0:00product intro stack The scene opens with a softly blurred, warm-toned background featuring several white "Highland Glacial Clay Pomade" tins. In the center, a clear, white rounded rectangle overlay acts as a frame, showcasing three distinct product tins in sharp focus. One tin is angled, prominently displaying its side profile and the top of its lid, which features the brand name "HIGHLAND" and the distinctive deer antler logo in gold. The other two tins are stacked behind it, slightly less visible but still clearly products. The lighting is soft and inviting, with warm undertones. A white text overlay "We set out to make the" appears at the bottom of the screen. The overall aesthetic is clean, natural, and premium, immediately introducing the product in an appealing manner.
0:01product label closeup An extreme close-up shot focuses intensely on the lid of a "Highland Glacial Clay Pomade" tin. The crisp white surface of the lid prominently features the brand's complete labeling. "GLACIAL CLAY POMADE" and "HIGHLAND" are clearly legible, along with the "SUSTAINABLY CRAFTED" tagline and precise product details like "2.1oz | 61ml", "LOW SHINE", "MEDIUM HOLD", and "HEALTH CONSCIOUS BOULDER, COLORADO". The iconic gold deer antler logo is centered below "HIGHLAND". The background is a soft, warm brown blur, providing a stark contrast that highlights the product's details. The lighting is bright and even, emphasizing the clean design and textual information. A white text overlay "healthiest, high-performance" continues from the previous scene.
0:02man styling hair down This close-up shot captures a man's hands vigorously running through his dark, wavy hair, pushing it upwards and styling it. His face is partially visible, angled downwards, showing his brow furrowed slightly in concentration or effort. He has fair skin and a short, neatly trimmed beard. The background is indistinct and light-colored, suggesting a simple, neutral environment like a bathroom or salon, maintaining focus on the action. The lighting is soft, highlighting the texture of his hair and the dynamic movement of his hands. A white text overlay "styling pomade" appears, reinforcing the action. The focus is entirely on the hair and the act of styling.
0:03man profile styled hair A medium shot captures a young adult male in a three-quarter profile, looking towards the right side of the frame with a contemplative expression. His dark, side-parted hair is neatly styled and appears to have some volume and shine, showcasing the product's effect. He has a clean-shaven face and fair skin. He is wearing a dark, possibly navy or black, collared jacket or shirt over a lighter, possibly white, garment. The background is a plain, bright white or very light grey, offering a clean, minimalist aesthetic that keeps the focus on the man's styled hair and composed expression. A white text overlay "in existence." is present at the bottom, concluding the voiceover statement.
0:04man walking profile This medium shot features a young adult male walking from left to right across the frame, captured in a clear side profile. His dark hair is styled back, appearing slightly wet or product-enhanced, maintaining a slick yet natural look as he moves. He is wearing a simple grey t-shirt. The background is a textured, light grey concrete wall, providing a modern, urban, and somewhat stark setting. The man's movement is fluid and purposeful, and the camera follows him slightly with a subtle pan. The overall lighting is natural and even, highlighting the contours of his face and the texture of his hair against the simple backdrop.
0:05hand picking up product An overhead, close-up shot focuses on a light-skinned hand reaching down to pick up a single "Highland Glacial Clay Pomade" tin from a dark, smooth surface. The tin is white with the gold deer logo and black/brown text clearly visible on its lid, showcasing the brand name "HIGHLAND" and product details. The background is uniformly dark and out of focus, drawing all attention to the interaction between the hand and the product. The lighting is direct and bright, making the tin stand out. A white text overlay "It's not hard to tell that" appears at the bottom. The movement is precise and deliberate, emphasizing the ease of handling the product.
0:05opening product tin This close-up shot captures a pair of light-skinned hands as they meticulously open a white "Highland Glacial Clay Pomade" tin. One hand holds the base of the tin securely, while the other unscrews and lifts the lid, revealing the light grey, clay-like product inside. The product has a smooth, slightly matte texture, and its surface is undisturbed. The background is a simple, blurred light grey or white, ensuring the focus remains entirely on the product and the hands' precise action. The lighting is bright and even, clearly illuminating the details of the hands and the product's inviting appearance. A white text overlay "it's the most" is visible at the bottom of the screen.
