0:00split screen work life intro The scene opens with a split-screen. On the left, a Caucasian male in his late 20s or early 30s with short, dark brown hair and a neatly trimmed beard sits comfortably on a large, light brown leather sofa. He's wearing a dark charcoal grey long-sleeve polo shirt and light grey athletic-style pants, with white sneakers on. He is intently looking at a silver laptop resting on his lap, seemingly working. The background shows a modern living space with a large window revealing lush green foliage outside, and a dark bookshelf with decor on the left. On the right side of the screen, the same male model, dressed in a white t-shirt and the same light grey pants, is outdoors at what appears to be a fairground or theater entrance, characterized by a large, vintage-style marquee sign with colorful letters in the background. He is adjusting his hair with one hand and has a dark jacket slung over his shoulder, suggesting he's transitioning from work to leisure. The overall lighting is bright and natural. White text overlays the bottom of the screen: "Meet the pants that can handle your 9 to 5 grind". The split screen layout immediately contrasts work and leisure activities.
0:01split screen work life extended This scene is a continuation of the previous split-screen, maintaining the same visual setup. On the left, the Caucasian male remains seated on the light brown leather sofa, engaged with his silver laptop, wearing a dark charcoal polo and light grey pants. On the right, the same model continues to adjust his hair while standing outdoors in front of a colorful marquee sign, wearing a white t-shirt and light grey pants. The lighting remains bright and natural across both sides. More white text appears on the screen, adding to the previous overlay: "your 9 to 5 grind" and "your 5 to 9 life". The contrast between work and leisure, facilitated by the versatile pants, is further emphasized through the text.
0:02man in office standing The camera captures a full body shot of a well-built Caucasian male in his late 20s or early 30s. He stands in what appears to be an office or commercial setting, with a light brown wooden door and white walls visible in the background. He is wearing a black short-sleeved collared shirt, light grey athletic-style pants, and a black belt with a prominent 'GG' logo buckle. His hands are slightly bent at the elbows, resting just above his hips, creating a somewhat posed stance. He looks down at his feet, his facial expression neutral, showcasing the fit of the pants. The lighting is even and bright, possibly from overhead office lights. Bold white text with a red outline appears in the center of the frame, stating: "FORGET EVERYTHING".
0:04man unbuttoning pants A medium shot focuses on the lower torso and legs of a Caucasian male. He is wearing a simple white short-sleeved t-shirt and sleek black athletic-style pants. He stands slightly turned to the side, with his right hand unbuttoning and pulling down the zipper of his pants, demonstrating their flexibility and ease of wear. His left hand is placed casually in his left pocket. The background is a simple, light-colored wooden wall, ensuring the focus remains on the product. The lighting is soft and even, highlighting the fabric's texture. White text with a red outline is prominently displayed over the pants, reading: "YOU KNEW ABOUT".
0:05hand in pocket close up A close-up shot focuses on a male hand smoothly sliding into the side pocket of light beige athletic-style pants. The fabric of the pants appears soft and slightly textured, demonstrating the functional and comfortable design of the pockets. The background is a plain, light grey wall, putting all emphasis on the product and the action. The lighting is bright and even, highlighting the color and texture of the pants. White text with a red outline is centrally placed, reading: "THE INTO THE AM".
0:06man stepping out door A medium shot captures a Caucasian male, approximately 20-30 years old, with short dark hair and a beard, stepping out of a doorway into what appears to be an outdoor or transitional space. He is wearing a stylish green collared shirt with a subtle pattern and light beige athletic-style pants, paired with clean white sneakers. He has his hands in his pockets, exuding a casual yet confident demeanor. The background features a partially open door frame, with glimpses of indoor space and some green foliage from a plant visible to the left. The lighting is bright and natural, suggesting daylight. White text with a red outline is superimposed over the lower part of his body: "ALL DAY PANTS ARE".
0:07man running in place A full body shot features a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, performing a light running-in-place action. He is dressed in a simple olive green short-sleeved t-shirt and light beige athletic-style pants, paired with white sneakers. He is actively moving his arms and legs as if jogging, demonstrating the pants' flexibility and freedom of movement. The background is a clean, plain white studio wall, ensuring no distractions from the model or the product. The lighting is bright, even, and studio-like. White text with a red outline is prominently displayed across his lower body: "A GAME CHANGER.".
0:08stretching waistband close up A close-up shot focuses on a male hand stretching the waistband of light beige athletic-style pants. The hand gently pulls the fabric outwards, emphasizing the elasticity and comfort of the waistline. The pants appear well-constructed with visible stitching details. The background is a plain, light grey studio wall, maintaining a clean and focused visual. The lighting is bright and even, highlighting the texture and stretch of the fabric. White text with a red outline appears over the pants: "THEY FEATURE A SOFT,".
0:09stretching grey fabric close up A close-up shot captures a male hand stretching the fabric of light grey athletic-style pants. The hand grasps the material on the thigh and pulls it, demonstrating the four-way stretch capability. The fabric appears smooth and slightly structured, indicating durability while maintaining flexibility. The background is a clean, plain white studio wall, ensuring the product is the sole focus. The lighting is bright and uniform, emphasizing the fabric's texture and stretch. White text with a red outline is overlaid on the pants: "4-WAY STRETCH".
