0:00product held outside target A close-up, slightly low-angle shot frames a hand holding a white cylindrical bottle of 'First Day Kids The Multi' gummies. The product label is prominently displayed, featuring a bright green and blue design with text and images of raspberries. In the blurred background, the iconic red Target store with its distinctive bullseye logo is visible under a clear, bright blue sky, indicating natural, outdoor lighting. A dark-colored vehicle is also partially visible, parked outside the store. A white text overlay 'Don't miss out' appears at the bottom of the screen. The camera is static, focusing on the product and hand, creating a sense of direct engagement.
0:02products on checkout counter A medium close-up shot focuses on two 'First Day' product bottles sitting on a metallic gray checkout counter, likely at a Target store. In the background, a black self-checkout machine with a digital screen displaying prices and payment options is visible, along with parts of the red store environment. The lighting is bright and overhead, typical of a retail interior. The two bottles are 'First Day Kids The Multi' (green/blue label) and 'First Day Kids Nighttime Reset Magnesium' (purple label). A white text overlay 'on this Target offer' then 'for First Day' appears, followed by 'You can buy one' and 'and get one free right now'.
0:03placing products in basket A top-down, medium close-up shot shows an adult hand placing two 'First Day' product bottles into a vibrant red plastic shopping basket with a gray handle. The basket is partially filled with other small items, including a black accessory. The background is blurred, suggesting a store aisle or checkout area. The lighting is bright and even, casting soft shadows. The text overlay from the previous scene, 'and get one free right now', continues to be displayed, emphasizing the promotional offer.
0:04target store exterior wide shot A wide-angle shot captures the exterior of a bright red Target store under a clear, sunny blue sky. The store's iconic bullseye logo is prominently displayed. The parking lot leading up to the store entrance is visible, with several black cars parked or driving by. A few pedestrians are seen walking towards the 'Order Pickup' entrance. The foreground features a light-colored sidewalk and a blue-painted curb. Sunlight creates strong shadows on the pavement. A white text overlay 'At Target, they have' appears on screen. The camera slowly pans forward, approaching the store entrance.
0:05products on store shelf A medium close-up shot of two 'First Day Kids' product bottles displayed side-by-side on a white store shelf, presumably within Target. The bottles are 'The Multi' (green/blue label with raspberries) and 'Nighttime Reset Magnesium' (purple label with kiwi). The top of another shelf with blurred colorful products is visible above. The lighting is bright and even, typical of indoor retail environments. A white text overlay, 'the kids multi,', is displayed at the bottom of the screen, identifying one of the products.
0:06gummy exchange between hands A close-up shot focuses on two light-skinned adult hands. One hand, on the left of the frame, offers a single, orange-colored gummy to another hand, on the right, which is partially open to receive it. The background is blurred, showing a light-colored surface and a hint of a metallic texture, possibly a table or chair. The lighting is soft and natural, illuminating the hands and the gummy. A white text overlay 'the teens multi,' is present at the bottom, suggesting the product's target age group.
0:07target store exterior wide shot 2 A wide-angle shot, identical to the previous view (0:04-0:05.5), capturing the exterior of a bright red Target store under a clear, sunny blue sky. The store's iconic bullseye logo is prominently displayed. The parking lot and pedestrians walking towards the 'Order Pickup' entrance are visible. The foreground features a light-colored sidewalk. Sunlight creates strong shadows. A white text overlay 'trybiotics' is displayed. The camera slowly pans forward.
0:08nighttime magnesium held outside target A close-up, slightly low-angle shot, similar to the opening scene, shows a hand holding a white cylindrical bottle of 'First Day Kids Nighttime Reset Magnesium' gummies. The product label is prominently displayed, featuring a purple design with text and images of kiwi fruit. In the blurred background, the iconic red Target store with its bullseye logo is visible under a clear, bright blue sky. A dark-colored vehicle is also partially visible. Natural, bright lighting illuminates the scene. A white text overlay 'and a calming magnesium' appears at the bottom of the screen. The camera is static.
0:09gummies in cup picking one A close-up, slightly high-angle shot shows an adult hand reaching into a light blue plastic cup filled with various colored gummies, likely 'First Day' products. The hand is in the process of picking out a single orange-colored gummy. The cup is held on someone's lap, wearing light-washed blue jeans, suggesting an informal setting, possibly in a car. The interior lighting is bright and natural. A white text overlay 'These are for kids, teens, and women' is displayed at the bottom of the screen, indicating the product's broad target audience.
