0:00product reveal binding rotation The scene opens with a dynamic close-up of a single neon green and black snowboard binding rotating slowly against a pure black background. The binding is primarily matte black with vibrant neon green accents on the baseplate, highback, and straps. Soft, directional lighting highlights the textures and contours of the binding, casting subtle shadows that give it depth without revealing any specific environment beyond the dark void. The Jones logo and FASE 'Fast Entry System' branding are visible at the top center of the screen on a white bar against the black background. White text overlays appear, reading 'The next-generation two-strap snowboard binding' on the right side of the frame. The camera slowly zooms out and rotates around the binding, showcasing its design from multiple angles.
0:05fast entry demonstration 1 This scene provides a close-up, slightly low-angle view of the neon green and black snowboard binding, positioned on a dark, textured surface that resembles a snowboard. The camera is positioned behind the highback of the binding, looking towards the front. A person's foot, encased in a black and grey snowboard boot, swiftly slides into the binding from the right side of the frame. The boot is primarily black with grey sections and a 'thirtytwo' logo. The action is quick and fluid, demonstrating the 'fast entry' mechanism. The lighting remains dramatic, with focused light on the product and boot, contrasting against the dark background. White text overlay 'Fast entry' appears in the center of the frame, emphasizing the product's key feature.
0:08fast entry demonstration 2 The shot is a close-up, angled slightly from the side, focusing on the snowboard binding and the foot securely placed within it. The boot is fully inserted, and the straps are being cinched down with a distinct clicking sound, indicating a secure fit. The binding's neon green baseplate and black straps are prominent, with the 'Jones' logo and 'FASE' branding clearly visible. The snowboard boot, which is black and grey with 'thirtytwo' branding, is snugly fastened into the binding. White text overlay 'Compatible with all snowboard boots' appears on the screen, highlighting the product's versatility. The background remains dark and indistinct, keeping the focus entirely on the product and its interaction with the boot.
0:12true two strap performance A dynamic close-up shot of the snowboard boot fully secured within the neon green and black binding. The camera angle is low, showcasing the connection from the side. The neon green highback rises prominently behind the boot, and both black straps are taut, highlighting the 'two-strap performance'. The 'Jones' logo on the binding and the 'thirtytwo' logo on the boot are clearly visible. The dark background emphasizes the product's sleek design. White text overlay 'True two-strap performance' appears, reinforcing the product's functional benefits. There's a subtle adjustment of the foot within the binding, demonstrating the secure fit and readiness for action.
0:15fast exit demonstration The scene shows a close-up, low-angle view of the snowboard boot quickly disengaging from the neon green and black binding. The camera remains static, capturing the smooth and efficient release mechanism. The boot, still primarily black and grey with 'thirtytwo' branding, is quickly pulled upwards and away from the binding, demonstrating the 'fast exit' feature. The neon green highback and baseplate of the binding are visible as the boot departs. White text overlay 'Fast exit' reinforces the speed and ease of dismounting. The background is dark and nondescript, ensuring full attention is on the product's functionality.
0:18product lineup and call to action The scene transitions to a static, pure black background. The Jones logo and FASE 'Fast Entry System' branding are present at the top center of the screen, against the black background. Three distinct snowboard bindings, all 'Mercury FASE®' models, appear and rotate in sequence. The first binding is primarily black with neon green accents, matching the previous scenes. The second is white and black, and the third is black and teal with an abstract, artistic design on the highback. Each binding is shown in a dynamic rotation, allowing viewers to see them from multiple angles. White text overlays 'Mercury FASE®' and 'Available now' appear, serving as a clear call to action. The lighting is crisp and even, highlighting the details and colors of each binding.
