0:00rotating phone case base
A black, empty iPhone case is centered in the frame, rotating slowly on its horizontal axis against a clean, light gray gradient background that fades to white at the top. The case has a textured matte surface and visible cutouts for the camera module, side buttons, and charging port. The 'CASETiFY' logo, rendered in white on a black rectangular bar, is positioned at the top center of the screen. At the bottom, "NEW FOR IPHONE 17" is displayed in prominent black, bold, sans-serif font. The lighting is soft and even, creating subtle shadows beneath the case, emphasizing its form. The overall color palette is minimalist, focusing on the product and text elements.
0:01exploded view case assembly
The scene begins with an exploded, deconstructed view of an iPhone case assembly floating in mid-air against a light gray gradient background. From bottom to top, a silver iPhone with a clear back is visible, followed by a black rubber inner frame, a black MagSafe-compatible ring, a clear protective layer, and a vibrant orange backplate with a 'Sickly Sweet' pancake design. These components are slightly angled. Then, the camera quickly zooms into the black inner frame, showing its ribbed interior texture and precise camera cutouts, as the phone begins to slot into it. The 'CASETiFY' logo remains at the top, and 'NEW FOR IPHONE 17' at the bottom. The lighting is bright and evenly distributed.
0:04case components assembling
This dynamic scene illustrates the various components of an iPhone case coming together to form the complete product. It starts with the deconstructed view seen previously, showing a silver iPhone, black inner frame, MagSafe ring, clear protective layer, and the orange backplate with the pancake design. These elements rapidly move and click into place, first surrounding the iPhone with the inner frame, then securing the MagSafe ring and clear layer, and finally snapping the backplate onto the assembled phone and case. The camera smoothly orbits the assembling components, showcasing the process from multiple angles against a clean light gray gradient background. The 'CASETiFY' logo and 'NEW FOR IPHONE 17' text remain constant, providing brand context.
0:06close up pancake case design
A close-up, slightly Dutch-angled shot presents the assembled black iPhone case, featuring a vibrant, glossy orange back with a detailed 'Sickly Sweet' pancake graphic. The graphic vividly depicts a stack of golden-brown pancakes with a square of melting butter and rich golden syrup cascading down the sides, accompanied by small, stylized text bubbles reading 'Morning!' and 'Fluffy!'. The black bezel of the case is clearly visible around the screen and the metallic rings of the iPhone's camera array. The 'CASETiFY' logo is subtly visible on the side of the top bezel. The phone is positioned diagonally in the lower half of the frame against a clean, light gray gradient background. Soft, diffused studio lighting highlights the glossy texture and vibrant colors of the case design.
0:07fork on pancake case
This is a dynamic, tightly framed close-up shot focusing specifically on the 'Sickly Sweet' pancake design on the back of the black iPhone case. A large, reflective metallic silver fork descends from the top of the frame, with its four tines appearing to humorously 'pierce' the image of the pancakes and syrup on the case, creating an illusion of interaction. The camera is positioned slightly overhead, looking down at the phone. The background is a clean, light gray gradient, which puts full emphasis on the product and the prop. The 'CASETiFY' logo remains at the top, and 'NEW FOR IPHONE 17' at the bottom of the screen.
0:08rotating pancake case
The assembled black iPhone case, now featuring the 'Sickly Sweet' pancake design on its vibrant orange back, is shown rotating slowly and smoothly on its horizontal axis against a clean, light gray gradient background. The phone's silver camera array, black bezel, and glossy screen are clearly visible as it rotates. The lighting is soft and even, casting subtle, realistic shadows that add depth to the product. The 'CASETiFY' logo is at the top center, and 'NEW FOR IPHONE 17' is at the bottom, maintaining brand consistency and product information. The rotation allows for a full view of the case's contours and the glossy finish of the backplate.
0:10grid interchangeable designs part1
The camera is positioned overhead, looking down at a meticulously arranged grid of square and rectangular interchangeable case backplates. These plates float slightly above a pristine light gray surface, casting soft shadows. The central focus is a black iPhone case, with a silver phone inside, onto which various backplates 'snap' into place. Initially, an orange backplate with the 'Sickly Sweet' pancake design is on the phone. This backplate then lifts off, and another backplate with a vibrant striped yellow, red, and pink gradient design seamlessly replaces it. The surrounding grid features a wide variety of colorful designs, including diverse floral patterns (daisies), geometric stripes, various fruit motifs (cherries, oranges), abstract gradients, and food-related images (shrimp, strawberries), showcasing the extensive customization options. The 'CASETiFY' logo on a black bar and 'NEW FOR IPHONE 17' text are also prominently displayed on the gray background.
0:14grid interchangeable designs part2
Continuing from the previous scene, an overhead shot displays a grid of square and rectangular interchangeable case backplates floating above a light gray surface. The black iPhone case with the silver phone inside is at the center of the grid. In this segment, the backplate on the central phone case dynamically cycles through several different designs: first, it displays the orange backplate with the 'Sickly Sweet' pancake design; then it rapidly swaps to a dark red backplate adorned with a cherry design and the text 'Sweet Nothing'; and subsequently to an orange backplate with a yellow floral pattern. The surrounding grid remains consistently filled with an extensive collection of diverse, colorful patterns and graphics as observed previously, highlighting the vast range of customization options available. The 'CASETiFY' logo and 'NEW FOR IPHONE 17' text are continuously present on the gray background.
0:19final product showcase
A medium shot captures a black iPhone case with a silver iPhone inside, presented at a dynamic angle from the top right, against a clean, diffused light gray background. The backplate of the case is highly glossy and reflective, and it seamlessly transitions between several different vibrant designs. It begins by showcasing the 'Sickly Sweet' pancake design, then morphs into a blue floral pattern with yellow centers, and finally transforms into a purple background adorned with repeating pizza slice motifs and accompanying 'My Favorite Topping' text. Above the phone, large, bold black text reads 'New Glaze Case for iPhone 17' with 'Shop Now' elegantly positioned below it. The 'CASETiFY' logo is subtly visible on the side of the case's frame, and on a black bar positioned at the top center of the screen, reinforcing brand presence. The lighting is soft and even, highlighting the glossy finish and vibrant colors of the interchangeable backplates.