0:06barber styling client hair OTS An over-the-shoulder shot provides a close-up view of the back of a male client's head, seated in a salon chair. A barber's hand, with short, well-kept nails, is seen meticulously applying and working product into the client's short, dark, textured hair. The hair is neatly trimmed on the sides and back, with more volume on top, indicating a modern, styled cut. The client is wearing a dark grey barber's cape, common in salon settings. The background is slightly blurred but suggests a bright, modern salon environment with soft, even lighting, possibly from overhead sources. A white text overlay "natural product in the salon." is displayed. The focus is on the professional application of the styling product and the detailed work of the barber.
0:08barber and client mirror shot A medium shot captured through a mirror shows a male barber styling the hair of a male client. The barber stands directly behind the client, his hands actively working through the client's dark, wavy hair, adding volume and definition. The client, with a neat beard and short dark hair, faces the mirror, looking forward with a neutral, slightly focused expression. The barber has a beard and dark hair and looks towards the client's reflection, maintaining eye contact in the mirror. Both are wearing dark, possibly black, t-shirts or salon attire. The background is a clean, light-colored wall. The lighting is bright and even, typical of a salon, and emphasizes the professional interaction and detailed styling process. A white text overlay "I think having natural" appears at the bottom.
0:10stylist talking head This medium close-up features a woman with long, vibrant red, wavy hair and full bangs, speaking directly to the camera with an articulate and earnest expression. She has a nose ring and distinctive tattoos on her arms, which are partially visible, adding to her unique style. She is wearing a dark, possibly black, top. Her expression conveys authority and experience in her field. The background is subtly blurred, dark green or grey, allowing her to stand out without distraction. The lighting is soft and warm, flattering her features and creating an inviting atmosphere. A graphic overlay with her name and title "Emily Master Stylist, HAUS Salon" is positioned at the bottom left, alongside the white text overlay "products on the shelf", further establishing her credibility.
0:13product shelf display A close-up shot showcases a variety of "Highland" hair products neatly arranged on a clear glass shelf, creating an organized and attractive retail display. Prominently featured are white cylindrical tins of "GLACIAL CLAY POMADE", along with white and yellow boxed packaging for "GLACIAL CREAM" and "THE WASH". Each item's label is clearly legible, displaying the "HIGHLAND" brand name and distinctive deer logo. The boxes list product benefits like "LIGHT CONTROL / MATTE FINISH" and "WHAT IS INSIDE". The background is a warm, softly blurred brown, creating a clean retail display aesthetic. Bright, even lighting illuminates the products, highlighting their packaging design and vibrant brand colors. A white text overlay "is very important to our customers," is at the bottom, with the "Emily Master Stylist, HAUS Salon" graphic still present, linking the product to professional endorsement.
0:15scooping product closeup This close-up shot focuses intently on a light-skinned hand, with short, neat fingernails, using a finger to scoop a small amount of the light grey, clay-like product from a white "Highland Glacial Clay Pomade" tin. The product's dense, slightly granular texture is clearly visible as it's lifted from the tin, showcasing its unique consistency. The hands are holding the tin steadily against a blurred, light-colored background, ensuring maximum focus on the product interaction. The lighting is bright and even, providing a clear view of the product's consistency and color. A white text overlay "and that's why Highland really stands out." is shown at the bottom, reinforcing the product's distinctive qualities. The action demonstrates the product's tactile quality and ease of use.
0:17stylist clapping hands A medium shot captures a woman with long, vibrant red, wavy hair and full bangs, clapping her hands together, creating a slight cloud of dust or powder, possibly from residue of a product. She has visible tattoos on her arms and is wearing a white t-shirt under a grey vest, indicating a casual yet professional style. She is looking slightly off-camera to the left with a pleasant, engaged expression, conveying enthusiasm. A large green leafy plant is partially visible in the left foreground, adding a touch of natural color and depth. The background features blurred windows, suggesting a salon or well-lit interior. The lighting is soft and natural. The graphic overlay "Emily Master Stylist, HAUS Salon" remains visible, alongside the text "Every client I used it on,", linking her reaction to client experience.
