0:00crypto overview and problem setup The scene features a male speaker presented as a talking head in the upper half of a split screen, set against a plain, well-lit white background. His head and shoulders are visible, framed directly facing the camera. In the lower half, a screen recording of a mobile application interface for cryptocurrency trading is displayed. The app shows a 'Market overview' with various crypto assets like Bitcoin, Ethereum, and others, along with market cap and trade volume statistics. The screen scrolls slightly upwards, revealing 'Top losers', 'Highest buy ratio', and 'Most buyers' sections. Blue text overlays, representing subtitles, appear in the lower center of the talking head portion, stating: 'So you've been thinking about getting into crypto or a while but you've been putting it off'. The lighting is soft and even, suggesting studio conditions. The overall color palette combines the speaker's black t-shirt and dark hair with the clean white background and the app's white, blue, and gray interface elements, accented by green for positive market changes and red for negative. The mood is informative and engaging.
0:03call to action get started The scene is a continuation of the split-screen format. The male speaker remains in the upper portion, now angled slightly to the left, gesturing with his right hand as if counting or emphasizing a point. He maintains a bright, encouraging facial expression. The blue text overlay reads: 'let me show you how easy it is to get started:'. In the lower portion, the mobile application's screen recording changes to a sign-up flow. Initially, it shows a 'Start your crypto journey' screen with a large blue Coinbase logo and 'Get started' button. The app then transitions to a 'Create your account' screen, featuring an email input field and a 'Continue' button. The clean white background behind the speaker and the app's interface contributes to a clear, professional aesthetic. Lighting is consistent, bright and even.
0:06account setup steps The scene maintains the split-screen layout. The male speaker is still in the upper right, now angled slightly, gesturing with both hands open, palms up, indicating clarity or completeness. His expression is friendly and reassuring. The blue text overlay states: 'First, sign up for a free Coinbase account'. The screen recording in the lower half shows a 'Complete personal account setup' page within the mobile application. This page outlines three steps: '1. Create your account', '2. About you', and '3. Verify your identity', each with an estimated time to completion. A checkbox for user agreement is visible at the bottom. The interface uses a clean white background with blue and gray text, and green checkmarks for completed steps. The lighting is bright and even, maintaining a consistent professional look.
0:09quick and easy confirmation The split-screen continues. The male speaker in the upper half is now more centered, looking directly at the camera with a confident and encouraging smile. He gestures with his right hand open, emphasizing his words. The blue text overlay reads: 'it's quick and easy'. The lower half of the screen shows a mobile application interface with a cryptocurrency price chart, displaying a blue line graph against a white background, indicative of price fluctuations over '1D' (1 day). Above this graph, a 'Confirm your tax status' notification is visible, prompting the user to confirm their information. The overall aesthetic remains clean and professional, with bright, even lighting. The color palette emphasizes white, blue, and black for clarity and brand consistency.
0:11buy and sell instruction In this split-screen segment, the male speaker is positioned in the upper half, slightly to the left, pointing with his right index finger as if guiding the viewer. He has a focused and instructional expression. The blue text overlay says: 'Then, look for the "Buy & sell" button, and select "Buy"'. The lower portion of the screen shows the mobile application with the cryptocurrency price graph visible, but a bottom navigation bar is now prominent, featuring 'Deposit', 'Buy & sell', and 'Transfer' options. The speaker's face is partially obscured by the overlay of the app's 'Buy' and 'Sell' interface which appears from the bottom, sliding upwards. This interface has clear options to 'Buy crypto with cash' and 'Sell crypto for cash'. The scene maintains the bright, clean aesthetic with white backgrounds and blue UI elements, consistent with the previous scenes.
0:14choose cryptocurrency The split-screen composition continues. The male speaker is in the upper right, partially obscured by the app's interface. He is smiling and gesturing with open hands, maintaining an engaging expression. The blue text overlay reads: 'Choose the cryptocurrency'. The lower screen displays the mobile application's 'Top assets' list, showing various cryptocurrencies such as Bitcoin, Ethereum, and Tether, with their current prices and daily percentage changes. The list is scrollable, and the overall design is clean with white backgrounds, gray text, and green/red indicators for price movements. The lighting remains bright and consistent, giving a professional and easy-to-understand feel to the demonstration.
0:16select amount for purchase The scene maintains the split-screen view. The male speaker is in the upper right, angled slightly, smiling and gesturing with open hands, appearing encouraging. The blue text overlay instructs: 'you'd like to buy and select an amount'. The mobile application screen recording in the lower half shows a numeric input interface for specifying a 'USD' amount, with '0 BTC' displayed below. A numeric keypad (1-9, 0) is prominently featured at the bottom of the screen for input. The app's design is clean and minimal, with white backgrounds and dark text, accented by blue for interactive elements. The lighting is bright and even, highlighting the app's interface and the speaker's engaging demeanor.
0:19payment and review The scene continues with the split-screen format. The male speaker is in the upper right, leaning in and pointing with both index fingers towards the app screen, conveying focus and precision. His expression is serious and instructional. The blue text overlay reads: 'Select your payment method, review your order,'. The mobile application screen recording shows an interface for confirming the purchase. It displays '50 USD' and the equivalent Bitcoin amount. Below, options for 'Pay with' a linked payment method and a 'Buy Bitcoin' summary are visible. A prominent blue 'Review order' button is centered at the bottom of the screen. The entire display is bright and clean, with a white background and blue accents, emphasizing the crucial steps of the purchase process. The overall mood is serious and informative, guiding the user through the transaction.
0:21complete purchase confirmation The split-screen continues, with the male speaker in the upper right. He now gestures with a confident thumbs-up, smiling broadly and looking directly at the camera, conveying success and approval. The blue text overlay concludes the instruction: 'and complete your purchase when you're ready'. The mobile application screen in the lower half shows a 'Buy $50 of Bitcoin' confirmation page. It displays the BTC price, the amount to receive in BTC, and the status 'Instantly'. A 'Buy Now' button is likely implied or just off-screen, as this is the final step before purchase. The design remains consistent with previous scenes, featuring a clean white background, black and gray text, and blue elements for clarity. The lighting is bright and even, reinforcing the positive and straightforward message.
0:24download app call to action The final scene maintains the split-screen format. The male speaker is in the upper right, looking at the camera with a friendly and inviting smile, gesturing outwards with his hands as if presenting the app. The blue text overlay reads: 'Download the Coinbase app to get started'. The lower half of the screen displays a screen recording of the Apple App Store page for the 'Coinbase: Buy BTC, ETH, SOL' application. The page shows the app icon, title, developer, star rating (4.7 stars), age rating (4+), and a 'What's New' section. A large preview image shows the app's interface with the text 'SECURELY BUY, SELL & HOLD CRYPTO'. A small disclaimer is visible at the bottom of the app store page. The lighting is bright and even, and the overall color scheme is white, blue, and gray, reinforcing the brand and clarity of the message. The mood is conclusive and action-oriented.