0:10stretching olive green fabric ankle close up A close-up shot focuses on a male hand stretching the fabric of an olive green athletic-style pant leg near the ankle. The hand pulls the material away from the leg, showcasing the elasticity and comfortable fit around the lower leg. A white sneaker is partially visible at the bottom of the frame. The fabric appears soft, smooth, and flexible, conforming to the leg while allowing for movement. The background is a plain, light grey studio wall, highlighting the product. Bright, even studio lighting illuminates the scene. White text with a red outline is placed over the pants: "FABRIC THAT'S".
0:12man stretching leg A full body shot captures a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, performing a dynamic stretch. He stands on one leg, bending the other leg at the knee and bringing it up towards his chest, holding it with both hands. He is wearing a white short-sleeved t-shirt and black athletic-style pants, paired with white sneakers. This action dramatically demonstrates the extreme flexibility and range of motion allowed by the pants. The background is a plain, clean white studio wall, ensuring no visual distractions. The lighting is bright, even, and characteristic of a studio setup. White text with a red outline is overlaid on his lower body: "INCREDIBLY".
0:12man walking subway platform A medium shot follows the lower body of a Caucasian male as he walks along a subway platform. He is wearing light grey athletic-style pants and white sneakers, with a glimpse of a darker upper garment, possibly a t-shirt. The pants retain a sharp, professional crease and fit even as he walks. The environment suggests an urban setting, with a dark, textured wall and the yellow tactile paving strip of a subway platform visible. The lighting is dim and ambient, characteristic of an underground station. White text with a red outline is overlaid on his legs: "BUT IT STILL HOLDS".
0:13man walking street coffee A full body shot shows a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, walking confidently on a sunlit street. He is wearing a stylish black long-sleeved polo shirt and olive green athletic-style pants, paired with clean white sneakers. He holds a white disposable coffee cup in his right hand and has his left hand casually in his pocket, looking forward with a relaxed yet polished expression. The background features a quaint street with a white building, potted plants, and an 'Instagram' chalkboard sign, suggesting a boutique or cafe area. Overhead, holiday decorations (a red bow) are visible on a lamppost. The lighting is bright and sunny, creating a pleasant outdoor atmosphere. White text with a red outline is overlaid on his lower body: "PROFESSIONAL LOOK".
0:14man sitting outdoors A medium shot frames a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, sitting casually outdoors. He is wearing a black short-sleeved polo shirt, light grey athletic-style pants, and stylish sunglasses, paired with white sneakers. He sits with his left arm resting on his knee and his right arm resting on the armrest of a light-colored outdoor chair. His gaze is directed slightly off-camera, with a cool, confident expression. The background suggests a sunny outdoor patio or balcony, with glimpses of sky and lush green and purple foliage. The lighting is bright and natural, indicating warm weather. White text with a red outline is overlaid on his lower body: "ALL DAY LONG.".
0:15man adjusting waistband hoodie A medium shot focuses on the torso of a Caucasian male, in his late 20s or early 30s, adjusting his waistband. He is wearing a black ribbed hoodie and dark grey athletic-style pants. His hands are positioned at the sides of his waist, gently pulling at the fabric, highlighting the fit and comfortable waist design. The background is a plain, light grey studio wall, ensuring the product is the central focus. The lighting is bright and even, accentuating the details of the fabric and fit. White text with a red outline is overlaid on his upper thighs: "THEY'RE PERFECTLY".
0:16man sitting on white block A full body shot captures a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, sitting down on a large white rectangular block. He is wearing a white short-sleeved t-shirt and black athletic-style pants, paired with white sneakers. His posture is dynamic, as he shifts his weight to sit, demonstrating the pants' ability to move and flex without restriction or discomfort during everyday actions. The background is a plain, clean white studio wall, providing a minimalist setting. The lighting is bright and even, typical of a studio. White text with a red outline is overlaid on his lower body: "AND INCLUDE".
0:17man sunset overlay A medium shot captures the torso of a Caucasian male, in his late 20s or early 30s, standing with his hands in his pockets. He is wearing a black hoodie and dark grey athletic-style pants. Overlaying the scene is a vibrant orange and yellow gradient, mimicking a sunset or sunrise, which obscures the upper part of his body and creates a moody, evocative atmosphere. The background, though mostly hidden, appears to be a plain studio wall. The lighting shifts from the vibrant overlay to a darker, more shadowed illumination on the pants. White text with a red outline is overlaid on his lower body: "MOISTURE-WICKING".
0:18man standing hands in pockets A full body shot features a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, standing casually with both hands in his pockets. He is wearing a white short-sleeved t-shirt and black athletic-style pants, paired with clean white sneakers. He stands confidently, looking directly at the camera with a friendly smile, showcasing the relaxed fit and sharp appearance of the pants. The background is a plain, clean white studio wall, providing a neutral backdrop. The lighting is bright and even, characteristic of a studio setup. White text with a red outline is overlaid on his lower body: "TO KEEP YOU COOL.".