0:10pile of orange gummies in hand A top-down, close-up shot focuses on a light-skinned adult hand holding a generous pile of approximately ten to twelve translucent, yellow-orange gummies. The gummies are varied in shape, some resembling small fruit segments. In the blurred background, a light blue 'First Day' branded cup with flamingo illustrations is visible on a light-colored countertop. The lighting is bright and even, highlighting the vibrant color and texture of the gummies. A white text overlay 'The multivitamins have a blend of 21 superfoods,' is displayed, providing product information. The camera is static, offering a clear view of the product.
0:13child receiving gummy A high-angle, medium close-up shot shows a light-skinned adult hand offering two orange gummies to a young, light-skinned boy. The boy, wearing a red long-sleeved shirt and a blue pacifier, reaches out his right hand to take one of the gummies. His face is visible, looking up at the hand with a curious expression. The setting appears to be a modern home, with a wooden table or countertop in the foreground and a light-colored floor. The lighting is soft and natural. A white text overlay 'Plus key vitamins to support development,' is displayed at the bottom of the screen.
0:15girl giving thumbs up A medium shot frames a young, light-skinned girl, appearing to be a toddler or preschooler, standing indoors. She has dark hair with bangs and is wearing a light-colored, horizontally striped long-sleeved shirt (pink, blue, white, green). She smiles brightly and enthusiastically gives two thumbs up towards the camera. The background is a blurred hallway with a light wooden floor and white walls, suggesting a home environment. The lighting is soft and natural. A white text overlay 'mood, and energy' appears at the bottom, concluding the previous statement about benefits. The camera is static.
0:16boy receiving gummy 2 A high-angle, medium close-up shot shows a light-skinned adult hand offering two dark purple gummies to a young, light-skinned boy. The boy, with light brown hair and wearing a long-sleeved pajama set with construction vehicle patterns (gray and orange), looks down at the gummies and reaches out to take one. The setting is indoors, with a light brown wooden floor. The lighting is soft and natural. A white text overlay 'The calming magnesium' is displayed at the bottom of the screen, introducing this specific product. The camera is static.
0:18girl sleeping peacefully A close-up shot captures a young, light-skinned girl, appearing to be a toddler or preschooler, sleeping peacefully in a bed. She is partially covered by a soft, gray patterned blanket, and a white pillow supports her head. Her hair is light brown, and she has a small earring in her visible ear. The background is blurred, showing a white headboard and light-colored bedding. The lighting is soft and dim, suggesting a nighttime or quiet indoor environment. A white text overlay 'gummies are perfect for nighttime' appears at the bottom of the screen. The camera is static, creating a serene and calm atmosphere.
0:19gummy stack extreme close up An extreme close-up shot focuses on two dark purple, bell-shaped gummies stacked on top of each other, held gently between a thumb and index finger. The gummies are translucent and appear slightly textured. The background is a soft, light blue, suggesting a clean, simple setting. The lighting is bright and even, highlighting the details and texture of the gummies. A white text overlay 'They're melatonin free,' is displayed at the bottom of the screen, providing a key product benefit. The camera is static.
0:20girl in bed awake with toy A medium close-up shot shows a young, light-skinned girl, similar to the one previously sleeping, now awake and comfortably nestled in bed. She has light brown hair and is wearing light purple pajamas with a subtle leopard print. She holds and interacts with a light-colored, fluffy stuffed animal, possibly a bear or a sheep, partially covered by a white textured blanket. The bedding is light-colored with playful, colorful cartoon designs, including a blue character. The lighting is soft and diffused, creating a cozy atmosphere. A white text overlay 'they support sleep without the grogginess or side effects' is displayed, elaborating on the product's benefits. The camera is static.
0:23girl talking and giving thumbs up A medium close-up shot features a pre-teen girl, with curly dark hair tied up in a bun, wearing a light green chunky knit sweater. She stands indoors against a white wall. Behind her, two dark-framed chalkboards with a distressed wooden frame are visible, one displaying 'B-DAY' and 'MONROE' written in chalk. The girl initially smiles, points to her mouth with a happy expression, then confidently gives two thumbs up to the camera. Her facial expressions convey happiness and satisfaction. The lighting is bright and even, highlighting her features. A white text overlay 'They're gummies that taste good' then 'and actually make the routine' then 'easy for kids and adults' appears on screen. The camera is static.
