0:00pharmacist intro title card
A medium shot frames a male pharmacist from the chest up, centered in the frame, wearing a crisp white lab coat over a light blue collared shirt. He has short, dark, neatly styled hair and a well-groomed beard, looking directly into the camera with a calm and neutral expression. The background is a soft blur of a pharmacy environment, showing shelves and hints of red CVS branding. The lighting is bright and even, casting no harsh shadows. Overlaid on his chest, within a white rectangular outline with rounded corners, is the text "On The Beat" in a simple white font, with a small red heart icon above the word "The". This text serves as an introductory title card for the segment. The dominant colors are white, light blue, and red, creating a clean and professional atmosphere. He maintains a steady gaze.
0:02pharmacist answers question
This scene continues the medium shot of the male pharmacist, maintaining the same framing and professional posture as he speaks directly to the camera. The background remains a soft, blurred pharmacy aisle with hints of red CVS branding. The lighting is consistent, providing bright and even illumination. A white speech bubble graphic, typical of social media comments, appears in the lower-left portion of the screen. Inside the speech bubble, a generic user icon is shown next to the question "Do I need a flu shot every year?". Below the speech bubble, the text "Justin" is displayed prominently, followed by "CVS Pharmacist | 12 Years". The pharmacist actively speaks, with subtle changes in his facial expression to convey earnestness and clarity as he explains information about flu shots. The overall color palette is dominated by white, light blue, and subtle reds, maintaining a clean and informative visual tone.
0:22animated heart logo
The scene transitions to a pure, bright white background. Centered on the screen is a minimalist red heart logo. The heart gently pulses, expanding and contracting slightly, giving it a soft, organic animation. The lighting is stark and uniformly bright, emphasizing the clean, crisp edges of the logo. There are no other elements or text on screen, allowing the simple, animated heart to be the sole focal point. The color palette is solely red and white, creating a clean and impactful visual effect.
0:23cvs pharmacy logo
The scene displays the CVS Pharmacy logo prominently in the center of a pure, bright white background. The logo consists of a solid red heart shape, followed by the letters "CVS" in bold, capital, red sans-serif font. Directly beneath "CVS", the word "pharmacy®" is presented in a slightly smaller font size and a lighter shade of red, also in sans-serif, with the registered trademark symbol. The overall aesthetic is clean, minimalist, and brightly lit, ensuring high contrast and readability of the brand elements. The simplicity of the composition focuses all attention on the brand identity.
