0:00product introduction text overlay The scene opens with a vivid, solid red background dominating the frame. Centered vertically and horizontally is a black Cobra RAD 700i radar detector, initially appearing slightly desaturated or faded, giving it a subtle glow or transparency effect. Above the detector, in white serif font, is the text "Cobra's easiest and most advanced radar detector yet." Below this, in large, bold white sans-serif letters, is "NO INSTALLATION REQUIRED". The radar detector has a bright red LED display showing "Ka 00000 34.70 GHZ". As the scene progresses, the radar detector gains full color saturation and clarity, becoming opaque. Simultaneously, a white "Cobra" logo with a distinct 'S' shape appears below the product, fading in from the bottom. The lighting is even and studio-like, highlighting the product without harsh shadows. The overall color palette is a striking red and black with white text, creating a bold and attention-grabbing aesthetic.
0:02instructional steps text overlay The scene transitions to a solid, vibrant red background, consistent with the previous scene's color palette. A white, arrow-shaped graphic element emerges from the left side, pointing right, containing the bold, red text "3 SIMPLE STEPS:". Below this, bullet points of white text appear one by one, centered on the screen. The first bullet point reads: "MOUNT THE RAD 700i RADAR DETECTOR TO YOUR WINDSHIELD". The second bullet point appears below it: "POWER IT UP". Finally, the third bullet point appears: "CONNECT TO THE DRIVE SMARTER® APP.". The text is sans-serif, clear, and easy to read against the red background. There are no other visual elements or characters in this scene, focusing entirely on the instructional text. The lighting is uniform, illuminating the flat graphic evenly.
0:06product in use context This scene provides a first-person perspective from inside a car, looking forward through the windshield. A black Cobra RAD 700i radar detector is prominently mounted on the windshield, suspended from a black suction cup mount. The detector's red LED display is active, showing "Ka 00000 34.70 GHZ", indicating it's operational. The interior of the car's roof and part of the rearview mirror mechanism are visible at the top of the frame, dark and somewhat blurred. Beyond the windshield, a slightly out-of-focus but bright outdoor environment is visible, suggesting a road or landscape, with muted greens and blues of trees or sky and perhaps some hazy sunlight. This soft background emphasizes the product in the foreground. Below the radar detector, a red rectangular text box appears, containing the bold white text "YOU'LL BE ROAD-READY". Below this, another line of text appears, also in bold white, stating "BEFORE YOUR ENGINE WARMS UP.". The lighting is natural, bright from the outside, creating a realistic in-car atmosphere.
0:09call to action end card The scene features a solid, dark gray or black background, providing a stark contrast to the preceding red scenes. At the top, the white "Cobra" logo, identical to the one in the first scene, is prominently displayed. Below the logo, large, bold text appears. The word "ORDER" is in a striking red color, while "YOURS TODAY" is in white, stacked below it. After a brief pause, a red arrow-shaped button appears below the text, containing the white text "Cobra.com". The text and logo are centrally aligned, and the lighting is uniform, creating a clean, direct, and impactful end screen.