0:26women on beach at sunset A medium shot, taken from a slightly low angle, shows two light-skinned women walking along a sandy beach as the sun sets. The woman in the foreground (left) has blonde hair, wears a denim jacket and sunglasses pushed up on her head, and smiles brightly at the camera. The woman beside her (right), with lighter blonde hair, wears a light purple knit sweater and also smiles, looking towards the ocean. Gentle waves are visible crashing on the shore behind them. The sky is a warm, golden hue from the sunset, casting a soft, warm light over the scene. A white text overlay 'easy for kids and adults' completes the sentence from the previous scene. The camera is static.
0:27products on checkout counter reprise A medium close-up shot, identical to the earlier scene (0:02-0:03), focuses on two 'First Day' product bottles sitting on a metallic gray checkout counter at Target. In the background, a black self-checkout machine with its digital screen displaying prices and payment options is visible, along with parts of the red store environment. The lighting is bright and overhead. The two bottles are 'First Day Kids The Multi' (green/blue label) and 'First Day Kids Nighttime Reset Magnesium' (purple label). A white text overlay 'First Day,' then 'now available at Target' appears, re-emphasizing the product's availability. The camera is static.
0:28scanning product at self checkout A close-up shot shows a light-skinned adult hand holding a 'First Day Kids Nighttime Reset Magnesium' bottle and scanning it at a self-checkout machine. The bottle's purple label is clearly visible as it passes over the red scanner light. The digital screen of the checkout machine displays a price of '$4.31 Pay'. The background is the black surface of the machine and the red store environment. The lighting is bright and functional, typical of a retail setting. A white text overlay 'now available at Target' is displayed. The camera is static.
0:29dropping product in basket A top-down, close-up shot shows a light-skinned adult hand dropping the 'First Day Kids Nighttime Reset Magnesium' bottle into a vibrant red plastic shopping basket. The bottle falls into the basket, which contains other small, dark items. The basket's perforated design and gray handle are visible. The background is blurred, showing a light-colored floor. The lighting is bright and even. A white text overlay 'now available at Target' is displayed, then quickly transitions to 'Buy one and get one free'. The camera is static, focusing on the action of placing the product.
0:30blurry product shelf transition A very brief, blurry shot of a store shelf filled with various colorful product bottles, likely in a Target aisle. The focus is completely lost, creating a sense of rapid movement or transition. The colors are muted due to the blur, but suggest a range of products. The lighting is typical of an indoor retail environment. This shot serves as a quick visual break or transition between actions. A white text overlay 'Buy one and get one free' remains visible from the previous scene.
0:30shaking gummies in cup montage A rapid montage consisting of three top-down close-up shots of an adult hand holding and gently shaking a light blue plastic cup filled with 'First Day' gummies. The background is a clean, white or light-colored countertop. The scene transitions rapidly between different types of gummies within the same cup. First, the cup contains numerous dark red, raspberry-shaped gummies, with a white text overlay '3-in-1 Probiotic.' This quickly transitions to the same cup holding yellow-orange, irregular-shaped gummies, with a white text overlay 'Calming Magnesium.' Finally, it transitions back to the dark red, raspberry-shaped gummies, with no text overlay. The camera remains static and directly overhead, capturing the movement of the gummies as they jiggle within the cup. The lighting is bright and even, highlighting the vibrant colors and textures of the gummies.
0:33no junk logo screen A brief, stark shot of a white background featuring the 'No Junk' logo in blue and white. The logo consists of a circular badge with text, positioned centrally on the screen. The entire frame is clean and minimalist, highlighting the brand's 'No Junk' philosophy. There is no camera movement, and the lighting is even and bright. This serves as a quick brand reinforcement or interlude.
0:34end card product lineup and offer A static graphic end card with a light blue gradient background, featuring the text 'Real results you can taste & feel.' at the top in purple font. Three 'First Day' product bottles are prominently displayed in the lower half of the frame: 'WOMEN PRE+POST PROBIOTIC' (red label), 'KIDS THE MULTI' (green label), and 'TEENS NIGHTTIME RESET MAGNESIUM' (purple label). Various fresh fruits, including sliced peaches, red raspberries, and a grapefruit half, are arranged around the bottles, emphasizing natural ingredients. A bold red banner at the bottom states 'Buy 1 Get 1 Free at Target' in white text. The overall color palette is bright and inviting, creating a positive and healthy atmosphere. The camera is completely static.
