes much better now." The dominant colors are the yellows and whites of her shirt and the background, giving the scene a bright and airy feel.
0:09woman talking product solution This scene is a close-up shot of the same young adult woman from the first scene, again framed from the chest up and speaking directly to the camera. She is wearing the same light lavender crew-neck sweater and has a curious, almost mischievous expression as she raises her eyebrows and gives a slight smirk. Her hair is still styled similarly, with brown strands pulled back from her face. The background remains the vertically paneled, light-colored wall. The soft, even lighting continues to illuminate her face. A text overlay in white with a dark purple shadow reads: "I'm passing the phone to the thing that helps me make that delicious food." The color palette is consistent with the initial scene, featuring the soft lavender and warm whites, maintaining a consistent visual theme with her earlier appearance.
0:13blue apron box on counter A static medium shot captures a standard cardboard delivery box for 'Blue Apron' resting on a light-colored wooden countertop. The box is predominantly brown with the 'Blue Apron' logo and branding elements printed in dark blue. It features three icons illustrating key benefits: 'No subscription needed' (a calendar), 'Faster, easier meals' (a clock), and 'Same dedication to quality' (a chef's hat). The website 'blueapron.com' is also visible at the bottom. In the background, there's a partially visible white cabinet door to the left, and a window revealing outdoor greenery and a hint of a light-colored house structure to the right. A small red wall clock is visible above the window. The lighting is bright and natural, highlighting the textures of the wood and cardboard. A text overlay in white with a dark purple shadow displays the spoken words: "I'm Blue Apron! Nutritious meals with no subscription."
0:18food baking in oven A close-up shot from a slightly elevated angle shows a metal baking dish filled with several pieces of raw or partially cooked chicken, heavily coated with a vibrant green and yellow topping, likely a mixture of pesto, herbs, and shredded cheese. The dish is placed inside a dark oven, with the rack visible beneath it. The oven interior is dark and glossy, reflecting some light. The overall lighting is warm, emanating from within the oven, suggesting the food is actively cooking. The green and yellow topping provides a lively color contrast against the pale pinkish-white of the chicken. A text overlay in white with a dark purple shadow reads: "From meal kits to easy, no-prep Assemble and Bake,".
0:20ingredients in assemble bake bag A close-up shot, angled slightly downwards, features a hand holding up a large, clear plastic bag labeled "Blue Apron Assemble and Bake" in dark blue text. Inside the bag, various fresh ingredients are visibly portioned and ready for cooking, including chopped orange vegetables (carrots or sweet potatoes), green vegetables (broccoli or Brussels sprouts), and what appears to be cheese or a sauce packet. The background is a warm-toned kitchen with blurred counter space and light fixtures. The lighting is bright and even, clearly showcasing the contents of the bag. The colors are natural and fresh, emphasizing the raw ingredients. A text overlay in white with a dark purple shadow continues the sentence: "From meal kits to easy, no-prep Assemble and Bake,".
0:21cooked chicken lifted from pan A close-up shot from an overhead perspective focuses on a metal baking dish with three pieces of perfectly golden-brown, cooked chicken, still heavily coated in the green and yellow crust. A hand, wearing a ring, uses a light grey spatula to lift one piece of chicken, revealing strings of melted, gooey white cheese stretching between the chicken and the pan. The background is a warm, light-colored wooden countertop. The lighting is bright and highlights the textures of the crispy topping and the melted cheese. The colors are appetizing, showcasing the rich golden browns, greens, and whites of the cooked meal. A text overlay in white with a dark purple shadow reads: "Blue Apron has the meals for you."
0:22plated meal with broccoli An overhead close-up shot showcases a beautifully plated meal on a round, speckled ceramic plate with a brown rim. The main component is a sliced piece of crispy, green-crusted chicken, artfully arranged. Alongside it, several pieces of perfectly cooked green broccoli florets are placed, some with visible char marks from roasting. A hand, again wearing a ring, is visible in the upper right, adjusting one of the broccoli pieces. The background is a warm, light-colored wooden table. The lighting is bright and natural, emphasizing the vibrant colors and textures of the fresh ingredients. The color palette is earthy and natural, dominated by the greens of the broccoli and chicken crust, the white of the chicken, and the browns of the plate and table. A text overlay in white with a dark purple shadow reiterates: "Blue Apron has the meals for you."
0:23blue apron animated end card The scene opens with a static shot of a light beige, crumpled paper texture background, featuring the words 'Blue Apron' in a bold, dark blue sans-serif font centered on the screen. As a male child's voice narrates, various animated cutouts begin to appear and move around the central text. These include: a chef figure in an apron holding a bottle and spatula, seen from above; a baking tray with cooked vegetables and meat; a hand putting food into a hot pan; a neatly plated meal with cutlery; and a smiling young boy. These animated elements are outlined with vibrant, contrasting colors like yellow, purple, and green, making them pop against the muted background. The overall aesthetic is playful and engaging, reminiscent of a scrapbook or stop-motion animation. A final text overlay appears below 'Blue Apron' which reads: 'Meals so good, they'll TALK about them.', with 'TALK' highlighted in red. The lighting is consistent and even across the animated elements and background.
