0:00close up flannel and logo
A static, tight close-up shot focused on the chest and upper torso area of a person wearing a blue, green, and white plaid flannel shirt. The shirt's black buttons are visible down the center, and the fabric texture is clear. The background is intentionally blurred, showing faint, warm, glowing lights, suggestive of a festive, indoor setting with a Christmas tree. A very indistinct, blurred figure wearing a matching flannel shirt can be vaguely seen in the far left background. The lighting is soft and warm, highlighting the shirt's pattern. The dominant colors are the rich blues, deep greens, and crisp whites of the flannel, complemented by warm yellow-orange hues from the blurred background lights. The brand name 'L.L.Bean' appears prominently in white sans-serif text, centered over the flannel shirt. A large white number '10' then fades into view over the text and flannel, initiating a countdown.
0:02pull back countdown reveal
The camera slowly pulls back and slightly to the left, revealing more of a warm, inviting living room scene. The initial close-up transitions into a medium shot. A large white countdown (from '10' down to '5') overlays the central action. On a light-colored, upholstered couch, two young females are seated, both wearing matching blue, green, and white plaid flannel shirts and blue jeans. The younger girl on the left (with hair in two puffs) is adjusting her shirt and looking towards the right, initially with a somewhat bored expression. The older girl in the middle (with braided hair) is also looking right, appearing more engaged. An adult male, also dressed in the matching flannel and dark jeans, is actively walking into the frame from the right side, gesturing with his hands as if speaking or instructing. In the background to the left, a tastefully decorated Christmas tree with warm, glowing lights and blue and silver ornaments adds a festive touch. To the right, a minimalist wooden bookshelf with decorative items like a white deer figurine and small evergreen trees is visible against a light-colored wall. The overall lighting is soft, bright, and even, creating a cozy atmosphere. The dominant color palette consists of the blues, greens, and whites from the flannel, warm yellows from the tree lights, and neutral tones from the furniture and walls.
0:05family photo countdown
A medium-wide, static shot captures a cheerful family of four (two adults and two children) sitting closely together on a light-colored couch, all coordinated in matching blue, green, and white plaid flannel shirts and jeans. A large white countdown (from '4' down to '1') overlays the scene, diminishing in size and transparency as it counts down. All four family members are posing for a photograph, looking directly at the camera with wide, happy smiles. The adult female on the far left has voluminous curly brown hair and a bright, joyful expression. The young girl next to her (with hair in two puffs) and the teenage girl in the middle (with braided hair) also smile genuinely. The adult male on the far right (with a beard) beams warmly. The background features a warmly lit Christmas tree with blue and silver ornaments on the left, and a wooden bookshelf with festive decorations on the right, maintaining a cozy, holiday ambiance. The lighting is bright, even, and warm, enhancing the joyful and cohesive family portrait.
0:10family reaction and call to action
The scene begins as a continuation of the medium-wide shot, immediately after the implied 'flash' of a camera. The family on the couch relaxes from their posed smiles into natural reactions, laughing and talking. The adult female on the left gestures with her hands as she speaks animatedly, while the children smile and watch. The adult male on the right initially smiles, then begins to stand up and walk towards the camera, his body gradually filling the frame as the camera smoothly pushes in. The focus shifts from the entire family to a close-up of the male's flannel shirt as he approaches. The background elements – the Christmas tree and bookshelf – remain visible but become increasingly blurred as the camera moves closer to the subject's torso. The lighting remains consistently warm and inviting. As the shot tightens on the flannel, the white text 'SHOP FLANNEL' appears prominently in the center of the screen, serving as a clear call to action. The dominant colors transition back to the blues, greens, and whites of the flannel shirt.
