0:00product close up neck text intro A close-up shot focuses on the lower neck and upper chest of a person with dark skin, wearing a sophisticated gold ball-chain necklace. Two distinct pendants hang from the chain: one is a rectangular, flat gold bar with a deeply etched chevron pattern, shimmering subtly under warm, directional lighting. The second pendant, slightly smaller and overlapping the first, is entirely encrusted with small, glittering diamonds, catching the light brightly. The person's skin is smooth and well-lit. The background is a soft, dark blur, suggesting a dark garment or deep shadow. White text overlays appear: "DAVID YURMAN" in a prominent, elegant sans-serif font, followed by "THE STORY OF CHEVRON" below it in a smaller, lighter font. At the bottom of the frame, white subtitles read "David Yurman Chevron." The overall color palette is rich gold, dark skin tones, and bright white diamonds against a dark, muted background.
0:01product on surface text reveal A slightly pulled-back close-up shot reveals the same exquisite gold necklace and its two pendants (one chevron-patterned gold, one diamond-encrusted) resting on a textured, dark gray, stone-like surface. The lighting is still warm and focused, creating subtle highlights on the gold and diamonds, and casting a soft shadow of the necklace onto the surface, indicating a light source from above and slightly to the left. The background is the same dark, textured surface, extending around the product. New white text overlays appear prominently in the center of the screen: "A SYMBOL OF STRENGTH" stacked vertically. A white arrow graphic points from the text to the chevron pendant, emphasizing its design. The scene evokes a sense of power and quality.
0:02product extreme close up motion An extreme close-up shot focuses intensely on the gold chevron pattern of a piece of jewelry, likely a bracelet or a segment of a larger chain. The camera is positioned very close, showcasing the intricate V-shaped segments of polished gold, which alternate slightly to create depth and texture. The lighting is strong and directed, causing sharp highlights on the edges of the chevron shapes and deep, rich shadows in the crevices, enhancing the metallic gleam. The background is blurred, showing soft, warm bokeh lights, possibly reflections. The camera very slowly pans or dollies upwards, revealing more of the pattern. White subtitles at the bottom read "and David Yurman's relentless pursuit of excellence."
0:03michael b jordan medium close up pensive A medium close-up shot captures actor Michael B. Jordan from the chest up, looking slightly upwards and to his right (viewer's left) with a pensive, slightly serious expression. His eyes are bright and focused. He has a neatly trimmed beard and mustache, and small gold hoop earrings in both ears. He wears a dark, possibly black or deep brown, collared shirt or jacket. Around his neck is the same gold ball-chain necklace with the chevron and diamond pendants seen earlier. The lighting is soft but directed, highlighting his facial features and the necklace. The background is dark and out of focus, suggesting a sophisticated indoor setting. White subtitles at the bottom continue the sentence from the previous scene: "pursuit of excellence."
0:05text goat definition A close-up shot displays typewritten black text on a light gray, subtly textured background, resembling fabric or coarse paper. A bold black line horizontally separates the frame. Below the line, the word "goat" is clearly visible in a classic typewriter font, followed by "un. (you" which is partially cut off. The text has a slightly imperfect, authentic typewriter feel. The lighting is even and bright, casting no discernible shadows. White subtitles at the bottom read "From the French word 'chèvre,' meaning 'goat,'". The scene transitions from the previous one, breaking the flow with an unexpected textual element.
0:06goat horns reveal A bright, high-key shot features the top portion of a goat's head, seen from a slightly elevated perspective, against a stark white background. Only the forehead, ears, and the base of two large, spiraling horns are visible. The goat has mottled gray and white fur around its head, leading up to the textured, ridged horns that curve upwards and outwards. The lighting is very bright and even, creating a clean, almost clinical look that highlights the natural texture of the horns. White subtitles at the bottom repeat "meaning 'goat,'". The image is a literal interpretation of the text from the previous scene, establishing a visual link.
0:07goat horns extreme close up motion An extreme close-up shot focuses on the intricate texture and spiral curve of one of the goat's horns against a bright white background. The horn's surface is detailed with natural ridges and variations in tone, showcasing a rough, organic quality. The camera slowly zooms in or pushes forward, emphasizing the detail and the powerful, twisting form of the horn. The lighting remains bright and even, creating a clear, crisp image. White subtitles at the bottom read "because of the pattern's V-shape resembles horns." The scene connects the natural V-shape of the horns to the chevron pattern.
0:08michael b jordan close up intense A close-up shot of Michael B. Jordan's face, positioned slightly off-center and looking downwards with a very intense, serious, almost determined expression. His brow is slightly furrowed, and his eyes are narrowed, conveying deep concentration or resolve. He still wears the gold necklace with the chevron and diamond pendants, which is slightly visible at the bottom of the frame. The lighting is dramatic, with shadows deepening the contours of his face, particularly around his jawline and eyes, suggesting a strong side light or top light. The background is completely dark and out of focus, drawing all attention to his face. White subtitles at the bottom read "Brought to life with meticulous craftsmanship."
0:10product crafting hands A medium close-up shot focuses on a pair of hands, likely male, with light to medium skin tone, meticulously holding and working on a gold bracelet with a clear chevron pattern. The hands are positioned against a soft, light brown, textured surface that could be leather or a workshop material. One hand holds the bracelet steady, while the other hand gently manipulates it, suggesting a process of crafting or adjustment. The lighting is soft and even, highlighting the golden sheen of the bracelet and the delicate movements of the hands. The background is softly blurred, keeping focus on the hands and the product. White subtitles at the bottom read "with meticulous craftsmanship."
0:11product bracelets stacking A close-up shot captures a white-gloved hand gently placing a stack of various David Yurman bracelets onto a dark, textured, almost slate-like surface. The stack includes several bracelets: one prominent silver bracelet with a smooth, polished surface and a nameplate, another silver bracelet with a classic twisted cable design, and a striking black bracelet adorned with small, sparkling diamonds arranged in a chevron pattern. The white glove provides a stark contrast to the dark bracelets and surface, emphasizing the products. The lighting is dramatic and focused, creating strong highlights on the metal and diamonds, and deep shadows beneath the stack, giving a sense of weight and luxury. The background is a deep, diffused black.
0:12michael b jordan close up smiling direct A close-up shot of Michael B. Jordan, now smiling warmly and looking directly into the camera. His eyes are bright, and his smile is genuine, conveying confidence and approachability. He maintains his neatly trimmed beard and mustache and the small gold hoop earrings. He is still wearing the gold ball-chain necklace with the chevron and diamond pendants, clearly visible against his dark garment. The lighting is softer than the intense previous shot, but still highlights his features, emphasizing a friendly and positive demeanor. The background is a deep, dark blur, keeping the focus entirely on his face and the product. White subtitles at the bottom read "Chevron, still the GOAT."