0:19stylist and client happy This medium shot is captured through a mirror, showing a female stylist with long, red, wavy hair and visible arm tattoos, standing behind a smiling female client. The stylist is gently running her hands through the client's dark, wavy hair, which frames her face beautifully, indicating a final styling touch. The client is looking into the mirror with a radiant, happy smile, wearing a white knitted top, clearly satisfied with the result. The background, seen beyond the mirror's reflection, consists of large windows, letting in bright, natural light, creating an open and airy salon atmosphere. The overall mood is positive and professional, strongly highlighting client satisfaction and the effectiveness of the styling. A white text overlay "loved it." is displayed, emphasizing the positive feedback.
0:21man smiling profile hair A medium close-up, side profile of a man with dark, swept-back hair, which appears to be styled with the product, showing its hold and natural finish. He is running his hand through his hair while looking towards the right with a wide, genuine smile, conveying satisfaction and confidence. He has a neatly trimmed beard and fair skin. He is wearing a dark grey t-shirt, which keeps the focus on his face and hair. The background is a plain, bright white, which makes his features and the texture of his hair stand out prominently. The lighting is soft and even, emphasizing his positive expression and the natural, effortless look of his styled hair. A white text overlay "It sells like crazy," is visible at the bottom.
0:22man talking head smiling This medium close-up is a talking head shot of the same man from the previous scene, now looking directly at the camera with a confident and engaging smile. His dark, swept-back hair is perfectly styled, maintaining its shape and volume, and his neatly trimmed beard frames his face, adding to his mature look. He has fair skin and his eyes convey warmth and sincerity as he speaks. He is wearing a dark grey t-shirt. The background is a plain, bright white, providing a clean and distraction-free setting that highlights the subject. The lighting is soft and even, highlighting his features and cheerful expression, making him appear trustworthy and approachable. A white text overlay "I've never had somebody buy it" is displayed, setting up an anecdote about customer loyalty.
0:24man serious hair styling A medium close-up, side profile of a man with dark, medium-length hair that is swept back and appears damp or freshly styled, showing a natural, pliable hold. He is running his hand through his hair, with a serious and focused expression, looking intently into an unseen mirror or reflection, indicating a careful self-assessment. He has fair skin and prominent eyebrows, with slight stubble on his face. The background is a blurred, muted grey or beige, suggesting an indoor setting like a bathroom. The lighting is soft but slightly directional, creating subtle shadows that add depth to his contemplative look. A white text overlay "and then not buy it again." appears at the bottom, concluding the previous speaker's thought about repeat customers.
0:26woman scooping product A close-up shot focuses on a woman's hands as she uses her finger to scoop a small amount of the light grey, clay-like product from a white "Highland Glacial Clay Pomade" tin. Her hands have natural, short nails and appear well-maintained. She is wearing a light-colored, possibly beige or cream, knitted sweater and blue jeans, which are partially visible in the blurred background, suggesting a casual, everyday setting. The background is simple and light-colored, ensuring the product and hands remain the focal point. The lighting is soft and even, clearly showing the product's texture and the hands' smooth movements. A white text overlay "When we use products," is present at the bottom, introducing a new point about product safety and absorption.
0:28woman bun reflection An over-the-shoulder shot captures the back of a woman's head, revealing her perfectly styled, sleek bun made of blonde and brown hair. She is looking into a mirror, and her reflection, slightly blurred, shows her face as she touches her hair near her ear, perhaps adjusting or feeling the texture. She is wearing small, delicate gold hoop earrings and appears to be wearing a dark top. The background is a bright, plain white or light grey, ensuring the focus remains on her hair and the action of styling. The lighting is bright and even, highlighting the sheen and neatness of her hairstyle, suggesting a polished and elegant look. A white text overlay "we're absorbing" is shown at the bottom, linking her action to the ongoing discussion about product ingredients and absorption.
