0:00intro kids vitamins A medium shot captures a woman standing confidently in the middle of a brightly lit supermarket aisle, specifically the vitamin section. The camera is static and level with her chest, providing a direct address to the viewer. Behind her, shelves are filled with various health and beauty products, with red and white striped holiday decorations hanging from the ceiling, adding a festive touch. The aisle stretches deep into the background, showcasing rows of brightly colored packaging. Overhead fluorescent lights illuminate the scene, creating a clean, even light without harsh shadows. The dominant colors are the bright whites of the ceiling and aisle floor, the various colors of product packaging, and the woman's neutral attire. Green text overlays appear: 'Good vs. Bad' followed by 'Kids Vitamins Edition'.
The scene continues with a medium shot of the woman in the vitamin aisle. She holds a bottle of 'OLLY Kids Multi Gummy Worms' in her right hand and an unidentifiable blue and green vitamin bottle in her left. The camera remains static and at chest level, centered on her. The supermarket aisle background with holiday decorations is still visible. Two digital product overlays appear: the 'OLLY' bottle floating above her right shoulder and a 'First Day Kids The Multi' bottle above her left. Green text overlays state: 'This is bad' then 'this is good', aligning with the products she's holding and displaying. She gestures with the bottles as she speaks, indicating which is 'good' and which is 'bad', maintaining a clear and direct communication style. The lighting is still bright and even.
0:04olly synthetic vitamin a The shot maintains a medium framing of the woman in the supermarket vitamin aisle. She is now holding only the yellow 'OLLY Kids Multi Gummy Worms' bottle in her right hand, while her left hand is down, slightly out of frame. The digital overlay of the 'OLLY' bottle is still present above her right shoulder. Green text overlays appear, reading: 'this is bad it has a synthetic form of vitamin A'. The background remains the brightly lit aisle with shelves of products and red and white festive decorations. She speaks directly to the camera, explaining the negative aspect of the product she holds. Her expression is informative and slightly concerned.
0:07olly label close up A tight close-up shot focuses on the 'Supplement Facts' label of the 'OLLY Kids Multi Gummy Worms' bottle. A woman's hand, with light pink nail polish, enters the frame from the bottom right and points directly to the ingredient 'Vitamin A (as retinyl palmitate)' on the label. The label is white with black text, highlighted by the bright, even lighting. The background is blurred, suggesting the bottle is being held in a store setting. Green text overlay at the bottom of the screen reads: 'called Retinol Palmitate', visually confirming the ingredient being discussed. The framing is close enough to clearly read the detailed nutritional information.
0:09olly toxicity warning The scene returns to the medium shot of the woman in the brightly lit vitamin aisle, holding the yellow 'OLLY Kids Multi Gummy Worms' bottle in her right hand. The 'OLLY' product overlay remains floating above her shoulder. The background features the usual supermarket shelves and red and white holiday decorations. Green text overlays appear and scroll across the bottom: 'your kid's body will absorb it endlessly even to a level of vitamin A toxicity'. She speaks directly to the camera with a serious and cautionary tone, emphasizing the potential risks associated with the vitamin. Her gestures are more contained, reinforcing the gravity of the information.
0:14first day beta carotene The woman is back in the center of the supermarket aisle, now holding the blue and green 'First Day Kids The Multi' bottle in her left hand and the yellow 'OLLY' bottle in her right, but the focus is shifting to the 'good' product. A digital overlay of the 'First Day' bottle is displayed above her left shoulder, and the 'OLLY' bottle above her right, mirroring her hand positions. The green text overlay reads: 'this is good uses Beta Carotene'. The background of the vitamin aisle with holiday decorations is consistent. She speaks directly to the camera, her expression now brighter and more positive as she introduces the beneficial alternative. Her gestures are open and welcoming.
0:16first day label close up A tight close-up shot focuses on the 'Supplement Facts' label of the 'First Day Kids The Multi' bottle. A woman's hand, with light pink nail polish, enters the frame from the bottom right and points directly to the ingredient 'Vitamin A (as beta-carotene)' on the label. The label is white with black text, clearly legible under bright, even lighting. The background is blurred, indicating the product is being held and analyzed. Green text overlay at the bottom of the screen reads: 'this is good uses Beta Carotene', drawing a direct link to the ingredient highlighted by the finger.
