0:00beard gel application arm The scene opens with an extreme close-up shot of a lightly hairy male forearm, positioned horizontally across the frame. The arm is resting on a light, reflective surface, possibly a bathroom counter. Initially, a white sleeve is visible on the left side of the arm. Clear, viscous gel with some small shimmering particles is dispensed onto the arm, spreading across the skin. A small, delicate black line art tattoo of a lotus flower with dots extending from it is visible on the wrist. A hand with a silver ring on the ring finger then gently spreads the gel across the arm, demonstrating a product application. The lighting is bright and even, highlighting the gel's texture and the small water droplets that form around it. Dominant colors are skin tones, the clear gel, and the light grey of the sleeve and background. A white text box with black bold text reads "Put this in your beard hair" is prominently displayed at the top center of the frame.
0:04man shaving cheek close up This close-up shot features a young adult male with dark hair and a neatly trimmed dark beard, looking directly into the camera from a slightly upward angle. His face fills the right two-thirds of the frame. He holds a sleek black straight-edge razor to his right cheek, near his sideburn, carefully positioning it as if to begin shaving. His left hand gently pulls the skin near his temple to tighten it. The background is a clean, bright white wall, suggesting a bathroom or minimalist setting. The lighting is soft and even, illuminating his face and the details of the razor. His expression is focused and serious. Dominant colors include his natural skin tone, the dark hair and beard, the black razor, and the bright white background. Yellow text overlay at the bottom reads "TIME TO CLEAN UP THAT BEARD WITH YOUR NEW STRAIGHT EDGE RAZOR."
0:08razor loading instructions man talking head A medium close-up shot focuses on a red-haired, bearded man, appearing in a brightly lit room with a clean, light grey wall in the background. The man is looking directly at the camera with a serious but informative expression. He holds a black straight-edge razor in his hands, demonstrating how to open it by lifting a top clasp. His head and upper torso are visible, with the razor held slightly below his chin. The lighting is bright and even, casting minimal shadows. His hair is styled slightly upwards, and his red beard is full and well-groomed. He wears a grey t-shirt with a faded white graphic design that appears to say "Iron & Ink". Yellow text overlay, acting as a title for the section, states "Load the razor blade" with a yellow arrow pointing to it, and the spoken words "TOP CLASP" are highlighted in yellow text at the bottom right.
0:15inserting razor blade The scene is a medium close-up of the same red-haired man, looking intently at the straight-edge razor he holds in front of him. His head and shoulders fill the frame, with a light grey wall as the background. He carefully manipulates a small, thin white blade, which appears to be made of stainless steel encased in plastic, positioning it to insert into the open clasp of the black razor. His focus is entirely on the task at hand. The lighting remains bright and consistent. The yellow text overlay "Load the razor blade" with an arrow is still present at the top left, and spoken words "STAINLESS STEEL" then "RAZOR BLADES" are highlighted in yellow.
0:22closing razor blade This medium close-up continues to feature the red-haired man demonstrating the use of the straight-edge razor. His head and shoulders are visible against the light grey wall. He holds the black razor, now with the blade inserted, and demonstrates closing the clasp to secure the blade in place. His hands are prominent in the foreground, meticulously performing the action. He looks focused and deliberate, occasionally glancing directly at the camera. The background is simple and uncluttered. Lighting is bright and even. The yellow text overlay "Load the razor blade" with an arrow is still present at the top left, and spoken words "SLIDE IN" then "ADJUST IT" then "CLOSE THE CLASP" then "HELD FIRMLY IN PLACE" are highlighted in yellow at the bottom.
0:32razor grip demonstration The scene is a medium close-up of the red-haired man, against a light grey background. He holds the black straight-edge razor in his right hand, angled towards the camera to clearly show the proper grip. His fingers are positioned around the razor's handle, illustrating the recommended way to hold it. He maintains a focused expression, looking directly at the camera. The lighting is bright and even. Yellow text overlays "Load the razor blade" and "Grip the straight edge razor" with arrows are displayed at the top left. The spoken words "PROPER GRIP" are highlighted in yellow at the bottom.
0:35shaving gel application face This close-up shot focuses on the red-haired man's right side of his face, specifically his cheek and beard line. He uses his right index finger to apply a small amount of white shave lotion or gel onto the edge of his beard, outlining the area he intends to shave. His expression is concentrated, and his eyes are mostly focused on the task. The background is a plain light grey wall. The lighting is bright and even, highlighting the white gel against his red beard and fair skin. Yellow text overlays "Load the razor blade", "Grip the straight edge razor", and "Apply shave lotion/gel" with arrows are displayed at the top left. The spoken words "SHAVE LOTION/GEL" are highlighted in yellow at the bottom right.
0:41straight edge shaving demonstration A close-up shot of the red-haired man's right cheek and beard, as he meticulously shaves with the black straight-edge razor. His right hand holds the razor, pulling down to tighten the skin, while his left hand stretches the skin near his ear. He carefully positions the razor at a 45-degree angle, demonstrating the shaving motion as white shave gel is removed, revealing clean skin. His concentration is intense, with his eyes focused on the shaving line. The background is a clean, light grey wall. Bright, even lighting illuminates the process. Yellow text overlays "Load the razor blade", "Grip the straight edge razor", "Apply shave lotion/gel", and "Shave your desired area" with arrows are displayed at the top left. A large yellow banner appears at the top center with "SITEWIDE SALE" and "CLICK TO SEE OFFER" in a white oval button. A "Pro Tip" section appears at the bottom left with text "45 Degree angle", "WORK YOUR WAY DOWN.", "SHAVING OFF THE HAIR", and "CRISP LINE".
0:58brand logo outro sale The scene features a bold, bright yellow 'B' logo with a dripping effect at the bottom, centered against a solid black background. The 'B' is stylized and appears to be filled with a liquid that is dripping downwards. Initially, the word "ARD CL" from "BEARD CLUB" is seen animating onto the screen from the left, then "BEA" from the right, completing the full "BEARD CLUB" text in white beside the 'B' logo. A prominent yellow banner spans the top of the frame, displaying "SITEWIDE SALE" in black text, with a white oval button below it that reads "CLICK TO SEE OFFER". The overall aesthetic is modern and clean, with high contrast. The lighting is uniform and digital, as expected for a graphic.
