0:00REI logo fabric
The scene displays a close-up, slightly diagonal view of a green, slightly wrinkled fabric surface, resembling tent material or outdoor gear. A large, stylized light blue text logo, "REI CO-OP", is prominently featured, appearing to be projected or printed onto this fabric. The logo includes a mountain peak graphic above "REI" and "CO-OP" in smaller letters below. The fabric exhibits subtle folds and variations in color, ranging from a vibrant lime green to a darker, olive green, contributing to a natural, textured feel. The lighting appears soft and diffused, highlighting the subtle texture of the material without harsh shadows. The overall color palette is dominated by greens and light blue, creating an outdoorsy and inviting aesthetic. There is no discernible camera movement in this shot.
0:01traffic with text
This scene presents a medium shot of a multi-lane highway, heavily congested with slow-moving or stopped traffic. The perspective is elevated, suggesting a view from an overpass or tall building, looking down onto the road. Numerous cars, primarily dark-colored sedans and pickup trucks, fill the lanes, and many display illuminated red brake lights, emphasizing the traffic jam. The background includes a dark, concrete overpass structure arching overhead and blurred green trees lining the sides of the highway, creating a sense of an urban or suburban environment. The lighting is soft and somewhat muted, contributing to a slightly desaturated color palette of greys, dark greens, and the bright reds of the brake lights. A large, bold white text overlay, "100,000,000", is centrally positioned over the traffic. The camera executes a slow, deliberate zoom-out, gradually expanding the view of the highway and its surroundings.
0:04skateboarder skatepark
The scene captures a dynamic medium shot of a person actively skateboarding within a concrete skate park. The camera is positioned slightly above and behind the skateboarder, looking down and forward as they ride along the curves of the park. The skate park features smooth, light grey concrete surfaces, including ramps and bowls, with distinct sections of vibrant green artificial turf embedded into the concrete, providing visual contrast. The lighting is bright and natural, indicating a sunny day, and casts a clear, elongated shadow of the skateboarder and their board onto the concrete, emphasizing depth and movement. The dominant color palette consists of cool greys and concrete tones, punctuated by the vivid green of the turf and the skateboarder's attire. The skateboarder is in motion, maneuvering their board, and the camera actively tracks their movement, maintaining focus on the subject.
0:05man in cap side profile
This is a tight close-up, side profile shot focusing on the head and upper shoulder of a person. The subject is facing towards the right side of the frame. They are wearing a dark blue baseball cap, which appears slightly worn, and a dark-colored shirt. A neatly trimmed, dark beard is visible along their cheek and jawline. The background is intentionally blurred, showing soft, dappled sunlight filtering through green foliage and hints of a bright blue sky, strongly suggesting an outdoor, natural setting. The lighting is natural, creating gentle highlights on the fabric of the cap and the curve of the shoulder. The color palette is dominated by the deep blues of the attire, contrasted with the verdant greens and bright blues of the softly rendered background. The person appears to be observing something intently off-screen, conveying a sense of focus or contemplation.
0:06man walking field text overlay
The scene opens with a wide shot of a man walking across an expansive, vibrant green grassy field under a bright, partly cloudy blue sky. The camera is positioned at a slightly low angle, looking up towards the man and the vast sky above. In the mid-ground, a dense line of lush green trees forms the horizon, clearly separating the field from the sky. The lighting is bright and sunny, casting a subtle but distinct shadow from the man on the grass. The sky is a vivid blue adorned with scattered white cumulus clouds. Initially, two white, abstract, minimalist icons (a triangle and a bar chart-like shape) appear in the upper center, followed by the white text "Outside" on the left and "in" on the right, positioned slightly above the walking man. These text elements then transition and are intricately incorporated into a large, stylized white number "5" that fills the upper half of the screen. This number "5" is graphically detailed with representations of urban buildings, mountains, trees, and a river within its outlines. The man continues his walk from left to right across the lower third of the frame, providing a sense of scale against the large landscape and evolving graphics.
0:07REI logo final text
This scene displays a minimalist, static shot set against a solid, muted teal-blue background. The REI CO-OP logo is centrally positioned within the frame, rendered in clean white text and icon form. To the left of the main logo, the word "ALL" is presented, and to its right, the word "OUT" appears, both in white capital letters. Below this central arrangement, a website address, "rei.com/outside-in-five", is displayed in smaller white text, precisely centered near the bottom of the frame. The lighting is even and flat, characteristic of graphic overlays, with no discernible shadows or highlights, ensuring maximum clarity. The color palette is restricted to the serene teal-blue background and the crisp white text, creating a clean, professional, and impactful aesthetic.