0:17first day absorption The scene returns to the medium shot of the woman in the vitamin aisle. She now holds only the light blue and green 'First Day Kids The Multi' bottle in her left hand, while her right hand is free to gesture. The digital overlay of the 'First Day' bottle remains visible above her left shoulder. The green text overlay scrolls, stating: 'a real form of the vitamin that absorbs in your child's body as needed that's how vitamin should work'. The background with supermarket shelves and holiday decorations is still prominent. She speaks with an enthusiastic and knowledgeable tone, emphasizing the natural and effective absorption of the vitamin. Her gestures are expressive, reinforcing the positive message.
0:23supplements not replacements In a consistent medium shot, the woman stands in the vitamin aisle, holding the 'First Day Kids The Multi' bottle in her left hand. The digital product overlay is still present. Green text overlays read: 'they're supplements not replacement for what your body's natural process should and can do'. The supermarket aisle with shelves and holiday decorations forms the background. She speaks directly to the camera with a clear, educational, and slightly emphatic tone, distinguishing between supplements and replacements for the body's natural processes. Her body language is open, and she uses her free hand to gesture for emphasis.
0:29bad vs good folic acid The scene features the woman in a medium shot, standing in the supermarket vitamin aisle. She holds a yellow 'L'il Critters Gummy Vites' bottle in her right hand and the blue and green 'First Day Kids The Multi' bottle in her left. Digital product overlays of both bottles appear above her respective shoulders. Green text overlays read: 'this is bad' then 'this is good', indicating the product comparison. The background of the well-lit aisle with shelves and festive decorations remains. She gestures with the bottles, clearly contrasting the two, and speaks directly to the camera with a focused expression, setting up the next educational point.
0:31lil critters folic acid The scene returns to the medium shot of the woman in the vitamin aisle, now holding only the yellow 'L'il Critters Gummy Vites' bottle in her right hand. The digital overlay of the 'L'il Critters' bottle is displayed above her right shoulder. Green text overlays appear, stating: 'this is bad uses Folic Acid'. The background of the well-lit aisle with products and holiday decorations is consistent. She speaks directly to the camera with a cautionary tone, explaining why the product is 'bad' due to its use of Folic Acid. Her expression is serious and informative, emphasizing the potential issues.
0:34lil critters label close up A tight close-up shot focuses on the 'Supplement Facts' label of the 'L'il Critters Gummy Vites' bottle. A woman's hand, with light pink nail polish, enters the frame from the bottom right and points directly to the ingredient 'Folic Acid (as folic acid)'. The label is white with black text, clearly legible under bright, even lighting. The background is blurred, indicating the bottle is being held. Green text overlay at the bottom of the screen reads: 'the synthetic cheap version of vitamin B9', explicitly labeling the ingredient as inferior.
0:36lil critters absorption issue The scene reverts to a medium shot of the woman in the vitamin aisle, holding the yellow 'L'il Critters Gummy Vites' bottle in her right hand. The digital product overlay of the 'L'il Critters' bottle remains above her shoulder. Green text overlays scroll, reading: 'Up to 40% of the people cannot absorb Folic Acid a key vitamin for your body and brain development'. The familiar supermarket background with shelves and holiday decorations is present. She speaks directly to the camera with a very serious and informative tone, explaining the absorption difficulties and the importance of the vitamin, creating a sense of urgency about this information. Her gestures are deliberate and emphasize her points.
0:43first day methylfolate The woman is once again in a medium shot in the vitamin aisle, holding the blue and green 'First Day Kids The Multi' bottle in her left hand. The 'First Day' product overlay is visible above her left shoulder. Green text overlays read: 'this is good contains Methylfolate'. The background of the well-lit aisle with products and holiday decorations is consistent. She speaks directly to the camera with a positive and enthusiastic tone, highlighting the superior ingredient, Methylfolate. Her expression is bright, offering a solution to the previously discussed problem.
