0:00store exterior approach The scene opens with a wide shot of the exterior of a Sprouts Farmers Market building on a bright, sunny day. The building has a light brown base with a prominent teal green facade above, featuring a large 'SPROUTS FARMERS MARKET' sign in white and green letters. The sky is clear blue with sparse white clouds. Below the sign, there's a shaded entrance area with large glass doors, revealing some produce displays inside. To the right, a gray-haired woman, seen from behind, pushes a metal shopping cart towards the entrance. In the background, other people are visible entering or exiting the store, and a dark grey car is parked on the left. The foreground shows a parking lot with yellow and blue painted lines, indicating disabled parking spots. The overall mood is bright and inviting.
0:02myth text overlay This scene presents a motion graphic text overlay against a blurred background of the Sprouts Farmers Market exterior (from the previous scene). The background is soft-focused but still recognizable as the store entrance. Dominating the frame are bold, animated white text characters that read 'THEY CAN'T MEET ALL OF MY NEEDS'. Above this, a smaller, vibrant green rectangular highlight bar contains the white text 'MYTH #14'. The text has a hand-drawn, slightly playful aesthetic. The overall color palette is bright with the green and white text contrasting against the muted background, emphasizing the message.
0:03grocery aisle shopping The scene shifts to a medium shot inside a well-lit grocery store aisle. A young woman with short, curly brown hair is positioned slightly off-center to the left, looking intently at the products displayed on shelves to her right. The shelves are fully stocked with a variety of colorful packaged goods, including chips, snacks, and cereals. The store interior features warm lighting, and a 'FARM' sign is visible in the distance, indicating a produce section. The woman holds a small, green metal shopping basket with her left hand. She has a pleasant, slightly curious expression that quickly turns into a delighted smile as she reaches out with her right hand towards a product on the shelf. The aisle appears clean and organized, with a focus on natural and healthy products.
0:05product discovery close up This scene features a close-up shot, initially focusing on the woman's smiling face as she pulls a product from the shelf. Her eyes are bright and her smile is wide, conveying satisfaction. The camera then performs a rack focus, shifting attention from her face to the red package she holds in her hands. The product is 'Sprouts Farmers Market GLUTEN FREE COCONUT COOKIE THINS' in 'Peanut Butter & Jelly' flavor. The packaging is predominantly red with an illustration of stacked cookies and peanut butter & jelly sandwich elements. Text like 'DELICIOUSLY SNACKABLE' and 'CERTIFIED GLUTEN FREE' are clearly visible. The background is blurred, showing colorful grocery items on the shelves. Her hands are adorned with small, delicate rings.
0:08product in basket A tight, eye-level close-up shot shows the red 'Sprouts Farmers Market GLUTEN FREE COCONUT COOKIE THINS' package being gently dropped into a bright green plastic shopping basket. An orange apple is already visible at the bottom of the basket, partially out of focus. The background is a soft blur of the grocery store aisle, indicating more colorful products on shelves. The focus is sharp on the product and the basket, highlighting the act of placing the item inside. The lighting is bright and even.
0:09shopping bag contents A close-up shot shows a pair of hands holding a green reusable shopping bag from Sprouts Farmers Market. The bag is made of a non-woven fabric and has the 'SPROUTS FARMERS MARKET' logo printed in white on its side. The bag is full of groceries; vibrant green leafy lettuce is visible spilling out, along with other colorful packaged items (yellow and pink packages) which are partially obscured but appear to be typical grocery store products. The background is blurred, suggesting a brightly lit indoor environment, likely within the grocery store. The hands holding the bag are light-skinned, with clean nails, and convey a sense of satisfaction or completion of shopping.
The scene features a medium shot of the gray-haired woman from the first scene, now at a checkout counter inside the Sprouts Farmers Market. She stands at a bright white checkout station, holding the same green Sprouts reusable shopping bag, which appears full. She looks towards the cashier (partially visible, off-camera) with a pleasant, contented smile. In the foreground, a modern payment terminal and scanner are visible on the counter. The background is softly blurred but shows typical grocery store aisles and bright overhead lighting. The overall impression is one of ease and satisfaction after a shopping trip.
0:11call to action overlay The final scene features a prominent text overlay presenting a call to action, set against a softly blurred background of the grocery store interior. The background shows muted colors of grocery aisles, with shoppers subtly visible, creating a sense of a bustling but welcoming environment. The foreground text is crisp and clear, starting with 'SPROUTS FARMERS MARKET' at the top, with a green sprout leaf logo. Below this, a vibrant green rectangular highlight bar contains the text 'NOW OPEN!' in white, bold letters. Further down, 'HAYMARKET' is displayed in white, followed by 'RT.15 & HEATHCOTE BLVD.' and 'SPROUTS.COM/HAYMARKET' in smaller white text. The text is centrally aligned and uses a clean, sans-serif font. The colors are consistent with Sprouts' branding, conveying a fresh and natural feel. The entire frame remains static for the duration of the scene.
