0:00beach playtime expedia logo
A vibrant medium shot captures a lively beach scene, presented from a slightly elevated perspective looking down towards the expansive ocean. The foreground is dominated by soft, golden-brown sand, marked with numerous footprints, suggesting recent activity. To the right, a rudimentary sandcastle-like structure is visible, accompanied by a small red plastic bucket and a yellow spade, hinting at children's play. In the mid-ground, three individuals are engaged in activity near the gentle, turquoise waves of the ocean. A young child is crouched beside the sand structure, seemingly absorbed in play. To their right, an adult figure, dressed in a vertical yellow and blue striped t-shirt and dark shorts, is actively involved in a game, possibly throwing or catching an object, with their back partially turned towards the camera. Further to the left, closer to the water's edge, another person in a light-colored swimsuit is seen walking, their back to the viewer. The background features the vast, light blue ocean extending towards a soft, hazy horizon, beneath a sky dotted with scattered white clouds. The scene is bathed in bright, natural light, typical of a sunny day. Overlaid prominently in the upper-middle section of the frame is a semi-transparent white 'Expedia' logo, accompanied by its distinctive orange arrow icon. The overall color palette is warm, featuring the rich yellows and browns of the sand, the refreshing blue-greens of the ocean, and the serene whites of the sky and logo.
0:01animated text features
The entire vertical frame is filled with a bright, solid yellow background, creating a clean and impactful visual. Three elongated, pill-shaped buttons, outlined in a thin black stroke, appear sequentially and are centrally aligned on the screen. Initially, all buttons feature white text. The first button, positioned at the top, displays 'Price drop protection'. After a brief moment, it animates to reveal a small, distinct shield icon to the left of the text, and its background swiftly transitions to a solid dark blue, while the text remains white. The second button, located in the middle, initially reads 'Get support fast'. It then animates to show a small chat bubble icon alongside the text, and its background also changes to a solid dark blue. The third button, at the bottom, first displays 'Earn twice'. It subsequently animates to incorporate a small starburst icon, and its background similarly turns dark blue. Following the button animations, small, subtle grey text appears in the lower section of the screen, providing additional information: first, 'Available for a fee on flights. Terms apply.', then below that, 'Miles and rewards will apply to eligible bookings.', and finally, 'That's the Expedia edge™'. The animation sequence is smooth, drawing attention to each feature in turn. The overall aesthetic is modern, clean, and informative.
0:06coastal vista call to action
A breathtaking wide shot showcases a stunning Mediterranean-style coastal landscape, captured from a high vantage point that looks down upon the tranquil sea. The frame is dominated by rugged, dramatic rock formations and towering cliffs that descend sharply into the crystal-clear, deep turquoise ocean. The water surface is calm, reflecting the clear sky above with subtle ripples. In the lower-left foreground, the vibrant green fronds of a palm tree add a touch of lush tropicality and visual depth. On the right side, a terraced area near the water features several pristine white beach umbrellas, suggesting the presence of a secluded resort or beach club. The sky above is a brilliant blue, adorned with soft, wispy white clouds, indicating a beautiful, sunny day. The dominant colors in this scene are the striking blues and greens of the ocean and foliage, harmoniously contrasted with the earthy, natural tones of the rock formations and the pure white of the umbrellas. Overlaid centrally in the upper-mid section of the frame is the white 'Expedia' logo, accompanied by its signature orange arrow icon. Beneath the logo, the white text 'Made to Travel' reinforces the brand's message. A prominent yellow, pill-shaped button with black text 'Book now' is positioned at the bottom-center, serving as a clear call to action. Below this button, very small white text displays copyright and legal information: '© Expedia Inc., 2024. All rights reserved. CST #2029030-50'.