0:44first day label methylfolate A tight close-up shot focuses on the 'Supplement Facts' label of the 'First Day Kids The Multi' bottle. A woman's hand, with light pink nail polish, enters the frame from the bottom right and points directly to the ingredient 'Folate (as L-methyltetrahydrofolate)' on the label. The label is white with black text, clearly legible under bright, even lighting. The background is blurred, indicating the bottle is being held. Green text overlay at the bottom of the screen reads: 'a bioavailable form', emphasizing the quality of this ingredient.
0:46first day methylfolate absorption The scene returns to the medium shot of the woman in the vitamin aisle, holding the blue and green 'First Day Kids The Multi' bottle in her left hand. The digital product overlay of the 'First Day' bottle remains visible. Green text overlays read: 'that your child's body can actually absorb'. The background of the well-lit supermarket aisle with products and holiday decorations is consistent. She speaks directly to the camera with a confident and reassuring tone, emphasizing the effective absorption of Methylfolate. Her expression is positive, reinforcing the product's benefits.
0:48bad vs good sugar The scene is a medium shot of the woman in the vitamin aisle. She holds a purple 'Flintstones Complete' vitamin bottle in her right hand and the blue and green 'First Day Kids The Multi' bottle in her left. Digital product overlays of both bottles appear above her respective shoulders. Green text overlays read: 'this is bad' then 'this is good', indicating the product comparison. The background of the well-lit aisle with shelves and festive decorations remains. She gestures with the bottles, clearly contrasting the two, and speaks directly to the camera with a focused expression, preparing to discuss the sugar content.
0:50flintstones zero sugar claim The scene is a medium shot of the woman in the vitamin aisle, now holding only the purple 'Flintstones Complete' vitamin bottle in her right hand. The digital overlay of the 'Flintstones' bottle is displayed above her right shoulder. Green text overlays appear, stating: 'this is bad it says zero sugar'. The background of the well-lit aisle with products and holiday decorations is consistent. She speaks directly to the camera with a skeptical and informative tone, highlighting the 'zero sugar' claim as misleading. Her expression is serious, indicating a potential issue with the product.
0:52flintstones label sweeteners A tight close-up shot focuses on the 'Supplement Facts' and 'Ingredients' section of the 'Flintstones Complete' bottle. A woman's hand, with light pink nail polish, enters the frame from the bottom right and points directly to the 'Ingredients' list, specifically the mention of 'Sorbitol, Mannitol' and 'Sucralose'. The label is white with black text, clearly legible under bright, even lighting. The background is blurred. Green text overlay at the bottom of the screen reads: 'but contains artificial sweeteners', drawing a direct contrast with the 'zero sugar' claim.
0:55flintstones side effects The scene returns to the medium shot of the woman in the vitamin aisle, holding the purple 'Flintstones Complete' vitamin bottle in her right hand. The digital product overlay of the 'Flintstones' bottle remains above her shoulder. Green text overlays scroll, reading: 'and flavors that can cause stomach pain and diarrhea for your kids'. The supermarket background with shelves and holiday decorations is present. She speaks directly to the camera with a serious and concerned tone, emphasizing the negative side effects of the artificial ingredients. Her expression is cautionary, advising against the product for children's well-being.
0:57first day organic sugar The woman is in a medium shot in the vitamin aisle, now holding the blue and green 'First Day Kids The Multi' bottle in her left hand. The 'First Day' product overlay is visible above her left shoulder. Green text overlays read: 'this is good contains only 2 grams of organic cane sugar'. The background of the well-lit aisle with products and holiday decorations is consistent. She speaks directly to the camera with a positive and approving tone, highlighting the low and organic sugar content as a beneficial feature. Her expression is bright and reassuring.
1:00first day label sugar A tight close-up shot focuses on the 'Supplement Facts' and 'Other Ingredients' section of the 'First Day Kids The Multi' bottle. A woman's hand, with light pink nail polish, enters the frame from the bottom right and points directly to 'Cane Sugar' in the ingredients list. The label is white with black text, clearly legible under bright, even lighting. The background is blurred. Green text overlay at the bottom of the screen reads: 'the equivalent amount of a few grapes', providing context for the small sugar amount.
