0:00man squatting barbell
The scene opens with a medium shot of a fit male influencer, centrally framed from the chest up, in a gym setting. He is positioned as if holding a heavy barbell across his upper back and shoulders, although the full barbell is not visible, only the weight plates on either side are implied by his arm position. The background is a dimly lit gym with dark walls and subtle glimpses of gym equipment, creating a focused, intense atmosphere. Overhead lighting casts a soft, even glow on his face and upper body, highlighting his features. He is looking directly at the camera, speaking with a slight smirk. Dynamic white text, "SO YOU LOVE", appears on the lower third of the screen, emphasizing his words. The color palette is dominated by dark tones of the gym, with the vibrant green text and the man's black shirt providing contrast. The camera remains static throughout this shot.
0:02man dropping barbell gesturing
This scene is a continuation of the previous shot, maintaining a medium shot of the same male fitness influencer. He swiftly and dramatically drops an implied barbell off his shoulders, indicated by a quick downward movement of his arms and the sound of weights clanging off-screen. After dropping the invisible weight, he stands upright, facing the camera, and uses expressive hand gestures to emphasize his points. The background remains the same dimly lit gym environment with dark walls and subtle hints of equipment. Overhead lighting continues to illuminate him, creating a focused yet slightly dramatic effect. White text, first 'SQUATTING', then 'BUT YOU'RE JUST TIRED', 'OF ALL THAT PRESSURE', and finally 'ON YOUR SPINE', appears dynamically on the lower third of the screen, syncing with his speech. The overall mood shifts from intense to slightly frustrated, then explanatory, conveyed through his gestures and verbal delivery. The camera remains static.
0:05man introducing belt squat
The camera shifts to a medium-wide shot, now revealing the full height of the male influencer and a significant portion of the gym. He stands to the left of a black belt squat machine, which features large red weight plates with 'FRINGE SPORT' branding. The background is brighter than the initial scenes, showing more of the expansive gym space, including power racks and other strength equipment, suggesting a well-equipped training facility. Natural light from a large window or skylight above mixes with artificial overhead lighting, creating a bright and airy feel. He initially looks towards the machine, then turns to face the camera, gesturing towards the belt squat machine with his right hand. White text, "LET ME TELL YOU ABOUT THE MAMMOTH BELT SQUAT", appears in the lower third, introducing the product. The overall color palette is a mix of industrial greys and blacks from the gym equipment, the vibrant red of the weight plates, and the man's black and white attire. The camera remains static.
0:08man explaining belt squat loading
This scene is a medium-wide shot, maintaining the same framing and gym environment as the previous shot. The male influencer is now positioned slightly more centered, standing directly in front of the belt squat machine. He gestures with both hands towards his hips, demonstrating how the belt squat machine loads weight around the user's hips, rather than their back or shoulders. The large red weight plates with 'FRINGE SPORT' branding are prominently visible at his side. The background continues to show the well-lit gym with power racks. The lighting is bright and consistent, emphasizing the product and the man's actions. White text, "THE MAMMOTH BELT SQUAT LOADS", appears on the lower third of the screen, reinforcing his explanation. The camera holds a static position.
0:10man demonstrating squat front
The scene transitions to a medium shot, focusing on the male influencer as he actively demonstrates a belt squat, facing directly towards the camera. The belt squat machine's large red weight plates are visible at the lower edges of the frame, flanking his legs. He performs a deep squat, keeping his torso upright and his hands clasped together in front of his chest. The gym background remains visible, with the darker walls and some equipment in the distance. The lighting is consistent, providing clear visibility of his form and the machine. White text, "COMPLETELY AROUND YOUR HIPS SO IF YOU CAN'T SQUAT BECAUSE OF BACK OR SHOULDER PAIN THIS IS YOUR SOLUTION", scrolls across the screen, detailing the benefits of the exercise. The camera is static, capturing the full range of his squat movement.
0:15man demonstrating squat and turn
This shot is a continuation of the previous demonstration, maintaining a medium shot. The male influencer is seen completing a squat, then stands up from the bottom position, facing the camera. As he reaches the top of the movement, he smoothly pivots slightly to his right, transitioning his body to face partially away from the camera, allowing a better view of the belt mechanism around his waist. The red weight plates of the belt squat machine are still visible on either side of his legs. The gym background, including dark walls and subtle equipment, is consistent. The lighting remains bright and even, highlighting his form and the equipment. White text, "THE BEST THING ABOUT THE BELT SQUAT? IT'S GREAT FOR LIFTERS OF ALL LEVELS WHETHER YOU'RE A BEGINNER ADVANCED", appears in the lower third, explaining the product's versatility. The camera remains static throughout this demonstration and turn.
0:20man demonstrating squat back
The scene is a medium-wide shot, now showing the male influencer performing a belt squat from a rear-facing perspective. He is positioned with his back mostly to the camera, allowing a clear view of the belt apparatus wrapping around his waist and connecting to the machine. He executes a controlled squat, descending deeply, showcasing the full movement. The background features more of the gym's interior, including a black power rack with various attachments, providing context to the heavy-duty nature of the equipment. The lighting is bright and consistent, highlighting the contours of his muscles and the details of the belt squat machine. White text, "OR EVEN IF YOU'RE IN REHAB AND RIGHT NOW WE'RE RUNNING A SPECIAL", appears in the lower third, emphasizing the product's accessibility. The camera remains static, capturing the entire range of motion.
0:24kickstand detail close up
This is a close-up shot focused on the lower part of the belt squat machine, specifically highlighting the kickstand mechanism. The machine's black frame and a prominent red weight plate with 'FRINGE SPORT' branding are visible on the left. The male influencer's lower legs and feet, clad in white athletic shoes with grey accents and white socks, are visible on the right, providing a sense of scale and action. The kickstand is shown in operation, possibly being engaged or disengaged, with its springs and locking pins clearly visible. The gym floor, a dark, textured rubber mat, forms the base of the frame. The lighting is bright and directional, emphasizing the mechanical details of the kickstand and casting slight shadows. White text, "WHERE WE'RE THROWING IN A FREE KICKSTAND WITH EVERY BELT SQUAT PURCHASE", appears in the lower third, promoting the special offer. The camera remains static, capturing the intricate components of the machine.
0:28man call to action
The final scene returns to a medium-wide shot of the male influencer, similar to the earlier explanatory shots, now positioned to the left of the belt squat machine. He is smiling and energetically addressing the camera, gesturing downwards with his right hand as if indicating a link or call to action. The belt squat machine, with its prominent red weight plates, stands beside him. The gym environment is consistent with previous wide shots, featuring power racks and a bright, well-lit space. The lighting is even and inviting, complementing his positive demeanor. White text, "YOU CAN ONLY GET THIS DEAL BY CLICKING THE LINK BELOW SO HEAD ON OVER AND GRAB YOUR FREE KICKSTAND TODAY", appears on the lower third of the screen, serving as a clear call to action. The color palette remains consistent with the gym's industrial aesthetic and the product's branding. The camera holds a static position.