0:19legs black pants white shoes A medium shot focuses solely on the lower body of a person, showcasing their legs and feet. The person is wearing black athletic-style pants that are perfectly tailored, ending just above white sneakers. The pants appear to have a slight taper, creating a modern and clean silhouette. The fabric looks smooth and durable. The background is a plain, light grey studio wall, ensuring the pants are the central focus. The lighting is bright and even, highlighting the color and texture of the garment. White text with a red outline is overlaid on the pants: "AVAILABLE IN A RANGE".
0:20legs grey pants white shoes A medium shot focuses solely on the lower body of a person, showcasing their legs and feet. The person is wearing light grey athletic-style pants that are well-fitted and tapered, ending just above clean white sneakers. The fabric of the pants appears soft and flexible, yet maintains a crisp look. The background is a plain, light grey studio wall, allowing the pants to be the central visual element. The lighting is bright and even, emphasizing the subtle color and texture of the garment. White text with a red outline is overlaid on the pants: "OF COLOURS,".
0:21man bending adjusting pants outdoors A full body shot captures a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, bending over to adjust his light grey athletic-style pants. He is wearing a dark grey graphic t-shirt and white sneakers. He bends at the waist, placing his hand on his thigh, demonstrating the pants' flexibility and comfort during active movement. He looks towards the camera with a slight smile. The background is a lush outdoor setting with large green tropical plants and a stone wall. The lighting is bright and natural, indicating a sunny day. White text with a red outline is overlaid on his lower body: "PAIRING PERFECTLY".
0:22man adjusting polo collar A medium shot frames a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, adjusting the collar of his black long-sleeved polo shirt. He is wearing light brown athletic-style pants and white sneakers. He stands with a composed, professional demeanor, looking slightly off-camera. The background is a clean studio setup with a white wall on the right and a dark grey wall on the left, creating a subtle contrast. The lighting is bright and even, highlighting the details of his outfit. White text with a red outline is overlaid on his lower body: "POLOS, AND JACKETS.".
0:23man in flannel jacket A full body shot captures a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, standing confidently. He is wearing a grey and black plaid flannel jacket over a white t-shirt, paired with dark blue athletic-style pants and white sneakers. His hands are casually placed in his jacket pockets, and he looks directly at the camera with a relaxed and approachable expression. The background is a plain, light grey studio wall, providing a clean backdrop. The lighting is bright and even, typical of a studio. White text with a red outline is overlaid on his lower body, continuing from the previous scene: "POLOS, AND JACKETS.".
0:24quad split screen customer personas A quad split-screen displays four different Caucasian males, each in a separate square, wearing the athletic-style pants in various colors and settings. Top-left: A male in a green polo and light grey pants stands in a modern living room. Top-right: A male in a black puffer jacket and dark grey pants stands in a bright room with abstract art. Bottom-left: A larger-built male in an olive green polo and light beige pants stands in a rustic, wooden-paneled room. Bottom-right: A male in a green t-shirt and black pants takes a mirror selfie in a bedroom with a cowhide rug. This scene emphasizes the pants' universal appeal and fit for different body types and styles. The lighting varies per square, reflecting natural or interior lighting. White text with a red outline is overlaid in the center, reading: "FOUR TIMES ALREADY".
0:25man adjusting back pocket A close-up shot focuses on the rear of a Caucasian male, in his late 20s or early 30s, as he adjusts the back pocket of his olive green athletic-style pants. He wears a light grey graphic t-shirt. His hand slides into the pocket, highlighting its functionality and sleek design. The pants are well-fitted, accentuating the form. The background is a plain, light grey studio wall, maintaining a clean visual. The lighting is bright and even, bringing out the texture of the fabric. White text with a red outline is overlaid on his lower back: "SO GRAB YOUR".
0:26man stretching thigh seated A medium shot captures a Caucasian male, in his late 20s or early 30s, with short dark hair and a beard, sitting and stretching the fabric of his light grey athletic-style pants on his thigh. He is wearing a dark blue jacket over a white t-shirt. He pulls the fabric outwards, demonstrating its impressive elasticity and comfortable feel even when seated. The background is a plain, light grey studio wall, ensuring full focus on the product feature. The lighting is bright and even. White text with a red outline is overlaid on his thigh: "PERFECT COLOR".
0:27man legs walking conclusion A medium shot focuses on the lower body of a person, showcasing their legs and feet as they walk purposefully. The person is wearing olive green athletic-style pants and clean white sneakers. The pants move fluidly with each step, demonstrating their lightweight nature and comfortable fit for dynamic activity. The background is a plain, light grey studio wall, providing a clean and unobstructed view. The lighting is bright and even. White text with a red outline is overlaid on the pants: "BEFORE THEY'RE GONE!".
0:28logo reveal end card The scene displays a static, minimalist shot of the brand's logo. The logo, in bold black typography, features stylized interlocking letters 'I' and 'A' forming a geometric design, with the text 'INTO THE AM' written clearly beneath it. The logo is centered on a plain, light grey background. The lighting is bright and even, making the logo stand out sharply. There are no other elements or distractions in the frame.
