0:00intro talking head question The scene opens with a medium close-up shot of a male subject, positioned centrally against a warm olive green wall. To his left, a framed piece of artwork depicting a building with many people is visible, while to his right, a vibrant green potted plant adds a touch of natural color. The lighting is soft and even, suggesting indoor artificial light, casting minimal shadows. The man is speaking directly to the camera, his expression earnest and engaging. Overlaying the top left of the frame is a white speech bubble graphic, characteristic of TikTok comments, which reads "Reply to TikTok user's comment" and "Is Angi free to use?". Below the man's chin, white text "Is Angi free?" appears, followed by "Short answer, yes!". The overall color palette is warm and inviting, dominated by the green wall and the man's dark charcoal jacket. The camera remains static throughout this shot.
0:02screen recording services showcase This scene transitions to an eye-level view of a laptop screen, showing the Angi website, with the top portion of a black laptop keyboard visible in the foreground. The screen displays various home service categories, each presented with a large, inviting image and a title. Examples include "One-time Cleaning Service" with an image of hands in yellow gloves cleaning a surface, "Air Conditioning Service & Repair" with an image of an outdoor AC unit, "Roof Installation & Repair" with a residential house, and "Bathroom Remodel" with a minimalist sketch of a bathroom. The website features a clean, modern design with white backgrounds and clear, readable text. The cursor is occasionally visible moving across the screen, suggesting user interaction. White text overlays "Angi is totally free to use." and "You can compare local pros," as the voiceover continues. The lighting on the screen is bright and even, simulating a well-lit digital display. The perspective is slightly angled down, showing the screen clearly above the keyboard.
0:06screen recording service icons The shot remains a screen recording of the Angi website on a laptop, but it's now slightly more zoomed in compared to the previous scene, focusing on a section of service icons and listings. A prominent search bar area with a location (46082) is visible at the top, along with a "Find top-rated pros in your area." tagline. Below this, a horizontal row of red icons represents different service categories like "Handyperson," "Landscaping," "Plumbing," "Electrical," "Remodeling," "Roofing," "Painting," "Cleaning," and "HVAC." Further down, specific service listings like "Cleaning & Maid Services," "Handyman Service," and "Electrical Service" are shown, each with a small icon, title, and "homeowners interested" statistic. The dark laptop keyboard occupies the lower third of the frame. White text overlay "read reviews, book services, or request quotes without paying anything." reinforces the benefits. The lighting is consistent with a digital display, bright and clear.
0:09talking head explainer This scene returns to the male subject from the opening, presented in a medium close-up, centered in the frame. He is positioned against the familiar warm olive green wall, with the framed artwork and potted plant visible in the background, maintaining visual continuity. The soft, even lighting illuminates his face, highlighting his light eyes as he speaks directly to the camera, maintaining an open and informative expression. He gestures subtly with his hands to emphasize points. White text overlays the bottom of the screen, explaining "Angi makes money from the eligible professionals who advertise on the app, plus optional memberships to get you discounts on projects." The overall mood is confident and explanatory. The camera holds a static position, providing a clear and steady view of the speaker.
0:14man on couch phone interaction The camera captures a medium shot of the male subject sitting comfortably on a light-colored, possibly beige or off-white, upholstered couch. He is wearing a plain black t-shirt, which contrasts subtly with the muted background. His gaze is directed downwards, focused intently on a dark grey or black smartphone held in both hands, suggesting engagement with the device. Behind him, two minimalist abstract art prints with soft, organic shapes in earthy tones (red, beige, brown) adorn a white wall, adding a touch of modern decor. The lighting is soft and ambient, creating a relaxed indoor atmosphere. The man's body language is casual and contemplative as he interacts with his phone. White text appears overlayed at the bottom: "But for homeowners, browsing and booking?". This shot provides a narrative break from the direct address.
0:16talking head answer This scene immediately cuts back to the male subject in the medium close-up, identical to Scenes 1 and 4. He is centered, facing the camera directly against the olive green wall with the framed art and plant. His expression is now more conclusive and reassuring, providing a direct answer to the implied question from the previous scene. The soft, consistent indoor lighting emphasizes his features. A simple white text overlay states "100% free.", delivering a clear message. The camera maintains its static position, ensuring the viewer's focus remains on the speaker and the key information being conveyed. The confident tone of the speaker is evident in his gaze and slight smile.
0:17screen recording call to action The final scene reverts to a screen recording of the Angi website on a black laptop, similar to Scene 3 but zoomed out slightly to reveal more of the web page layout. The top of the screen shows the URL 'angi.com' and a search bar for services, featuring the numbers '10001' in a location field. Below the search area, various service categories are displayed as red icons (Handyperson, Landscaping, Plumbing, Electrical, Remodeling, Roofing, Painting, Cleaning), followed by "Most in-demand home services in 10001". Further down, specific service cards like "Painting," "Cleaning & Maid Services," "Handyman Service," "Plumbing," "Addition and Remodeling," and "Electrical Service" are listed, each indicating "homeowners interested." The dark laptop keyboard is visible in the lower portion of the frame. White text overlay appears, reading "Check out Angi for your next home project." The overall presentation is clean and user-friendly, consistent with the brand's digital presence, with bright and even screen lighting.