1:02first day sugar amount The scene returns to the medium shot of the woman in the vitamin aisle, holding the blue and green 'First Day Kids The Multi' bottle in her left hand. The digital product overlay of the 'First Day' bottle remains visible. Green text overlays read: 'that your child's body can actually handle'. The background of the well-lit supermarket aisle with products and holiday decorations is consistent. She speaks directly to the camera with a confident and reassuring tone, emphasizing that the small amount of sugar is manageable for a child's body. Her expression is positive, highlighting the product's thoughtful formulation.
1:04call to action buy today The scene maintains a medium shot of the woman in the vitamin aisle, holding the blue and green 'First Day Kids The Multi' bottle in her left hand. The digital product overlay of the 'First Day' bottle is present. Green text overlays appear, stating: 'if you wanna go pick up a bottle today'. The background of the well-lit supermarket aisle with shelves and holiday decorations is consistent. She points with her right index finger towards the viewer and then to the bottle, inviting them to purchase the product. Her expression is friendly and encouraging, transitioning from informational to a call to action.
1:06limited time deal The woman remains in a medium shot in the vitamin aisle, holding the blue and green 'First Day Kids The Multi' bottle in her left hand. The digital product overlay of the 'First Day' bottle is still visible. Green text overlays scroll, reading: 'They have a super limited time deal. Buy one, get the other one for free'. The background of the well-lit supermarket aisle with products and holiday decorations is consistent. She speaks directly to the camera with an excited and urgent tone, highlighting a special promotional offer. Her gestures are enthusiastic and broad, emphasizing the value proposition of the deal.
1:10gummies probiotic An overhead, static shot looks down into a dark blue plastic container, filled with small, round, translucent red gummies. A hand, with light skin, is visible at the top of the frame, holding the container steady as it's gently shaken. The gummies inside jiggle and move. The background is a plain, light grey or white surface, completely out of focus. White text overlay at the bottom reads: '3-in-1 Probiotic'. The lighting is bright and even, highlighting the texture and color of the gummies.
1:11gummies magnesium An overhead, static shot looks down into the same dark blue plastic container, but now it is filled with small, round, translucent yellow or orange gummies. The same hand with light skin is visible at the top, gently shaking the container, causing the gummies to jiggle. The background is a plain, light grey or white surface, completely out of focus. White text overlay at the bottom reads: 'Calming Magnesium'. The lighting is bright and even, clearly showing the vibrant color of these gummies.
1:12gummies no junk multi An overhead, static shot looks down into the dark blue plastic container, now filled with small, round, translucent dark red or brown gummies. The same hand with light skin holds the container steady at the top of the frame, shaking it gently to make the gummies move. The background is a plain, light grey or white surface, out of focus. White text overlay at the bottom reads: '"No Junk"™ Multi'. A circular blue and white 'NO JUNK' logo graphic appears near the bottom right corner of the frame. The lighting is bright and even, clearly showing the distinct color of these gummies.
The scene displays the iconic Target bullseye logo, centrally placed against a pure white background. The logo consists of a thick red circle with a white inner circle, and a smaller, solid red dot in the very center. The design is clean, minimalist, and instantly recognizable. The lighting is bright and even, creating a crisp, stark presentation of the brand mark. There are no other elements or text present.
1:14first day end card A brightly colored end card is displayed against a light blue gradient background, transitioning from lighter blue at the top to a slightly deeper blue at the bottom. Three 'First Day' vitamin bottles are arranged horizontally across the lower third of the frame: 'WOMEN Pre+Post Probiotic' (red), 'KIDS THE MULTI' (blue/green), and 'TEENS Nighttime Reset Magnesium' (purple). Each bottle features a prominent 'NO JUNK' circular seal. Scattered around the base of the bottles are fresh fruit slices: a half peach, a pile of red raspberries, and a halved red grapefruit, adding a natural and healthy aesthetic. White text at the top reads: 'Real results you can taste & feel.', centered and in a modern sans-serif font. A large, bold red rectangular button at the very bottom prominently features white text: 'Buy 1 Get 1 Free at Target'. The overall lighting is bright and inviting, conveying a fresh and appealing brand image. This is a static graphic designed to provide product information and a call to action.