0:30placing product on counter This close-up shot shows a light-skinned hand gently placing a white "Highland Glacial Clay Pomade" tin onto a dark, glossy counter surface. A white sink basin is partially visible in the upper left background, indicating a bathroom or salon setting, a typical place for hair product usage. The tin's lid is clearly visible, showcasing the "HIGHLAND" brand name and deer logo in gold and brown on a white background, reinforcing brand identity. The lighting is bright and focused, creating a slight reflection on the dark counter, highlighting the product's presence. A white text overlay "any chemicals too," is present at the bottom, continuing the discussion about product ingredients. The action is careful and deliberate, suggesting a respectful handling of the product.
0:31scooping product again An extreme close-up shot focuses on a light-skinned hand using a finger to scoop a generous amount of the light green-grey, clay-like product from a white "Highland Glacial Clay Pomade" tin. The product has a very thick, almost pasty consistency, and the texture is highly detailed as it's lifted, emphasizing its unique formulation. The hand is holding the tin firmly, and the background is a blurred, plain white or light grey, ensuring intense focus on the product itself. The lighting is bright and even, intensely highlighting the product's color and texture, making its quality evident. A white text overlay "so I think it's very important," is shown at the bottom, leading into the importance of natural ingredients. This shot emphasizes the product's unique consistency and natural appearance.
0:32man talking head confident This close-up is a talking head shot of a male, looking directly at the camera with a confident, slightly smiling expression. He has dark, short, wavy hair, a well-groomed beard, and striking blue eyes. He raises his hand to lightly touch his hair as he speaks, a natural gesture of confidence and emphasis. He is wearing a plain grey t-shirt. The background is softly blurred, possibly a light grey wall, creating a clean and professional setting that keeps the focus on the speaker. The lighting is soft and even, illuminating his face and accentuating his expression of assurance and sincerity. A white text overlay "after doing hair" is displayed, introducing his professional experience.
0:34barber hand on client head overhead An overhead, close-up shot focuses on the back of a man's head, displaying his short, dark, neatly styled hair with a clean fade on the sides. A light-skinned hand, with short, manicured fingernails, is gently pressing down on the top of his head, suggesting a final styling touch or checking the hold of the product. The background is a very softly blurred salon environment with warm, diffuse lighting, creating a comfortable and professional atmosphere. A white text overlay "for 14 years," is visible at the bottom, providing context for the speaker's experience. The shot emphasizes the professional grooming aspect and the quality of the haircut and styling.
0:35barber styling client hair extreme close up An extreme close-up shot focuses intensely on the top of a man's head, highlighting his short, dark, textured hair which is being gently ruffled and styled by a pair of hands. The hands, with short nails, are moving through the hair, giving it volume and definition, showing the product's ability to create texture. In the blurred background, a man's face, likely the barber, is faintly visible, wearing glasses and a beard, indicating the presence of a professional. The lighting is bright and directed, emphasizing the texture of the hair and the meticulous styling process. A white text overlay "to care about what I'm" appears, continuing the narrative about the importance of product ingredients.
0:36hand holding product final A medium close-up shot features a light-skinned hand holding a white "Highland Glacial Clay Pomade" tin directly in front of the camera. The tin's lid is prominently displayed, showing the "HIGHLAND" brand name, the gold deer antler logo, and other product details like "GLACIAL CLAY POMADE", "LOW SHINE", "MEDIUM HOLD", and "BOULDER, COLORADO". The background is dark and softly blurred, making the product stand out as the central focus. The lighting is even and highlights the product's clean design and branding, suggesting a premium and trustworthy item. A white text overlay "putting on people's skin and on my own skin." is displayed at the bottom, emphasizing the product's natural and skin-friendly properties. This shot serves as a final, strong visual statement about the product's quality.
